Provision of an Influencer Marketing Tool and Associated Services

Tourism Ireland CLG

Tourism Ireland is seeking a tool that will allow us to identify and assess influencers to work with us on campaigns, with audiences in GB, US, Canada, Australia, New Zealand, Germany, France, Italy, Spain, The Netherlands, Belgium, Sweden, Denmark, Norway, Finland and ideally also UAE.
Tourism Ireland would require licences for 25-30 users, based in the above markets.
The Contract Period will be for 1 year, with the option to extend annually for up tp four [4] additional years, subject to budget, annual performance review, and other factors; up to a maximum contract term of five [5] years.
It is anticipated that the Contract will commence in August 2023.
PLEASE REFER TO THE RFT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FUTHER DETAILS OF THE REQUIREMENTS

Deadline
The time limit for receipt of tenders was 2023-06-14. The procurement was published on 2023-05-10.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2023-05-10 Contract notice
2023-11-10 Contract award notice
Contract notice (2023-05-10)
Contracting authority
Name and addresses
Name: Tourism Ireland CLG
National registration number: N/a
Postal address: 4th Floor - Bishop's Square, Redmond's Hill
Postal town: Dublin
Postal code: D02 TD99
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Contact person: Procurement Officer
E-mail: hhughes@tourismireland.com ๐Ÿ“ง
Region: ร‰ire/Ireland ๐Ÿ™๏ธ
URL: http://www.ireland.com ๐ŸŒ
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197 ๐ŸŒ
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=242267&B=ETENDERS_SIMPLE ๐ŸŒ
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=242267&B=ETENDERS_SIMPLE ๐ŸŒ

Object
Scope of the procurement
Title: Provision of an Influencer Marketing Tool and Associated Services IMTS/2023
Products/services: Marketing management consultancy services ๐Ÿ“ฆ
Short description:
โ€œTourism Ireland is seeking a tool that will allow us to identify and assess influencers to work with us on campaigns, with audiences in GB, US, Canada,...โ€    Show more
Estimated value excluding VAT: EUR 560 000 ๐Ÿ’ฐ

1๏ธโƒฃ
Additional products/services: Sales or marketing software package ๐Ÿ“ฆ
Additional products/services: Data management services ๐Ÿ“ฆ
Additional products/services: Marketing management consultancy services ๐Ÿ“ฆ
Place of performance: ร‰ire/Ireland ๐Ÿ™๏ธ
Main site or place of performance: Across Tourism Ireland's global network of markets.
Description of the procurement:
โ€œTourism Ireland is seeking a tool that will allow us to identify and assess influencers to work with us on campaigns, with audiences in GB, US, Canada,...โ€    Show more
Award criteria
Quality criterion (name): Quality of Proposed Influencer Database Solution
Quality criterion (weighting): 20%
Quality criterion (name): Measurement & Reporting Functionality
Quality criterion (weighting): 15%
Quality criterion (name): Management of Service
Cost criterion (name): Ultimate Cost
Cost criterion (weighting): 50%
Scope of the procurement
Estimated total value excluding VAT: EUR 560 000 ๐Ÿ’ฐ
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 12
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal โœ…
Description
Description of renewals:
โ€œThe Contract Period will be for 1 year, with the option to extend annually for up to four [4] additional years, subject to budget, annual performance...โ€    Show more

Legal, economic, financial and technical information
Conditions for participation
List and brief description of conditions:
โ€œSelection criteria as stated in the procurement documents available for downloading from the Irish Government procurement portal www.etenders.gov.ieโ€
Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Procedure
Type of procedure
Open procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2023-06-14 12:00 ๐Ÿ“…
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12
Conditions for opening of tenders: 2023-06-14 12:00 ๐Ÿ“…
Conditions for opening of tenders (place): eTenders automatic postbox facility
Conditions for opening of tenders (Information about authorised persons and opening procedure): 2 authorised Tourism Ireland staff members

Complementary information
Additional information

โ€œ1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...โ€    Show more
Review body
Name: The High Court of Ireland
Postal address: The Chief Registrar, The Four Courts
Postal town: Dublin
Postal code: D8
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
URL: https://www.court.ie ๐ŸŒ
Review procedure
Precise information on deadline(s) for review procedures:
โ€œPrecise information on deadline(s) for review procedures: In accordance with Remedies Legislation and S.I. 130. Please consult your own legal advisors.โ€
Service from which information about the review procedure may be obtained
Name: The High Court
Postal address: Chief Registrar, The Four Courts
Postal town: Dublin
Postal code: D7
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
URL: https://www.courts.ie ๐ŸŒ
Source: OJS 2023/S 093-287345 (2023-05-10)
Contract award notice (2023-11-10)
Object
Scope of the procurement
Short description:
โ€œTourism Ireland sought to procure a tool that will allow us to identify and assess influencers to work with us on campaigns, with audiences in GB, US,...โ€    Show more
Total value of the procurement (excluding VAT): EUR 560 000 ๐Ÿ’ฐ
Description
Description of the procurement:
โ€œTourism Ireland sought to procure a tool that will allow us to identify and assess influencers to work with us on campaigns, with audiences in GB, US,...โ€    Show more
Additional information: Contract awarded / competition closed

Procedure
Administrative information
Previous publication concerning this procedure: 2023/S 093-287345

Award of contract

1๏ธโƒฃ
Contract Number: 1
Title: Provision of an Influencer Marketing Tool and Associated Services
Date of conclusion of the contract: 2023-09-04 ๐Ÿ“…
Information about tenders
Number of tenders received: 1
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 1
Name and address of the contractor
Name: Klear.com Ltd
National registration number: 514715523
Postal address: 15 Yotam Street
Postal town: Haifa
Postal code: 3467505
Country: Israel ๐Ÿ‡ฎ๐Ÿ‡ฑ
Region: il ๐Ÿ™๏ธ
URL: https://www.meltwater.com/en ๐ŸŒ
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 550 000 ๐Ÿ’ฐ
Source: OJS 2023/S 220-692231 (2023-11-10)