MA3502F MU โ RFT to Establish a Multi-Supplier Framework Agreement for the Provision of Recruitment Services, Digital Marketing, Lead Conversion and Analytics Services for IO for Maynooth University
Education Procurement Service (EPS)
The International Office (IO) at Maynooth University (MU) requires the services of providers who can provide a digital marketing and student recruitment platform as well as international student and portfolio market intelligence services. The purpose of the services will be to enhance the Universityโs visibility and reputation in non-EU markets, to promote opportunities for degree-seeking international students to study at MU, to generate leads from the platform, to re-engage MU applicants during the student recruitment lifecycle, and ultimately to drive additional applications and enrolments for MU.
DeadlineThe time limit for receipt of tenders was 2026-02-05. The procurement was published on 2025-12-18.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
- โข IDP
- โข Keystone Academic Solutions
- โข M Square Business Solutions Inc. dba MSM Unify
- โข Studyportals BV
- โข Test Triangle
- โข Advertising services โบ Advertising campaign services
- โข Business transaction and personal business software development services โบ Sales, marketing and business intelligence software development services โบ Business intelligence software development services
- โข Data-processing services โบ Data analysis services
- โข Marketing services โบ Direct marketing services
- โข Marketing services โบ Promotional services
- โข Personnel services except placement and supply services โบ Staff development services
- โข Recruitment services โบ Placement services of personnel
- โข Software programming and consultancy services โบ Systems and technical consultancy services
- โข Aฯฯฮนฮบฮฎ โบ ฮฯฯฮตฮนฮฟฯ ฮคฮฟฮผฮญฮฑฯ ฮฮธฮทฮฝฯฮฝ
- โข Eastern and Midland โบ Dublin
Procurement history
| Date | Document |
|---|---|
| 2025-12-18 | Contract notice |
| 2026-07-27 | Contract award notice |
Contract notice (2025-12-18)
Object
Scope of the procurement
Title: MA3502F MU โ RFT to Establish a Multi-Supplier Framework Agreement for the Provision of Recruitment Services, Digital Marketing, Lead Conversion and Analytics Services for IO for Maynooth University
Short description:
Type of contract: Services
Products/services: Recruitment services ๐ฆ
Estimated value excluding VAT: 800 000 EUR ๐ฐ
Information about lots
This contract is divided into lots โ
Maximum number of lots that may be awarded to one tenderer: 2
Tenders may be submitted for maximum number of lots: 2
1๏ธโฃ
Internal identifier:
Title: Recruitment Services, Digital Marketing and Lead Conversion
Additional products/services:
Country: Ireland ๐ฎ๐ช
Place of performance: Dublin ๐๏ธ
Duration: 48 months
Title
Lot Identification Number:
2๏ธโฃ
Internal identifier:
Title: Data and Insight Services
Title
Lot Identification Number:
Procedure
Type of procedure
Open procedure โ
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2026-02-05 14:00:00 ๐
Conditions for opening of tenders: 2026-02-05 14:30:00 ๐
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=7226542
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 365 days
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators โ
Maximum number of participants: 10
Tendering terms
Tenderers may submit more than one tender
Opening date: 2026-02-05 14:30:00 ๐
Place: https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=7226542
Electronic invoicing: Allowed
Deadline for requesting additional information: 2026-01-26 14:00:00 ๐
Contracting authority
Name and addresses
Name: Education Procurement Service (EPS)
National registration number:
Postal address: Castletroy Limerick
Postal code: V94 DK53
Postal town: Limerick
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: info@educationprocurementservice.ie ๐ง
Phone: 061233715 ๐
URL: https://www.educationprocurementservice.ie/ ๐
Address of the buyer profile: https://www.educationprocurementservice.ie/ ๐
Type of the contracting authority
Body governed by public law
Main activity
Education
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=7226542 ๐
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=7226542 ๐
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number:
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Service from which information about the review procedure may be obtained
Same as: Review body
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2025/S 246-854279 (2025-12-18)
Object
Scope of the procurement
Title: MA3502F MU โ RFT to Establish a Multi-Supplier Framework Agreement for the Provision of Recruitment Services, Digital Marketing, Lead Conversion and Analytics Services for IO for Maynooth University
Short description:
The International Office (IO) at Maynooth University (MU) requires the services of providers who can provide a digital marketing and student recruitment platform as well as international student and portfolio market intelligence services. The purpose of the services will be to enhance the Universityโs visibility and reputation in non-EU markets, to promote opportunities for degree-seeking international students to study at MU, to generate leads from the platform, to re-engage MU applicants during the student recruitment lifecycle, and ultimately to drive additional applications and enrolments for MU.
