Market Research Services

Electricity Supply Board ( ESB )

market research services contract for four separate Lots. Companies are invited to respond either individually to one of the four of the Lots, or a combination of any or all of the Lots.
Lot 1: Electric Ireland Customer Experience Tracking
Lot 2: Electric Ireland Brand and Marketing Tracking and Ad Hoc Quantitative Research
Lot 3: ESB Brand Tracking and Ad Hoc Quantitative Research
Lot 4: ESB and Electric Ireland Qualitative Research.

Deadline

The time limit for receipt of tenders was 2022-03-07. The procurement was published on 2022-02-03.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

• Behaviour & Attitudes Marketing Research
• Bricolage
• Red C Research And Marketing Ltd

Who?

• Electricity Supply Board ( ESB )

What?

• Customer services › Customer survey services › Customer satisfaction survey
• Customer services › Customer-care services
• Market and economic research; polling and statistics › Market research services

Where?

• Éire/Ireland

Procurement history

Date	Document
2022-02-03	Contract notice
2022-11-18	Contract award notice

Contract notice (2022-02-03)
Object
Scope of the procurement
Title: Market research services
Reference number: SSCON6204
Short description:

market research services contract for four separate Lots. Companies are invited to respond either individually to one of the four of the Lots, or a combination of any or all of the Lots. Lot 1: Electric Ireland Customer Experience Tracking Lot 2: Electric Ireland Brand and Marketing Tracking and Ad Hoc Quantitative Research Lot 3: ESB Brand Tracking and Ad Hoc Quantitative Research Lot 4: ESB and Electric Ireland Qualitative Research.

Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Market research services 📦
Additional CPV: Customer survey services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Negotiated procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Utilities entity
Awarding authority name: Electricity Supply Board ( ESB )
Postal address: 2 Gateway
Postal code: East Wall Road
Postal town: Dublin 3
Contact
Internet address: http://www.esb.ie 🌏
E-mail: michael.dalton2@esb.ie 📧
Phone: +353 017026473 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=206748&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=206748&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2022-02-03 📅
Submission deadline: 2022-03-07 📅
Publication date: 2022-02-08 📅
Identifiers
Notice number: 2022/S 027-070042
OJ-S issue: 27

Object
Scope of the procurement
Short description:

market research services contract for four separate Lots. Companies are invited to respond either individually to one of the four of the Lots, or a combination of any or all of the Lots.

Lot 1: Electric Ireland Customer Experience Tracking

Lot 2: Electric Ireland Brand and Marketing Tracking and Ad Hoc Quantitative Research

Lot 3: ESB Brand Tracking and Ad Hoc Quantitative Research

Lot 4: ESB and Electric Ireland Qualitative Research.

Title of the lot: Electric Ireland Customer Experience Tracking
Lot number: 1
Short description:

A key part of the Electric Ireland strategy is to empower customers in both Residential and Business markets to understand and engage with their usage of energy.

Electric Ireland require a Market Research Company to carry out regular customer satisfaction & experience trackers, to highlight how the organisation is performing across a range of different criteria and customer touchpoints. There will be a requirement to provide a common methodology and consistent approach to measuring customer satisfaction & experience, across a range of customer touchpoints and channels.

It would be essential that the agency pitching for this Lot would have an in house call centre.

Duration: 36 months
Description of renewals:

At the date of issuing this PQQ it is envisaged that the framework agreement relating to the services outlined will be for a three-year period, with an option to extend by 2 years, plus an option to extend for a further two years by mutual agreement (7 years in total).

Title of the lot: Electric Ireland Brand and Marketing Tracking and Ad Hoc Quantitative Research
Lot number: 2
Short description:

Electric Ireland require a Market Research Company to carry out regular tracking across key brand metrics, to highlight how the Electric Ireland brand is performing across a range of different criteria. There will be a requirement to provide a common methodology and consistent approach to measuring and assessing public perceptions of the brand within the competitive context. The survey will need to include an evaluation of brand imagery metrics, product, service and proposition awareness and perceptions, as well as the performance of brand and marketing activity such as advertising, PR, sponsorship and social media. The tracking survey will be used to guide tactical and strategic thinking for the brand.

