Provision of Email Service Automation Powered by Artificial Intelligence [AI]

Tourism Ireland Limited

Tourism Ireland is seeking a suitably qualified partner to facilitate its current and future email marketing ambitions. The partner should be able to deliver automated email messaging driven by Artificial Intelligence/machine learning based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Ireland’s business objectives.
The contract period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further five [5] years, subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland, up to a maximum contract term of seven [7] years.
It is anticipated that the contract will commence in January 2019.
Tourism Ireland’s detailed requirements are set out in the Instructions and specification documents attached for downloading.

Deadline

The time limit for receipt of tenders was 2018-11-06. The procurement was published on 2018-10-03.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2018-10-03 Contract notice
2019-04-18 Contract award notice
Contract notice (2018-10-03)
Object
Scope of the procurement
Title: Electronic mail software development services
Reference number: BG2/CEEM/2018
Short description:
“Tourism Ireland is seeking a suitably qualified partner to facilitate its current and future email marketing ambitions. The partner should be able to...”    Show more
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Electronic mail software development services 📦
Additional CPV: Electronic mail software package 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Tourism Ireland Limited
Postal address: 5th Floor — Bishop's Square, Redmond's Hill
Postal code: D02 TD99
Postal town: Dublin
Contact
Internet address: http://www.ireland.com 🌏
E-mail: hhughes@tourismireland.com 📧
Phone: +353 14763474 📞
Fax: +353 14763642 📠
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=136123&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=136123&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2018-10-03 📅
Submission deadline: 2018-11-06 📅
Publication date: 2018-10-05 📅
Identifiers
Notice number: 2018/S 192-434363
OJ-S issue: 192
Additional information

“Authorised Tourism Ireland Personnel”

Object
Scope of the procurement
Short description:
“Tourism Ireland is seeking a suitably qualified partner to facilitate its current and future email marketing ambitions. The partner should be able to...”    Show more

“The contract period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further five [5] years, subject to...”    Show more
Show more (2)
“It is anticipated that the contract will commence in January 2019.”

“Tourism Ireland’s detailed requirements are set out in the Instructions and specification documents attached for downloading.”
Estimated total value: 1 000 000 EUR 💰
Estimated value excluding VAT: 1 000 000 EUR 💰
Duration: 36 months
Description of renewals:
“The initial term of the contract period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further five...”    Show more
Place of performance
Main site or place of performance:
“Across Tourism Ireland's global network of markets”

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:
“Please refer to the RFT documentation attached to this notice for downloading.”
Economic and financial standing:
“Completed ESPD Document.”

“Evidence of appropriate turnover: 3 000 000 EUR”
Show more (2)
“Evidence of appropriate insurance cover.”

“Reluctance or failure to supply a completed ESPD will lead to disqualification from the tender competition.”
Minimum level(s) of standards:
“Evidence of appropriate turnover: 3 000 000 EUR”

“Evidence of appropriate insurance cover.”
Technical and professional ability:
“Please refer to the RFT documentation attached to this notice for downloading.”
Contract execution
Contract performance conditions:
“Please refer to the RFT documentation attached to this notice for downloading.”

Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 12 months
Tender opening date: 2018-11-06 📅
Tender opening time: 12:00
Place: Tourism Ireland's Offices
Additional information:
“Authorised Tourism Ireland Personnel”
Award criteria
Cost criterion (name): Overall Cost
Cost criterion (weighting): 50

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Hannah Hughes
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=136123&B=ETENDERS_SIMPLE 🌏
Awarding authority name: Tourism Ireland
Postal address: 5th Floor — Bishop's Square, Redmond's Hill
Postal town: Dublin
Postal code: D02 TD99
Country: Ireland 🇮🇪
E-mail: tenderresponse@tourismireland.com 📧

Reference
Additional information

“1) interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”    Show more

“2) this is the sole call for request for Tenders for this contract;”
Show more (13)
“3) the Contracting Authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers;”

