Provision of Social Media Services

Tourism Ireland CLG

Tourism Ireland wishes to enter into a contract with a Supplier(s) for Social Media Services. The requirements are split into two [2] lots:
Lot 1 - Social Media Management; and
Lot 2 - Community Management & Influencer Services

Deadline

The time limit for receipt of tenders was 2023-05-05. The procurement was published on 2023-04-03.

Who? What? Where?
Procurement history
Date Document
2023-04-03 Contract notice
Contract notice (2023-04-03)
Object
Scope of the procurement
Title: Marketing services
Reference number: SMS/2023
Short description:
Tourism Ireland wishes to enter into a contract with a Supplier(s) for Social Media Services. The requirements are split into two [2] lots: Lot 1 - Social Media Management; and Lot 2 - Community Management & Influencer Services
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Marketing services 📦
Additional CPV: Customer Relation Management software package 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Tourism Ireland CLG
Postal address: 4th Floor - Bishop's Square, Redmond's Hill
Postal code: D02 TD99
Postal town: Dublin
Contact
Internet address: http://www.ireland.com 🌏
E-mail: hhughes@tourismireland.com 📧
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=238594&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=238594&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2023-04-03 📅
Submission deadline: 2023-05-05 📅
Publication date: 2023-04-07 📅
Identifiers
Notice number: 2023/S 070-212365
OJ-S issue: 70
Additional information
Estimated Contract value is based on anticipated costs over the 7-year term.

Object
Scope of the procurement
Short description:
Tourism Ireland wishes to enter into a contract with a Supplier(s) for Social Media Services. The requirements are split into two [2] lots:
Lot 1 - Social Media Management; and
Lot 2 - Community Management & Influencer Services
Estimated total value: 5 052 000 EUR 💰
Title of the lot: Social Media Management Services
Lot number: 1
Short description:
Tourism Ireland invites Requests to Participate from suitably qualified suppliers for the provision of social media management.
The successful supplier will support Tourism Ireland with the implementation of its Social Media Strategy and the day-to-day execution of its global social media management and content creation activities across its primary social media platforms, including Facebook, Instagram, Twitter, Pinterest, YouTube and TikTok.
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Estimated value excluding VAT: 1 370 000 EUR 💰
Duration: 36 months
Description of renewals:
The initial Contract term will be for up to three [3] years subject to budget, annual performance review, and other factors, with the option to extend annually, at Tourism Ireland’s discretion, for up to 4 further years. Annual renewal will be subject to budget, annual performance review, and other factors. The maximum contract term will not exceed seven [7] years.
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Additional information: Estimated Contract value is based on anticipated costs over the 7-year term.
Title of the lot: Community Management & Influencer Services
Lot number: 2
Short description:
The successful supplier will support Tourism Ireland with the implementation of its Social Media Strategy by servicing, managing, and engaging its global community and customers using a range of channels. Currently, our key interaction points are via social media (Facebook, Instagram, Twitter, Pinterest, YouTube and TikTok), Tourism Ireland’s Ireland.com Community Forum and inbound consumer emails.
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Estimated value excluding VAT: 3 682 000 EUR 💰
Place of performance
Main site or place of performance:
Across Tourism Ireland's global network of market offices and across its primary social media platforms

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:
Selection criteria as stated in the procurement documents available for downloading from the Irish Government
procurement portal www.etenders.gov.ie
Economic and financial standing:
Selection criteria as stated in the procurement documents available for downloading from the Irish Government
procurement portal www.etenders.gov.ie
Minimum level(s) of standards:
As stated in the procurement documents available for downloading from the Irish Government
procurement portal www.etenders.gov.ie
Technical and professional ability:
Selection criteria as stated in the procurement documents available for downloading from the Irish Government
procurement portal www.etenders.gov.ie
Contract execution
Contract performance conditions:
Please refer to the procurement documents available for downloading from the Irish Government
procurement portal www.etenders.gov.ie

Procedure
Legal basis: 32014L0024
Minimum number of candidates: 5
Objective criteria for choosing the limited number of candidates:
Please refer to the pre-qualification and suitability criteria detailed in the RFT documentation available for downloading.
Time of receipt of tenders: 12:00
Date of dispatch of invitations: 2023-05-30 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 12 months

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Procurement Team
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=238594&B=ETENDERS_SIMPLE 🌏

Reference
Additional information
1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. Tourism Ireland will not accept responsibility for information relayed (or not relayed) via third parties;
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2) This is the first stage in a 2-stage Restricted Tender process. This is the sole call for requests to participate for this contract;
3) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers;
4) Contract award will be subject to the approval of the Board of Tourism Ireland;
5) Tourism Ireland reserves the right to permit its sister agencies, Fáilte Ireland and Tourism Northern Ireland, to draw down services under any agreement resulting from this procurement process;
6) Award of this contract will be subject to selected candidate obtaining a Tax Clearance Certificate as required by the Irish Revenue Commissioners;
7) At its absolute discretion, the contracting authority may elect to terminate this procurement process, or any contract awarded at any time;
8) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent” will always be appended;
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9) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of the procurement documents with missing or incomplete information. Therefore, respondents are advised to ensure that they return completed documentation in order to avoid the risk of elimination from the competition;
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10) At Section II.2.9) we have indicated that 5 applicants will be invited to tender, please note that the Contracting Authority reserves the right to invite at least 5 subject to that number qualifying;
11) Requests to participate must be delivered as per the instructions;
12) Tourism Ireland will not accept or consider requests to participate delivered after this deadline;
13) Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded;
14) Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North/ South Implementation Bodies and Tourism Ireland, which is available on Tourism Ireland‘s website;
15) To the extent that any Personal Data is processed in connection with the provision of the Services or otherwise, the provisions set out in Tourism Ireland’s ICT and GDPR guidelines shall apply to such processing;
16) Award of this contract will be subject to selected candidate being qualified for the purposes of the Fair Employment and Treatment (Northern Ireland) Order 1998, if based in Northern Ireland.
17) The contract will be subject to Irish law;
18) Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process.
19) Tourism Ireland is committed to purchasing responsibly / Green Procurement.

Complementary information
Review body
Name: The High Court of Ireland
Postal address: Chief Registrar, The Four Courts
Postal town: Dublin
Postal code: D7
Country: Ireland 🇮🇪
Internet address: https://www.court.ie 🌏
Information about review deadlines:
Precise information on deadline(s) for review procedures: In accordance with Remedies Legislation and S.I. 130. Please consult your own legal advisors.
Source: OJS 2023/S 070-212365 (2023-04-03)
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