EV2673C IUA RFT for the provision of a Digital Communications and Marketing Programme for MicroCreds

Education Procurement Service (EPS)

The IUA is currently seeking tenders to secure the provision of a highly experienced, professional, motivated, and engaged Digital and Content Marketing Agency to work exclusively with the IUA to build, develop and implement a fully integrated, fully managed, precisely targeted digital communications and marketing programme throughout 2024. The successful company will work with the IUA’s MicroCreds Communications Manager and Project stakeholders to plan and implement a digital marketing strategy, comprising multiple campaigns for specific audiences with the aims of; • Increasing overall awareness of micro-credentials, • Driving traffic to and engagement with MicroCreds.ie, • Building awareness of partner course provisions to our target audiences, • Driving leads and interest with the ultimate goal of conversion to applications across each of our 7 project partner universities. Individual campaigns within the programme will be required and will deliver consistency and strength in brand. Activities carried out by the IUA will focus on key recruitment windows for our partner universities (outlined below) and will be supported by local activities carried out independently by partner universities. This digital programme will be supported by additional traditional marketing activities carried out independently by the IUA.

Deadline

The time limit for receipt of tenders was 2023-12-11. The procurement was published on 2023-11-10.

Who?

• Education Procurement Service (EPS)

What?

Where?

• Éire/Ireland

Procurement history

Date	Document
2023-11-10	Contract notice
2023-12-11	Contract notice

Contract notice (2023-11-10)
Object
Scope of the procurement
Title: EV2673C IUA RFT for the provision of a Digital Communications and Marketing Programme for MicroCreds
Short description:
“The IUA is currently seeking tenders to secure the provision of a highly experienced, professional, motivated, and engaged Digital and Content Marketing...”
Type of contract: Services
Products/services: Marketing management consultancy services 📦
Estimated value excluding VAT: 250 000 EUR 💰
Information about lots
Tenders may be submitted for maximum number of lots: 0
Description
Description of the procurement:
“The IUA is currently seeking tenders to secure the provision of a highly experienced, professional, motivated, and engaged Digital and Content Marketing...”
Additional products/services: Marketing services 📦
Additional products/services: Advertising and marketing services 📦
Additional products/services: Business services: law, marketing, consulting, recruitment, printing and security 📦
Additional products/services: Direct marketing services 📦
Additional products/services: Sales, marketing and business intelligence software development services 📦
Title
Lot Identification Number: LOT-0001

Procedure
Type of procedure
Open procedure ✅
Administrative information
Time limit for receipt of tenders or requests to participate: 2023-12-11 16:00:00 📅
Conditions for opening of tenders: 2023-12-11 16:30:00 📅
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=2686271
Languages in which tenders or requests to participate may be submitted: English 🗣️

Contracting authority
Name and addresses
Name: Education Procurement Service (EPS)
National registration number: IE 6609370 G
Postal address: Castletroy Limerick
Postal code: V94 DK53
Postal town: Limerick
Country: Ireland 🇮🇪
E-mail: maria.owens@ul.ie 📧
Phone: 061213506 📞
Address of the buyer profile: https://www.educationprocurementservice.ie/ 🌏
Type of the contracting authority
Body governed by public law
Main activity
Education
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=2686271 🌏
Participation URL: https://www.etenders.gov.ie/epps/eawarding/showTenderList.do?resourceId=2686271 🌏

Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie 📧
Phone: +353 1 8886000 📞
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2023/S 219-691848 (2023-11-10)

Contract notice (2023-12-11)
Object
Scope of the procurement
Estimated value excluding VAT: 250 000 EUR 💰

Procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2023-12-18 16:00:00 📅
Conditions for opening of tenders: 2023-12-18 16:30:00 📅
Source: OJS 2023/S 240-756076 (2023-12-11)

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