Show more
Products/services: Recruitment services ๐ฆ
Estimated value excluding VAT: 800 000 EUR ๐ฐ
Information about lots
This contract is divided into lots โ
Maximum number of lots that may be awarded to one tenderer: 2
Tenders may be submitted for maximum number of lots: 2
1๏ธโฃ
Internal identifier:
1
Title: Recruitment Services, Digital Marketing and Lead Conversion
Additional products/services:
Place of performance: Dublin ๐๏ธ
Duration: 48 months
Title
Lot Identification Number:
LOT-0001
2๏ธโฃ
Internal identifier:
2
Title: Data and Insight Services
Title
Lot Identification Number:
LOT-0002
Procedure
Type of procedure
Open procedure โ
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2026-02-05 14:00:00 ๐
Conditions for opening of tenders: 2026-02-05 14:30:00 ๐
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=7226542
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 365 days
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators โ
Maximum number of participants: 10
Tendering terms
Tenderers may submit more than one tender
Opening date: 2026-02-05 14:30:00 ๐
Place: https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=7226542
Electronic invoicing: Allowed
Deadline for requesting additional information: 2026-01-26 14:00:00 ๐
Contracting authority
Name and addresses
Name: Education Procurement Service (EPS)
National registration number:
IE 6609370 G
Postal address: Castletroy Limerick
Postal code: V94 DK53
Postal town: Limerick
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: info@educationprocurementservice.ie ๐ง
Phone: 061233715 ๐
URL: https://www.educationprocurementservice.ie/ ๐
Address of the buyer profile: https://www.educationprocurementservice.ie/ ๐
Type of the contracting authority
Body governed by public law
Main activity
Education
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=7226542 ๐
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=7226542 ๐
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number:
The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Service from which information about the review procedure may be obtained
Same as: Review body
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2025/S 246-854279 (2025-12-18)
Contract award notice (2026-07-27)
Object
Scope of the procurement
Estimated value excluding VAT: 800 000 EUR ๐ฐ
Total value of the procurement (excluding VAT): 800 000 EUR (framework approximate) ๐ฐ
Maximum value of the framework agreements in this notice: 800 000 EUR ๐ฐ
Award criteria
Cost criterion (name): Cost @ 20%
Quality criterion (name): Quality @ 80%
Award of contract
1๏ธโฃ
A contract/lot is awarded โ
Lot Identification Number:
Contract Number:
Date of conclusion of the contract: 2026-04-11 ๐
Information about tenders
Number of tenders received: 6
Information on value of the contract/lot (excluding VAT)
Maximum value of the framework agreement: 800 000 EUR ๐ฐ
Tender identifier:
Identifier of lot or group of lots:
Name and address of the contractor
Name: Idp
National registration number:
Postal code: N/a
Postal town: N/a
Country: Australia ๐ฆ๐บ
E-mail: ed.kelly@idp.com ๐ง
Size of the economic operator: Medium
Tender identifier:
Name: M Square Business Solutions Inc. dba MSM Unify
National registration number:
Postal address: 1631 Dickson Ave., Suite 1100
Postal code: V1Y 0B5
Postal town: Kelowna
Country: Canada ๐จ๐ฆ
E-mail: avinav.sharma@msmunify.com ๐ง
Phone: 00919872370075 ๐
URL: https://www.msmunify.com/ ๐
Size of the economic operator: Large
Tender identifier:
Name: Test Triangle
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: praveen@testtriangle.ie ๐ง
Size of the economic operator: Small
Tender identifier:
Name: Studyportals BV
Country: Netherlands ๐ณ๐ฑ
E-mail: jen@studyportals.com ๐ง
Tender identifier:
Name: Keystone Academic Solutions
Country: Norway ๐ณ๐ด
E-mail: jena@keystoneacademic.com ๐ง
2๏ธโฃ
Lot Identification Number:
Information on value of the contract/lot (excluding VAT)
Re-estimated value of the framework agreement: 800 000 EUR ๐ฐ
Identifier of lot or group of lots:
Source: OJS 2026/S 144-524935 (2026-07-27)
Object
Scope of the procurement
Estimated value excluding VAT: 800 000 EUR ๐ฐ
Total value of the procurement (excluding VAT): 800 000 EUR (framework approximate) ๐ฐ
Maximum value of the framework agreements in this notice: 800 000 EUR ๐ฐ
Award criteria
Cost criterion (name): Cost @ 20%
Quality criterion (name): Quality @ 80%
Award of contract
1๏ธโฃ
A contract/lot is awarded โ
Lot Identification Number:
LOT-0001
Contract Number:
455232
Date of conclusion of the contract: 2026-04-11 ๐
Information about tenders
Number of tenders received: 6
Information on value of the contract/lot (excluding VAT)
Maximum value of the framework agreement: 800 000 EUR ๐ฐ
Tender identifier:
000155663
Identifier of lot or group of lots:
LOT-0001
Name and address of the contractor
Name: Idp
National registration number:
1
Postal code: N/a
Postal town: N/a
Country: Australia ๐ฆ๐บ
E-mail: ed.kelly@idp.com ๐ง
Size of the economic operator: Medium
Tender identifier:
000155227
Name: M Square Business Solutions Inc. dba MSM Unify
National registration number:
BC1060404
Postal address: 1631 Dickson Ave., Suite 1100
Postal code: V1Y 0B5
Postal town: Kelowna
Country: Canada ๐จ๐ฆ
E-mail: avinav.sharma@msmunify.com ๐ง
Phone: 00919872370075 ๐
URL: https://www.msmunify.com/ ๐
Size of the economic operator: Large
Tender identifier:
000155692
Name: Test Triangle
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: praveen@testtriangle.ie ๐ง
Size of the economic operator: Small
Tender identifier:
000155606
Name: Studyportals BV
Country: Netherlands ๐ณ๐ฑ
E-mail: jen@studyportals.com ๐ง
Tender identifier:
000155695
Name: Keystone Academic Solutions
Country: Norway ๐ณ๐ด
E-mail: jena@keystoneacademic.com ๐ง
2๏ธโฃ
Lot Identification Number:
LOT-0002
Information on value of the contract/lot (excluding VAT)
Re-estimated value of the framework agreement: 800 000 EUR ๐ฐ
Identifier of lot or group of lots:
LOT-0002
Source: OJS 2026/S 144-524935 (2026-07-27)
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