Provision of EMail Service Automation and Supporting Services
Tourism Ireland CLG
Tourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate Tourism Ireland's current and future email marketing ambitions. The partner should be able to deliver manual and automated email messaging based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Irelandโs business objectives The Contract Period will be for an initial term of three years, with the option to extend annually, at Tourism Ireland's discretion, for up to two further years, up to a maximum term of five years. Annual renewal will be subject to budget and annual performance review, and other factors. It is anticipated that the Contract will commence in December 2025. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FULL DETAILS OF THE REQUIREMENTS
DeadlineThe time limit for receipt of tenders was 2025-07-21. The procurement was published on 2025-06-06.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
Who? What?- โข Electronic message services โบ Electronic mail services
- โข Networking, Internet and intranet software development services โบ Internet and intranet software development services โบ Electronic mail software development services
- โข Provider services โบ Electronic mail service provider
- โข Aฯฯฮนฮบฮฎ โบ ฮฯฯฮตฮนฮฟฯ ฮคฮฟฮผฮญฮฑฯ ฮฮธฮทฮฝฯฮฝ
- โข Eastern and Midland โบ Dublin
Procurement history
| Date | Document |
|---|---|
| 2025-06-06 | Contract notice |
| 2026-04-02 | Contract award notice |
Contract notice (2025-06-06)
Object
Scope of the procurement
Title: Provision of EMail Service Automation and Supporting Services
Short description:
โTourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate...โ
Show more
Type of contract: Services
Products/services: Electronic mail software development services ๐ฆ
Estimated value excluding VAT: 2 050 000 EUR ๐ฐ
Description
Internal identifier:
Description of the procurement:
โTourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate...โ
Show more
Type of contract: Services
Products/services: Electronic mail software development services ๐ฆ
Additional products/services: Electronic mail services ๐ฆ
Electronic mail service provider ๐ฆ
Country: Ireland ๐ฎ๐ช
Place of performance: Dublin ๐๏ธ
Duration: 5 (YEAR)
The time frame below is expressed in number of years.
Title
Lot Identification Number: LOT-0001
Description
Main site or place of performance:
โAcross Tourism Ireland's global network of offices. Operational presence in Ireland or UK plus US required.โ
Scope of the procurement
Additional products/services: Electronic mail services ๐ฆ
Electronic mail service provider ๐ฆ
Procedure
Type of procedure
Open procedure โ
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2025-07-21 12:00:00 ๐
Conditions for opening of tenders: 2025-07-21 12:30:00 ๐
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=5806156
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 6
Tendering terms
Tenderers may submit more than one tender
Opening date: 2025-07-21 12:30:00 ๐
Place:
โhttps://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=5806156โ
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Electronic payment will be used โ
Contracting authority
Name and addresses
Name: Tourism Ireland CLG
National registration number: 336370
Postal address: 4th Floor - Bishop's Square, Redmond's Hill
Postal code: D02 TD99
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: hhughes@tourismireland.com ๐ง
Phone: +35314763400 ๐
URL: https://www.tourismireland.com/ ๐
Address of the buyer profile: https://www.tourismireland.com/ ๐
Type of the contracting authority
Body governed by public law
Main activity
General public services
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=5806156 ๐
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=5806156 ๐
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Service from which information about the review procedure may be obtained
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Information about electronic workflows
Electronic payment will be used
Source: OJS 2025/S 110-373517 (2025-06-06)
Object
Scope of the procurement
Title: Provision of EMail Service Automation and Supporting Services
Short description:
โTourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate...โ
Type of contract: Services
Products/services: Electronic mail software development services ๐ฆ
Estimated value excluding VAT: 2 050 000 EUR ๐ฐ
Description
Internal identifier:
0
Description of the procurement:
โTourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate...โ
Type of contract: Services
Products/services: Electronic mail software development services ๐ฆ
Additional products/services: Electronic mail services ๐ฆ
Electronic mail service provider ๐ฆ
Country: Ireland ๐ฎ๐ช
Place of performance: Dublin ๐๏ธ
Duration: 5 (YEAR)
The time frame below is expressed in number of years.