As well a regular tracking study, there will also be a requirement, on an ad hoc basis, to undertake market research surveys in a range of areas pertaining to the Electric Ireland brand, product, service or marketing activity.

Title of the lot: ESB Brand Tracking and Ad Hoc Quantitative Research
Lot number: 3
Short description:

ESB require a Market Research Company to carry out regular tracking across key brand and reputation metrics, to highlight how the ESB brand is performing across a range of different criteria. There will be a requirement to provide a common methodology and consistent approach to measuring and assessing public perceptions of the ESB brand within the context of relevant benchmark brands. The survey will need to include an evaluation of brand image and reputation metrics, awareness and perceptions of the role of ESB in Ireland, as well as the performance of brand and marketing activity such as advertising, PR, sponsorship and social media. The tracking survey will be used to guide tactical and strategic thinking for the brand.

As well a regular tracking study, there will also be a requirement, on an ad hoc basis, to undertake market research surveys in a range of areas pertaining to the ESB brand or marketing activity.

Title of the lot: ESB and Electric Ireland Qualitative Research.
Lot number: 4
Short description:

ESB require a Market Research Company to carry out ad hoc qualitative research projects. Research of this nature might include projects for either or both of ESB and/or Electric Ireland. The type of qualitative methodology used for such projects might depend on the specific nature of the enquiry and the objectives of the individual project. It is envisaged that the qualitative projects undertaken would be strategic in focus, used to guide and shape the development of both strategic and tactical decision making for both brands.

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:

As stated in Procurement Qualification Questionnaire (PQQ) available to download from www.etenders.gov.ie using RFT ID 207182

Economic and financial standing:

As stated in Procurement Qualification Questionnaire (PQQ) available to download from www.etenders.gov.ie using RFT ID 207182

Technical and professional ability:

As stated in Procurement Qualification Questionnaire (PQQ) available to download from www.etenders.gov.ie using RFT ID 207182

Procedure
Legal basis: 32014L0025
Envisaged number of candidates: 5
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Michael Dalton
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/377 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=206748&B=ETENDERS_SIMPLE 🌏

Complementary information
Review body
Name: Chief Registrar
Postal address: Four Courts, Inns Quay
Postal town: Dublin 7
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
Internet address: http://www.courts.ie 🌏
Source: OJS 2022/S 027-070042 (2022-02-03)

Contract award notice (2022-11-18)
Object
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable
Award criteria
Lowest price

Reference
Dates
Date dispatched: 2022-11-18 📅
Publication date: 2022-11-23 📅
Identifiers
Notice number: 2022/S 226-652111
Refers to notice: 2022/S 027-070042
OJ-S issue: 226

Award of contract
Date of contract conclusion: 2022-10-28 📅
Name: Behaviour & Attitudes Marketing Research
National registration number: 102171
Postal address: Milltown House
Postal town: Milltown
Postal code: Mount St Annes
Country: Ireland 🇮🇪
Phone: +353 012057500 📞
E-mail: brenda@banda.ie 📧
Date of contract conclusion: 2022-11-10 📅
Name: RED C Research and Marketing Ltd
National registration number: ie6391854v
Postal address: Ground Floor, Block G, Eastpoint Busines Park
Postal town: Dublin
Postal code: Dublin
Phone: +353 18186316 📞
E-mail: bryan@redcresearch.ie 📧
Internet address: http://www.redcresearch.ie 🌏
Name: Bricolage
National registration number: 9644340U
Postal address: The Digital Court, Rainsford Street
Phone: +353 872245941 📞
E-mail: viv@bricolage.ie 📧
Internet address: http://www.bricolage.ie 🌏
Information about tenders
Number of tenders received: 9
Source: OJS 2022/S 226-652111 (2022-11-18)

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