Provision of Email Service Automation Powered by Artificial Intelligence [AI]

Tourism Ireland Limited

Tourism Ireland is seeking a suitably qualified partner to facilitate its current and future email marketing ambitions. The partner should be able to deliver automated email messaging driven by Artificial Intelligence/machine learning based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Ireland’s business objectives.
The contract period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further five [5] years, subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland, up to a maximum contract term of seven [7] years.
It is anticipated that the contract will commence in January 2019.
Tourism Ireland’s detailed requirements are set out in the Instructions and specification documents attached for downloading.

Deadline
The time limit for receipt of tenders was 2018-11-06. The procurement was published on 2018-10-03.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2018-10-03 Contract notice
2019-04-18 Contract award notice
Contract notice (2018-10-03)
Contracting authority
Name and addresses
Name: Tourism Ireland Limited
National registration number: N/a
Postal address: 5th Floor — Bishop's Square, Redmond's Hill
Postal town: Dublin
Postal code: D02 TD99
Country: Ireland 🇮🇪
Contact person: Hannah Hughes
Phone: +353 14763474 📞
E-mail: hhughes@tourismireland.com 📧
Fax: +353 14763642 📠
Region: Éire/Ireland 🏙️
URL: http://www.ireland.com 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197 🌏
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=136123&B=ETENDERS_SIMPLE 🌏
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=136123&B=ETENDERS_SIMPLE 🌏
Communication (participation)
Name: Tourism Ireland
Postal address: 5th Floor — Bishop's Square, Redmond's Hill
Postal town: Dublin
Postal code: D02 TD99
Country: Ireland 🇮🇪
E-mail: tenderresponse@tourismireland.com 📧
Region: Éire/Ireland 🏙️
URL: http://www.ireland.com 🌏

Object
Scope of the procurement
Title:
“Provision of Email Service Automation Powered by Artificial Intelligence [AI] BG2/CEEM/2018”
Products/services: Electronic mail software development services 📦
Short description:
“Tourism Ireland is seeking a suitably qualified partner to facilitate its current and future email marketing ambitions. The partner should be able to...”    Show more
Estimated value excluding VAT: EUR 1 000 000 💰

1️⃣
Additional products/services: Electronic mail software package 📦
Place of performance: Éire/Ireland 🏙️
Main site or place of performance: Across Tourism Ireland's global network of markets
Description of the procurement:
“Tourism Ireland is seeking a suitably qualified partner to facilitate its current and future email marketing ambitions. The partner should be able to...”    Show more
Award criteria
Cost criterion (name): Overall Cost
Cost criterion (weighting): 50
Scope of the procurement
Estimated total value excluding VAT: EUR 1 000 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 36
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal
Description
Description of renewals:
“The initial term of the contract period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further five...”    Show more

Legal, economic, financial and technical information
Conditions for participation
List and brief description of conditions: Please refer to the RFT documentation attached to this notice for downloading.
Economic and financial standing
List and brief description of selection criteria:
“Completed ESPD Document. Evidence of appropriate turnover: 3 000 000 EUR Evidence of appropriate insurance cover. Reluctance or failure to supply a...”    Show more
Conditions for participation

“Evidence of appropriate turnover: 3 000 000 EUR Evidence of appropriate insurance cover.”
Technical and professional ability
List and brief description of selection criteria: Please refer to the RFT documentation attached to this notice for downloading.
Conditions related to the contract
Contract performance conditions: Please refer to the RFT documentation attached to this notice for downloading.
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Procedure
Type of procedure
Open procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2018-11-06 12:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12
Conditions for opening of tenders: 2018-11-06 12:00 📅
Conditions for opening of tenders (place): Tourism Ireland's Offices
Conditions for opening of tenders (Information about authorised persons and opening procedure): Authorised Tourism Ireland Personnel

Complementary information
Additional information

“1) interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”    Show more
Review body
Name: The High Court
Postal address: The Four Courts
Postal town: Dublin 7
Postal code: D7
Country: Ireland 🇮🇪
Source: OJS 2018/S 192-434363 (2018-10-03)
Contract award notice (2019-04-18)
Contracting authority
Name and addresses
Name: Tourism Ireland Ltd

Object
Scope of the procurement
Short description:
“This tender competition is now complete and a contract has been awarded. Tourism Ireland is seeking a suitably qualified partner to facilitate its current...”    Show more
Total value of the procurement (excluding VAT): EUR 1 400 015 💰
Description
Main site or place of performance: Across Tourism Ireland's global network of markets.
Description of the procurement:
“Tourism Ireland is seeking a suitably qualified partner to facilitate its current and future email marketing ambitions. The partner should be able to...”    Show more
Award criteria
Quality criterion (name):
“Proposed solution for delivery of email service automation powered by artificial intelligence, particularly automation and machine learning capabilities”
Quality criterion (weighting): 40 %
Quality criterion (name):
“Proposed solution for delivery of standard email marketing services, particularly deliverability and usability capabilities”
Quality criterion (weighting): 10 %
Cost criterion (name): Overall cost

Procedure
Administrative information
Previous publication concerning this procedure: 2018/S 192-434363

Award of contract

1️⃣
Contract Number: 1
Title: Provision of Email Service Automation Powered by Artificial Intelligence [AI]
Date of conclusion of the contract: 2018-12-21 📅
Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 3
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 4
Name and address of the contractor
Name: Zeta Global LLC.
Postal address: Aviation House, 125 Kingsway
Postal town: London
Postal code: WC2B 6NH
Country: United Kingdom 🇬🇧
Region: United Kingdom 🏙️
URL: https://zetaglobal.com/ 🌏
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 1 000 000 💰
Total value of the contract/lot: EUR 1 400 015 💰

Complementary information
Additional information

“1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”    Show more
Source: OJS 2019/S 079-190510 (2019-04-18)