MA3720C TCD RFT for the Provision of Media Strategy, Planning and Buying Services
Education Procurement Service (EPS)
Trinity is seeking to engage with a media strategy partner with global reach who can help the university achieve our ambitious national and international student recruitment targets at undergraduate and postgraduate levels, targeting key countries around the globe. One key aim of the universityโs strategic plan 2025-2030 is to shape the future of the university to benefit Irish society and the wider world, see www.tcd.ie/strategy and the three main areas of student growth for the university which require Media Strategy, Planning and Buying Services at present are: 1. Trinity Global which manages undergraduate and postgraduate student recruitment for the 20 of the 24 Schools across the university, excluding the Trinity Business School and E3 listed below 2. Trinity Business School, which operates in a very competitive global private Business School landscape, www.tcd.ie/business. 3. E3, which has ambitious global student recruitment targets for 3 Schools and is committed to creating balanced solutions for a better world www.tcd.ie/e3 Each of the three areas above has a dedicated marketing resource which will engage with the successful agency regarding their specific national and global student recruitment requirements. While Trinity Global and E3 manage largely planned activities, the level of agility required by the Trinity Business School should be noted by applicants as part of this tender process. As the Trinity Business School competes with private education providers, a flexible and agile media strategy will be required to maximise opportunities as they present themselves.
DeadlineThe time limit for receipt of tenders was 2026-06-15. The procurement was published on 2026-05-14.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
Who? What?- โข Business and management consultancy services โบ Marketing management consultancy services
- โข Business transaction and personal business software development services โบ Sales, marketing and business intelligence software development services
- โข Marketing services โบ Direct marketing services
- โข Aฯฯฮนฮบฮฎ โบ ฮฯฯฮตฮนฮฟฯ ฮคฮฟฮผฮญฮฑฯ ฮฮธฮทฮฝฯฮฝ
- โข Eastern and Midland โบ Dublin
- โข Southern โบ Mid-West
| Date | Document |
|---|---|
| 2026-05-14 | Contract notice |
| 2026-09-09 | Contract award notice |
Object
Scope of the procurement
Title: MA3720C TCD RFT for the Provision of Media Strategy, Planning and Buying Services
Short description:
Products/services: Marketing management consultancy services ๐ฆ
Estimated value excluding VAT: 1 600 000 EUR ๐ฐ
Description
Internal identifier:
0
Additional products/services:
Place of performance: Dublin ๐๏ธ
Duration: 48 months
Title
Lot Identification Number:
LOT-0001
Procedure
Type of procedure
Open procedure โ
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2026-06-15 14:00:00 ๐
Conditions for opening of tenders: 2026-06-15 14:30:00 ๐
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=8147362
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 12 months
Tendering terms
Tenderers may submit more than one tender
Opening date: 2026-06-15 14:30:00 ๐
Place: https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=8147362
Electronic invoicing: Allowed
Deadline for requesting additional information: 2026-06-04 14:00:00 ๐
Contracting authority
Name and addresses
Name: Education Procurement Service (EPS)
National registration number:
IE 6609370 G
Postal address: Castletroy Limerick
Postal code: V94 DK53
Postal town: Limerick
Region: Mid-West ๐๏ธ
Country: Ireland ๐ฎ๐ช
Contact point: Eps
E-mail: info@educationprocurementservice.ie ๐ง
Phone: 061233715 ๐
URL: https://www.educationprocurementservice.ie/ ๐
Address of the buyer profile: https://www.educationprocurementservice.ie/ ๐
Type of the contracting authority
Body governed by public law
Main activity
Education
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=8147362 ๐
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=8147362 ๐
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number:
The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Service from which information about the review procedure may be obtained
Same as: Review body
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2026/S 094-336222 (2026-05-14)
Object
Scope of the procurement
Estimated value excluding VAT: 1 600 000 EUR ๐ฐ
Total value of the procurement (excluding VAT): 1 600 000 EUR ๐ฐ
Award criteria
Cost criterion (name): Cost @25%
Quality criterion (name): Quality at 75%
Award of contract
A contract/lot is awarded โ
Lot Identification Number:
LOT-0001
Contract Number:
457746
Date of conclusion of the contract: 2026-07-31 ๐
Information about tenders
Number of tenders received: 4
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 1 600 000 EUR ๐ฐ
Tender identifier:
000180228
Identifier of lot or group of lots:
LOT-0001
Name and address of the contractor
Name: Dentsu Ireland Ltd
National registration number:
104746
Postal address: Haddington Two, Haddington Rd.,
Postal code: D04 HE94
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: joe.webb@dentsu.com ๐ง
Phone: 0878124714 ๐
URL: www.dentsu.com ๐
Size of the economic operator: Medium
Source: OJS 2026/S 175-622835 (2026-09-09)
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