MA3720C TCD RFT for the Provision of Media Strategy, Planning and Buying Services

Education Procurement Service (EPS)

Trinity is seeking to engage with a media strategy partner with global reach who can help the university achieve our ambitious national and international student recruitment targets at undergraduate and postgraduate levels, targeting key countries around the globe. One key aim of the universityโ€™s strategic plan 2025-2030 is to shape the future of the university to benefit Irish society and the wider world, see www.tcd.ie/strategy and the three main areas of student growth for the university which require Media Strategy, Planning and Buying Services at present are: 1. Trinity Global which manages undergraduate and postgraduate student recruitment for the 20 of the 24 Schools across the university, excluding the Trinity Business School and E3 listed below 2. Trinity Business School, which operates in a very competitive global private Business School landscape, www.tcd.ie/business. 3. E3, which has ambitious global student recruitment targets for 3 Schools and is committed to creating balanced solutions for a better world www.tcd.ie/e3 Each of the three areas above has a dedicated marketing resource which will engage with the successful agency regarding their specific national and global student recruitment requirements. While Trinity Global and E3 manage largely planned activities, the level of agility required by the Trinity Business School should be noted by applicants as part of this tender process. As the Trinity Business School competes with private education providers, a flexible and agile media strategy will be required to maximise opportunities as they present themselves.

Deadline

Deadline 2026-06-15

Who? What? Where?
Procurement history
Date Document
2026-05-14 Contract notice
Contract notice (2026-05-14)
Object
Scope of the procurement
Title: MA3720C TCD RFT for the Provision of Media Strategy, Planning and Buying Services
Short description:
Trinity is seeking to engage with a media strategy partner with global reach who can help the university achieve our ambitious national and international student recruitment targets at undergraduate and postgraduate levels, targeting key countries around the globe. One key aim of the universityโ€™s strategic plan 2025-2030 is to shape the future of the university to benefit Irish society and the wider world, see www.tcd.ie/strategy and the three main areas of student growth for the university which require Media Strategy, Planning and Buying Services at present are: 1. Trinity Global which manages undergraduate and postgraduate student recruitment for the 20 of the 24 Schools across the university, excluding the Trinity Business School and E3 listed below 2. Trinity Business School, which operates in a very competitive global private Business School landscape, www.tcd.ie/business. 3. E3, which has ambitious global student recruitment targets for 3 Schools and is committed to creating balanced solutions for a better world www.tcd.ie/e3 Each of the three areas above has a dedicated marketing resource which will engage with the successful agency regarding their specific national and global student recruitment requirements. While Trinity Global and E3 manage largely planned activities, the level of agility required by the Trinity Business School should be noted by applicants as part of this tender process. As the Trinity Business School competes with private education providers, a flexible and agile media strategy will be required to maximise opportunities as they present themselves.
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Type of contract: Services
Products/services: Marketing management consultancy services ๐Ÿ“ฆ
Estimated value excluding VAT: 1 600 000 EUR ๐Ÿ’ฐ
Description
Internal identifier: 0
Additional products/services: Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Place of performance: Dublin ๐Ÿ™๏ธ
Duration: 48 months
Title
Lot Identification Number: LOT-0001

Procedure
Type of procedure
Open procedure โœ…
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2026-06-15 14:00:00 ๐Ÿ“…
Conditions for opening of tenders: 2026-06-15 14:30:00 ๐Ÿ“…
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=8147362
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 12 months
Tendering terms
Tenderers may submit more than one tender
Opening date: 2026-06-15 14:30:00 ๐Ÿ“…
Place: https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=8147362
Electronic invoicing: Allowed
Deadline for requesting additional information: 2026-06-04 14:00:00 ๐Ÿ“…

Contracting authority
Name and addresses
Name: Education Procurement Service (EPS)
National registration number: IE 6609370 G
Postal address: Castletroy Limerick
Postal code: V94 DK53
Postal town: Limerick
Region: Mid-West ๐Ÿ™๏ธ
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Contact point: Eps
E-mail: info@educationprocurementservice.ie ๐Ÿ“ง
Phone: 061233715 ๐Ÿ“ž
URL: https://www.educationprocurementservice.ie/ ๐ŸŒ
Address of the buyer profile: https://www.educationprocurementservice.ie/ ๐ŸŒ
Type of the contracting authority
Body governed by public law
Main activity
Education
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=8147362 ๐ŸŒ
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=8147362 ๐ŸŒ
Electronic submission: Required

Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐Ÿ™๏ธ
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
E-mail: highcourtcentraloffice@courts.ie ๐Ÿ“ง
Phone: +353 1 8886000 ๐Ÿ“ž
Service from which information about the review procedure may be obtained
Same as: Review body
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2026/S 094-336222 (2026-05-14)