The Her Moves campaign was developed and launched in March 2023 to inspire, motivate and encourage more teenage girls in Ireland to be active and find something that moves them. Sport Ireland is looking to appoint an agency to build on the work to date, and continue to manage and activate the communications and promotional side of this campaign to reach and inspire even move girls to get involved in sport and physical activity. The service and deliverables should ensure a campaign that speaks to teenage girls, particularly those who are inactive or disengaged, reframes what sport is, opens their eyes to more opportunities and results in girls embracing sport and physical activity and wanting to share their experiences. Creative support to campaign stakeholders, partners and programme providers is a key component of this service as well as ensuring the Her Moves website and social channels are active and well-resourced with relevant content. In summary: a) Support business as usual for the campaign (social media management, website management, promoting the programme of activity). b) Create and deliver a 24-month marketing strategy that raises awareness of the campaign to attract and retain increased numbers of teenage girls in sport and physical activity.
Deadline
The time limit for receipt of tenders was 2023-11-06.
The procurement was published on 2023-10-02.
Object Scope of the procurement
Title: Her Moves Campaign Management and Activation
Products/services: Public relations consultancy services📦
Short description:
“The Her Moves campaign was developed and launched in March 2023 to inspire, motivate and encourage more teenage girls in Ireland to be active and find...”
Short description
The Her Moves campaign was developed and launched in March 2023 to inspire, motivate and encourage more teenage girls in Ireland to be active and find something that moves them. Sport Ireland is looking to appoint an agency to build on the work to date, and continue to manage and activate the communications and promotional side of this campaign to reach and inspire even move girls to get involved in sport and physical activity. The service and deliverables should ensure a campaign that speaks to teenage girls, particularly those who are inactive or disengaged, reframes what sport is, opens their eyes to more opportunities and results in girls embracing sport and physical activity and wanting to share their experiences. Creative support to campaign stakeholders, partners and programme providers is a key component of this service as well as ensuring the Her Moves website and social channels are active and well-resourced with relevant content. In summary: a) Support business as usual for the campaign (social media management, website management, promoting the programme of activity). b) Create and deliver a 24-month marketing strategy that raises awareness of the campaign to attract and retain increased numbers of teenage girls in sport and physical activity.
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Estimated value excluding VAT: EUR 600 000 💰
The Her Moves campaign was developed and launched in March 2023 to inspire, motivate and encourage more teenage girls in Ireland to be active and find something that moves them. Sport Ireland is looking to appoint an agency to build on the work to date, and continue to manage and activate the communications and promotional side of this campaign to reach and inspire even move girls to get involved in sport and physical activity. The service and deliverables should ensure a campaign that speaks to teenage girls, particularly those who are inactive or disengaged, reframes what sport is, opens their eyes to more opportunities and results in girls embracing sport and physical activity and wanting to share their experiences. Creative support to campaign stakeholders, partners and programme providers is a key component of this service as well as ensuring the Her Moves website and social channels are active and well-resourced with relevant content. In summary: a) Support business as usual for the campaign (social media management, website management, promoting the programme of activity). b) Create and deliver a 24-month marketing strategy that raises awareness of the campaign to attract and retain increased numbers of teenage girls in sport and physical activity.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 600 000 💰
Duration
Start date: 2023-11-30 📅
End date: 2025-11-30 📅
Procedure Type of procedure
Open procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2023-11-06
17:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Conditions for opening of tenders: 2023-11-06
17:30 📅
Complementary information Review body
Name: The High Court
Postal town: Dublin
Country: Ireland 🇮🇪
Source: OJS 2023/S 193-601392 (2023-10-02)