ESS103F Multi Supplier Framework Agreement for the Provision of B2B Digital Marketing Service for the University of Limerick

Education Procurement Service (EPS)

Lot 1: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in project and programme management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach.
Lot 2: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach.

Deadline

The time limit for receipt of tenders was 2020-11-13. The procurement was published on 2020-10-13.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2020-10-13 Contract notice
2021-06-01 Contract award notice
Contract notice (2020-10-13)
Object
Scope of the procurement
Title: Direct marketing services
Short description:
Lot 1: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in project and programme management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach. Lot 2: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach.
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Notice metadata
Original language: English ๐Ÿ—ฃ๏ธ
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Direct marketing services ๐Ÿ“ฆ
Additional CPV: Sales, marketing and business intelligence software package ๐Ÿ“ฆ
Place of performance
NUTS region: ร‰ire/Ireland ๐Ÿ™๏ธ

Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Awarding authority type: Other
Awarding authority name: Education Procurement Service (EPS)
Postal address: University of Limerick, Co.Limerick
Postal town: Castletroy
Contact
Internet address: http://www.educationprocurementservice.ie ๐ŸŒ
E-mail: gerry.kennedy@ul.ie ๐Ÿ“ง
Phone: +353 61213506 ๐Ÿ“ž
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=175986&B=ETENDERS_SIMPLE ๐ŸŒ
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=175986&B=ETENDERS_SIMPLE ๐ŸŒ

Reference
Dates
Date dispatched: 2020-10-13 ๐Ÿ“…
Submission deadline: 2020-11-13 ๐Ÿ“…
Publication date: 2020-10-16 ๐Ÿ“…
Identifiers
Notice number: 2020/S 202-490137
OJ-S issue: 202

Object
Scope of the procurement
Short description:
Lot 1: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in project and programme management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach.
Show more
Lot 2: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach.
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Estimated total value: 400 000 EUR ๐Ÿ’ฐ
Title of the lot: CPM Programme
Lot number: 1
Short description:
Lot 1: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in project and programme management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach. We require a specialist B2B marketing partner with the capability to deliver a broad range of best practice B2B services such as strategy, planning, websites, messaging, video, photography, print materials, brand marketing, demand generation activities, and pipeline nurturing, etc.
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Estimated value excluding VAT: 150 000 EUR ๐Ÿ’ฐ
Duration: 24 months
Description of renewals:
The contracting authority reserves the right, at its discretion, to extend the term for a period or periods of up to twelve (12) months with a maximum of two (2) such extension or extensions on the same terms and conditions, subject to the contracting authorityโ€™s obligations at law. The term will not exceed four (4) years in aggregate.
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Title of the lot: UL MBA programme
Lot number: 2
Short description:
Lot 2: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach. We require a specialist B2B marketing partner with the capability to deliver a broad range of best practice B2B services such as strategy, planning, websites, messaging, video, photography, print materials, brand marketing, demand generation activities, and pipeline nurturing, etc.
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Estimated value excluding VAT: 250 000 EUR ๐Ÿ’ฐ

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: Please see RFT document for further details.
Economic and financial standing: Please see RFT document for further details.
Minimum level(s) of standards: Please see RFT document for further details.
Technical and professional ability: Please see RFT document for further details.
Contract execution
Contract performance conditions: Please see RFT document for further details.

Procedure
Legal basis: 32014L0024
Number of participants to be contemplated: 3
Time of receipt of tenders: 14:00
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Tender opening date: 2020-11-13 ๐Ÿ“…
Tender opening time: 14:00

Contracting authority
Identity
National registration number: IE 6609370 G
Other type of contracting authority: The University of Limerick
Contact
Contact point: Gerry Kennedy
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/87073 ๐ŸŒ
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=175986&B=ETENDERS_SIMPLE ๐ŸŒ

Complementary information
Review body
Name: Office of the High Court
Postal address: Four Courts Ground Floor, Inns Quay
Postal town: Dublin 7
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Phone: +353 18886000 ๐Ÿ“ž
E-mail: highcourtcentraloffice@courts.ie ๐Ÿ“ง
Source: OJS 2020/S 202-490137 (2020-10-13)
Contract award notice (2021-06-01)
Object
Scope of the procurement
Short description:
Lot 1: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in Project and Programme Management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach. Lot 2: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach.
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Total value of the procurement: 400 000 EUR ๐Ÿ’ฐ
Notice metadata
Document type: Contract award notice
Common procurement vocabulary (CPV)
Additional CPV: Sales, marketing and business intelligence software development services ๐Ÿ“ฆ

Procedure
Type of bid: Not applicable

Contracting authority
Identity
Postal address: University of Limerick
Postal code: Co. Limerick

Reference
Dates
Date dispatched: 2021-06-01 ๐Ÿ“…
Publication date: 2021-06-04 ๐Ÿ“…
Identifiers
Notice number: 2021/S 107-282071
Refers to notice: 2020/S 202-490137
OJ-S issue: 107

Object
Scope of the procurement
Short description:
Lot 1: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in Project and Programme Management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach.
Show more
Lot 1:The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in Project and Programme Management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach. We require a specialist B2B marketing partner with the capability to deliver a broad range of best practice B2B services such as strategy, planning, websites, messaging, video, photography, print materials, brand marketing, demand generation activities, and pipeline nurturing, etc.
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Title of the lot: UL MBA Programme
Short description:
Lot 2 The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach. We require a specialist B2B marketing partner with the capability to deliver a broad range of best practice B2B services such as strategy, planning, websites, messaging, video, photography, print materials, brand marketing, demand generation activities, and pipeline nurturing, etc.
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Procedure
Award criteria
Quality criterion (name): Service delivery and sourcing
Quality criterion (weighting): 25 %
Quality criterion (name): Creativity and design aesthetic
Quality criterion (weighting): 20 %
Quality criterion (name): Track record and resources of proposed team
Cost criterion (name): Ultimate cost
Cost criterion (weighting): 30 %
Quality criterion (name): Project methodology

Award of contract
Date of contract conclusion: 2021-04-12 ๐Ÿ“…
Name: Maverick Communications International
Postal address: Caherelly House,
Postal town: Ballina/Killaloe
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Total value of the procurement: 2 000 000 EUR ๐Ÿ’ฐ
Name: Dept Digital Ltd
Postal town: Dublin
Total value of the procurement: 400 000 EUR ๐Ÿ’ฐ
Information about tenders
Number of tenders received: 2

Complementary information
Review body
Postal town: Dublin
Postal code: 7
Source: OJS 2021/S 107-282071 (2021-06-01)