Tourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate Tourism Ireland's current and future email marketing ambitions. The partner should be able to deliver manual and automated email messaging based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Irelandโs business objectives The Contract Period will be for an initial term of three years, with the option to extend annually, at Tourism Ireland's discretion, for up to two further years, up to a maximum term of five years. Annual renewal will be subject to budget and annual performance review, and other factors. It is anticipated that the Contract will commence in December 2025. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FULL DETAILS OF THE REQUIREMENTS
Deadline
The time limit for receipt of tenders was 2025-07-21.
The procurement was published on 2025-06-06.
Contract notice (2025-06-06) Object Scope of the procurement
Title: Provision of EMail Service Automation and Supporting Services
Short description:
โTourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate...โ
Short description
Tourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate Tourism Ireland's current and future email marketing ambitions. The partner should be able to deliver manual and automated email messaging based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Irelandโs business objectives The Contract Period will be for an initial term of three years, with the option to extend annually, at Tourism Ireland's discretion, for up to two further years, up to a maximum term of five years. Annual renewal will be subject to budget and annual performance review, and other factors. It is anticipated that the Contract will commence in December 2025. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FULL DETAILS OF THE REQUIREMENTS
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Type of contract: Services
Products/services: Electronic mail software development services๐ฆ
Estimated value excluding VAT: 2 050 000 EUR ๐ฐ
Description
Description of the procurement:
โTourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate...โ
Description of the procurement
Tourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate Tourism Ireland's current and future email marketing ambitions. The partner should be able to deliver manual and automated email messaging based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Irelandโs business objectives The Contract Period will be for an initial term of three years, with the option to extend annually, at Tourism Ireland's discretion, for up to two further years, up to a maximum term of five years. Annual renewal will be subject to budget and annual performance review, and other factors. It is anticipated that the Contract will commence in December 2025. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FULL DETAILS OF THE REQUIREMENTS
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Additional products/services: Electronic mail services๐ฆ
Additional products/services: Electronic mail service provider๐ฆ
Place of performance: Dublin๐๏ธ
Duration: 5 (YEAR)
The time frame below is expressed in number of years.
Title
Lot Identification Number: LOT-0001
Procedure Type of procedure
Open procedure โ Administrative information
Time limit for receipt of tenders or requests to participate: 2025-07-21 12:00:00 ๐
Conditions for opening of tenders: 2025-07-21 12:30:00 ๐
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=5806156
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 6
Complementary information Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie๐ง
Phone: +353 1 8886000๐ Service from which information about the review procedure may be obtained
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie๐ง
Phone: +353 1 8886000๐ Information about electronic workflows
Electronic payment will be used
Source: OJS 2025/S 110-373517 (2025-06-06)
Contract award notice (2026-04-02) Object Scope of the procurement
Short description:
โTourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate...โ
Short description
Tourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate Tourism Ireland's current and future email marketing ambitions. The partner should be able to deliver manual and automated email messaging based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Irelandโs business objectives The Contract Period will be for an initial term of three years, with the option to extend annually, at Tourism Ireland's discretion, for up to two further years, up to a maximum term of five years. Annual renewal will be subject to budget and annual performance review, and other factors. It is anticipated that the Contract will commence in December 2025. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FULL DETAILS OF THE REQUIREMENTS
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Estimated value excluding VAT: 2 050 000 EUR ๐ฐ
Total value of the procurement (excluding VAT): 2 280 000 EUR ๐ฐ
Description
Description of the procurement:
โTourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate...โ
Description of the procurement
Tourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate Tourism Ireland's current and future email marketing ambitions. The partner should be able to deliver manual and automated email messaging based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Irelandโs business objectives The Contract Period will be for an initial term of three years, with the option to extend annually, at Tourism Ireland's discretion, for up to two further years, up to a maximum term of five years. Annual renewal will be subject to budget and annual performance review, and other factors. It is anticipated that the Contract will commence in December 2025. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FULL DETAILS OF THE REQUIREMENTS
Show more Award criteria
Quality criterion (name): Qualitative Award Criteria = 50%. C2 Proposed Solution [30%]; C3 Global Support & Account Management [8%]; C4 US Support & Account Management [8%]; C5 Innovation & Continuous Improvement [4%]
Quality criterion (weighting): 50
Cost criterion (name): Ultimate Cost = 50%
Cost criterion (weighting): 50
Award of contract
A contract/lot is awarded โ
Lot Identification Number: LOT-0001
Contract Number: 430062
Date of conclusion of the contract: 2026-03-01 ๐
Information about tenders
Number of tenders received: 1
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 2 280 000 EUR ๐ฐ
Name and address of the contractor
Name: Zeta Global Limited
National registration number: 05754349
Postal code: W1T 1AN
Postal town: London
Country: United Kingdom ๐ฌ๐ง
E-mail: info@zetaglobal.com๐ง
Source: OJS 2026/S 067-235671 (2026-04-02)