Lot 1: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in project and programme management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach.
Lot 2: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach.
Deadline
The time limit for receipt of tenders was 2020-11-13.
The procurement was published on 2020-10-13.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title:
“ESS103F Multi Supplier Framework Agreement for the Provision of B2B Digital Marketing Service for the University of Limerick”
Products/services: Direct marketing services📦
Short description:
“Lot 1: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a...”
Short description
Lot 1: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in project and programme management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach.
Lot 2: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach.
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Estimated value excluding VAT: EUR 400 000 💰
Information about lots
Tenders may be submitted for all lots
Lot 1: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in project and programme management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach. We require a specialist B2B marketing partner with the capability to deliver a broad range of best practice B2B services such as strategy, planning, websites, messaging, video, photography, print materials, brand marketing, demand generation activities, and pipeline nurturing, etc.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 150 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 24
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal ✅ Description
Description of renewals:
“The contracting authority reserves the right, at its discretion, to extend the term for a period or periods of up to twelve (12) months with a maximum of...”
Description of renewals
The contracting authority reserves the right, at its discretion, to extend the term for a period or periods of up to twelve (12) months with a maximum of two (2) such extension or extensions on the same terms and conditions, subject to the contracting authority’s obligations at law. The term will not exceed four (4) years in aggregate.
2️⃣ Scope of the procurement
Title: UL MBA programme
Title
Lot Identification Number: 2
Description
Description of the procurement:
“Lot 2: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a...”
Description of the procurement
Lot 2: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach. We require a specialist B2B marketing partner with the capability to deliver a broad range of best practice B2B services such as strategy, planning, websites, messaging, video, photography, print materials, brand marketing, demand generation activities, and pipeline nurturing, etc.
Show more Scope of the procurement
Estimated total value excluding VAT: EUR 250 000 💰
Legal, economic, financial and technical information Conditions for participation
List and brief description of conditions: Please see RFT document for further details.
Economic and financial standing
List and brief description of selection criteria: Please see RFT document for further details.
Conditions for participation
Please see RFT document for further details.
Technical and professional ability
List and brief description of selection criteria: Please see RFT document for further details.
Conditions for participation
Conditions for participation (technical and professional ability): Please see RFT document for further details.
Conditions related to the contract
Contract performance conditions: Please see RFT document for further details.
Procedure Type of procedure
Open procedure
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators
Description
Envisaged maximum number of participants to the framework agreement: 3
Administrative information
Time limit for receipt of tenders or requests to participate: 2020-11-13
14:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Conditions for opening of tenders: 2020-11-13
14:00 📅
Complementary information Review body
Name: Office of the High Court
Postal address: Four Courts Ground Floor, Inns Quay
Postal town: Dublin 7
Country: Ireland 🇮🇪
Phone: +353 18886000📞
E-mail: highcourtcentraloffice@courts.ie📧
Source: OJS 2020/S 202-490137 (2020-10-13)
Contract award notice (2021-06-01) Contracting authority Name and addresses
Postal address: University of Limerick
Postal code: Co. Limerick
Object Scope of the procurement
Short description:
“Lot 1: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a...”
Short description
Lot 1: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in Project and Programme Management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach.
Lot 2: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach.
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Total value of the procurement (excluding VAT): EUR 400 000 💰
Information about lots
This contract is divided into lots ✅ Description
Description of the procurement:
“Lot 1:The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a...”
Description of the procurement
Lot 1:The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in Project and Programme Management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach. We require a specialist B2B marketing partner with the capability to deliver a broad range of best practice B2B services such as strategy, planning, websites, messaging, video, photography, print materials, brand marketing, demand generation activities, and pipeline nurturing, etc.
Show more Award criteria
Quality criterion (name): Service delivery and sourcing
Quality criterion (weighting): 25 %
Quality criterion (name): Creativity and design aesthetic
Quality criterion (weighting): 20 %
Quality criterion (name): Track record and resources of proposed team
Cost criterion (name): Ultimate cost
Cost criterion (weighting): 30 %
Scope of the procurement
Title: UL MBA Programme
Description
Description of the procurement:
“Lot 2 The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a...”
Description of the procurement
Lot 2 The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach. We require a specialist B2B marketing partner with the capability to deliver a broad range of best practice B2B services such as strategy, planning, websites, messaging, video, photography, print materials, brand marketing, demand generation activities, and pipeline nurturing, etc.
Show more Award criteria
Quality criterion (name): Project methodology
Procedure Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2020/S 202-490137
Award of contract
1️⃣
Contract Number: 1
Title: CPM Programme
Date of conclusion of the contract: 2021-04-12 📅
Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 2
Name and address of the contractor
Name: Maverick Communications International
Postal address: Caherelly House,
Postal town: Ballina/Killaloe
Country: Ireland 🇮🇪
Region: Éire/Ireland🏙️
The contractor is an SME ✅ Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 200 000 💰
Total value of the contract/lot: EUR 2 000 000 💰
2️⃣
Contract Number: 2
Title: UL MBA Programme
Name and address of the contractor
Name: Dept Digital Ltd
Postal town: Dublin
Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 400 000 💰
Total value of the contract/lot: EUR 400 000 💰
Complementary information Review body
Postal town: Dublin
Postal code: 7
Source: OJS 2021/S 107-282071 (2021-06-01)