Title
Lot Identification Number: LOT-0001
Description
Main site or place of performance:
โAcross Tourism Ireland's global network of offices. Operational presence in Ireland or UK plus US required.โ
Scope of the procurement
Additional products/services: Electronic mail services ๐ฆ
Electronic mail service provider ๐ฆ
Procedure
Type of procedure
Open procedure โ
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2025-07-21 12:00:00 ๐
Conditions for opening of tenders: 2025-07-21 12:30:00 ๐
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=5806156
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 6
Tendering terms
Tenderers may submit more than one tender
Opening date: 2025-07-21 12:30:00 ๐
Place:
โhttps://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=5806156โ
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Electronic payment will be used โ
Contracting authority
Name and addresses
Name: Tourism Ireland CLG
National registration number: 336370
Postal address: 4th Floor - Bishop's Square, Redmond's Hill
Postal code: D02 TD99
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: hhughes@tourismireland.com ๐ง
Phone: +35314763400 ๐
URL: https://www.tourismireland.com/ ๐
Address of the buyer profile: https://www.tourismireland.com/ ๐
Type of the contracting authority
Body governed by public law
Main activity
General public services
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=5806156 ๐
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=5806156 ๐
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Service from which information about the review procedure may be obtained
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Information about electronic workflows
Electronic payment will be used
Source: OJS 2025/S 110-373517 (2025-06-06)
Contract award notice (2026-04-02)
Object
Scope of the procurement
Short description:
โTourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate...โ
Show more
Estimated value excluding VAT: 2 050 000 EUR ๐ฐ
Total value of the procurement (excluding VAT): 2 280 000 EUR ๐ฐ
Description
Estimated value excluding VAT: 2 050 000 EUR ๐ฐ
Description of the procurement:
โTourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate...โ
Show more
Aim of strategic procurement: Reduction of environmental impacts
โCandidates were asked to supply details of their organisational Sustainability policy plus any accreditations.โ
Approach to reducing environmental impacts: Other
Award criteria
Quality criterion (name): Qualitative Award Criteria = 50%. C2 Proposed Solution [30%]; C3 Global Support & Account Management [8%]; C4 US Support & Account Management [8%]; C5 Innovation & Continuous Improvement [4%]
Quality criterion (weighting): 50
Cost criterion (name): Ultimate Cost = 50%
Cost criterion (weighting): 50
Procedure
Weight type: Weight (percentage, exact)
Award of contract
A contract/lot is awarded โ
Lot Identification Number: LOT-0001
Contract Number: 430062
Date of conclusion of the contract: 2026-03-01 ๐
Information about tenders
Number of tenders received: 1
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 2 280 000 EUR ๐ฐ
The tender was ranked
Tender identifier: 000122134
Identifier of lot or group of lots: LOT-0001
Name and address of the contractor
Name: Zeta Global Limited
National registration number: 05754349
Postal code: W1T 1AN
Postal town: London
Country: United Kingdom ๐ฌ๐ง
E-mail: info@zetaglobal.com ๐ง
Size of the economic operator: Medium
Source: OJS 2026/S 067-235671 (2026-04-02)
Object
Scope of the procurement
Short description:
โTourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate...โ
Estimated value excluding VAT: 2 050 000 EUR ๐ฐ
Total value of the procurement (excluding VAT): 2 280 000 EUR ๐ฐ
Description
Estimated value excluding VAT: 2 050 000 EUR ๐ฐ
Description of the procurement:
โTourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate...โ
Aim of strategic procurement: Reduction of environmental impacts
โCandidates were asked to supply details of their organisational Sustainability policy plus any accreditations.โ
Approach to reducing environmental impacts: Other
Award criteria
Quality criterion (name): Qualitative Award Criteria = 50%. C2 Proposed Solution [30%]; C3 Global Support & Account Management [8%]; C4 US Support & Account Management [8%]; C5 Innovation & Continuous Improvement [4%]
Quality criterion (weighting): 50
Cost criterion (name): Ultimate Cost = 50%
Cost criterion (weighting): 50
Procedure
Weight type: Weight (percentage, exact)
Award of contract
A contract/lot is awarded โ
Lot Identification Number: LOT-0001
Contract Number: 430062
Date of conclusion of the contract: 2026-03-01 ๐
Information about tenders
Number of tenders received: 1
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 2 280 000 EUR ๐ฐ
The tender was ranked
Tender identifier: 000122134
Identifier of lot or group of lots: LOT-0001
Name and address of the contractor
Name: Zeta Global Limited
National registration number: 05754349
Postal code: W1T 1AN
Postal town: London
Country: United Kingdom ๐ฌ๐ง
E-mail: info@zetaglobal.com ๐ง
Size of the economic operator: Medium
Source: OJS 2026/S 067-235671 (2026-04-02)
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