“4) contract award will be subject to the approval of the Board of Tourism Ireland;”

“5) it will be a condition of award that the successful tenderer is and remains tax compliant;”

“6) at its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the framework or any contract awarded under the...”    Show more

“7) please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that...”    Show more

“8) without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of the...”    Show more

“9) applicants must be fully compliant with Tourism Ireland GDPR policy. To the extent that any personal data is processed by the successful bidder in...”    Show more

“10) tenders must be delivered as per the Instructions;”

“11) Tourism Ireland will not accept or consider Tenders delivered after this deadline;”

“12) Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded;”

“13) Tourism Ireland is subject to the provisions of the code of practice on freedom of information for North/South Implementation Bodies and Tourism...”    Show more

“14) the contract/framework will be subject to Irish law;”

“15) Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants)...”    Show more

Complementary information
Review body
Name: The High Court
Postal address: The Four Courts
Postal town: Dublin 7
Postal code: D7
Country: Ireland 🇮🇪
Source: OJS 2018/S 192-434363 (2018-10-03)
Contract award notice (2019-04-18)
Object
Scope of the procurement
Short description:
“This tender competition is now complete and a contract has been awarded. Tourism Ireland is seeking a suitably qualified partner to facilitate its current...”    Show more
Total value of the procurement: 1 400 015 EUR 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Contracting authority
Identity
Awarding authority name: Tourism Ireland Ltd

Reference
Dates
Date dispatched: 2019-04-18 📅
Publication date: 2019-04-23 📅
Identifiers
Notice number: 2019/S 079-190510
Refers to notice: 2018/S 192-434363
OJ-S issue: 79
Additional information

“1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”    Show more

Object
Scope of the procurement
Short description:
“This tender competition is now complete and a contract has been awarded. Tourism Ireland is seeking a suitably qualified partner to facilitate its current...”    Show more

“The contract period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further five [5] years, subject to...”    Show more
Show more (2)
“Tourism Ireland’s detailed requirements are set out in the instructions and specification documents attached for downloading.”

“Tourism Ireland is seeking a suitably qualified partner to facilitate its current and future email marketing ambitions. The partner should be able to...”    Show more
Place of performance
Main site or place of performance:
“Across Tourism Ireland's global network of markets.”

Procedure
Award criteria
Quality criterion (name): Proposed solution for delivery of email service automation powered by artificial intelligence, particularly automation and machine learning capabilities
Quality criterion (weighting): 40 %
Quality criterion (name): Proposed solution for delivery of standard email marketing services, particularly deliverability and usability capabilities
Quality criterion (weighting): 10 %
Cost criterion (name): Overall cost

Award of contract
Date of contract conclusion: 2018-12-21 📅
Name: Zeta Global LLC.
Postal address: Aviation House, 125 Kingsway
Postal town: London
Postal code: WC2B 6NH
Country: United Kingdom 🇬🇧
Internet address: https://zetaglobal.com/ 🌏
Total value of the procurement: 1 400 015 EUR 💰
Information about tenders
Number of tenders received: 4

Reference
Additional information

“1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”    Show more

“2) This is the sole call for request for tenders for this contract;”
Show more (11)
“3) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers;”

“4) Contract award will be subject to the approval of the board of Tourism Ireland;”

“5) It will be a condition of award that the successful tenderer is and remains tax compliant;”

“6) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the framework or any contract awarded under the...”    Show more

“7) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that...”    Show more

“8) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of the...”    Show more

“9) Applicants must be fully compliant with Tourism Ireland GDPR policy. To the extent that any personal data is processed by the successful bidder in...”    Show more

“10) Tenders must be delivered as per the Instructions;”

“11) Tourism Ireland will not accept or consider tenders delivered after this deadline;”

“13) Tourism Ireland is subject to the provisions of the code of practice on freedom of information for north/south implementation bodies and Tourism...”    Show more

“14) The contract/framework will be subject to Irish law;”
Source: OJS 2019/S 079-190510 (2019-04-18)