Her Moves Campaign Management and Activation

Sport Ireland

The Her Moves campaign was developed and launched in March 2023 to inspire, motivate and encourage more teenage girls in Ireland to be active and find something that moves them. Sport Ireland is looking to appoint an agency to build on the work to date, and continue to manage and activate the communications and promotional side of this campaign to reach and inspire even move girls to get involved in sport and physical activity. The service and deliverables should ensure a campaign that speaks to teenage girls, particularly those who are inactive or disengaged, reframes what sport is, opens their eyes to more opportunities and results in girls embracing sport and physical activity and wanting to share their experiences. Creative support to campaign stakeholders, partners and programme providers is a key component of this service as well as ensuring the Her Moves website and social channels are active and well-resourced with relevant content. In summary: a) Support business as usual for the campaign (social media management, website management, promoting the programme of activity). b) Create and deliver a 24-month marketing strategy that raises awareness of the campaign to attract and retain increased numbers of teenage girls in sport and physical activity.

Deadline

The time limit for receipt of tenders was 2023-11-06. The procurement was published on 2023-10-02.

Who? What? Where?
Procurement history
Date Document
2023-10-02 Contract notice
Contract notice (2023-10-02)
Object
Scope of the procurement
Title: Public relations consultancy services
Short description:
The Her Moves campaign was developed and launched in March 2023 to inspire, motivate and encourage more teenage girls in Ireland to be active and find something that moves them. Sport Ireland is looking to appoint an agency to build on the work to date, and continue to manage and activate the communications and promotional side of this campaign to reach and inspire even move girls to get involved in sport and physical activity. The service and deliverables should ensure a campaign that speaks to teenage girls, particularly those who are inactive or disengaged, reframes what sport is, opens their eyes to more opportunities and results in girls embracing sport and physical activity and wanting to share their experiences. Creative support to campaign stakeholders, partners and programme providers is a key component of this service as well as ensuring the Her Moves website and social channels are active and well-resourced with relevant content. In summary: a) Support business as usual for the campaign (social media management, website management, promoting the programme of activity). b) Create and deliver a 24-month marketing strategy that raises awareness of the campaign to attract and retain increased numbers of teenage girls in sport and physical activity.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Public relations consultancy services 📦
Additional CPV: Project management consultancy services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Sport Ireland
Postal address: National Sports Campus
Postal code: D15
Postal town: Dublin
Contact
Internet address: https://www.etenders.gov.ie 🌏
E-mail: jmcloughlin@sportireland.ie 📧
URL for documents: https://www.etenders.gov.ie 🌏
URL for participation: https://www.etenders.gov.ie 🌏

Reference
Dates
Date dispatched: 2023-10-02 📅
Submission deadline: 2023-11-06 📅
Publication date: 2023-10-06 📅
Start date: 2023-11-30 📅
End date: 2025-11-30 📅
Identifiers
Notice number: 2023/S 193-601392
OJ-S issue: 193

Object
Scope of the procurement
Estimated total value: 600 000 EUR 💰
Estimated value excluding VAT: 600 000 EUR 💰

Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 17:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender opening date: 2023-11-06 📅
Tender opening time: 17:30

Contracting authority
Contact
Address of the buyer profile: https://www.etenders.gov.ie 🌏
Documents URL: https://www.etenders.gov.ie 🌏

Complementary information
Review body
Name: The High Court
Postal town: Dublin
Country: Ireland 🇮🇪
Source: OJS 2023/S 193-601392 (2023-10-02)
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