Provision of Creative Services, Campaign Management, Strategic Planning and Media Buying covers the full end‑to‑end development and delivery of Water Safety Ireland’s public‑facing communications. It includes the creation of engaging campaign concepts, production of multi‑format creative assets, management of campaign rollout, and the strategic planning and optimisation of media activity across digital, social, print, outdoor, radio and broadcast channels. The service also encompasses audience insight, message development, performance tracking, and continuous refinement to ensure campaigns achieve maximum reach and behavioural impact. Water Safety Ireland delivers several key national safety campaigns throughout the year, including seasonal water‑safety awareness, summer drowning‑prevention messaging, cold‑water shock education, and targeted campaigns for high‑risk groups such as open‑water swimmers, anglers, and families. The appointed provider will support the creative development and media execution of these priority campaigns, ensuring consistent messaging, strong public engagement, and effective use of media investment to drive year‑round awareness and behaviour change.
Deadline
The time limit for receipt of tenders was 2026-04-06.
The procurement was published on 2026-03-06.
Contract notice (2026-03-06) Object Scope of the procurement
Title: Request for Quote: Provision of Creative Services, Campaign Management, Strategic Planning and Media Buying
Short description:
“Provision of Creative Services, Campaign Management, Strategic Planning and Media Buying covers the full end‑to‑end development and delivery of Water Safety...”
Short description
Provision of Creative Services, Campaign Management, Strategic Planning and Media Buying covers the full end‑to‑end development and delivery of Water Safety Ireland’s public‑facing communications. It includes the creation of engaging campaign concepts, production of multi‑format creative assets, management of campaign rollout, and the strategic planning and optimisation of media activity across digital, social, print, outdoor, radio and broadcast channels. The service also encompasses audience insight, message development, performance tracking, and continuous refinement to ensure campaigns achieve maximum reach and behavioural impact. Water Safety Ireland delivers several key national safety campaigns throughout the year, including seasonal water‑safety awareness, summer drowning‑prevention messaging, cold‑water shock education, and targeted campaigns for high‑risk groups such as open‑water swimmers, anglers, and families. The appointed provider will support the creative development and media execution of these priority campaigns, ensuring consistent messaging, strong public engagement, and effective use of media investment to drive year‑round awareness and behaviour change.
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Type of contract: services
Products/services: Marketing services📦
Estimated value excluding VAT: 450 000 EUR 💰
Description
Description of the procurement:
“Provision of Creative Services, Campaign Management, Strategic Planning and Media Buying covers the full end‑to‑end development and delivery of Water Safety...”
Description of the procurement
Provision of Creative Services, Campaign Management, Strategic Planning and Media Buying covers the full end‑to‑end development and delivery of Water Safety Ireland’s public‑facing communications. It includes the creation of engaging campaign concepts, production of multi‑format creative assets, management of campaign rollout, and the strategic planning and optimisation of media activity across digital, social, print, outdoor, radio and broadcast channels. The service also encompasses audience insight, message development, performance tracking, and continuous refinement to ensure campaigns achieve maximum reach and behavioural impact. Water Safety Ireland delivers several key national safety campaigns throughout the year, including seasonal water‑safety awareness, summer drowning‑prevention messaging, cold‑water shock education, and targeted campaigns for high‑risk groups such as open‑water swimmers, anglers, and families. The appointed provider will support the creative development and media execution of these priority campaigns, ensuring consistent messaging, strong public engagement, and effective use of media investment to drive year‑round awareness and behaviour change.
Procedure Type of procedure
Open procedure ✅ Administrative information
Time limit for receipt of tenders or requests to participate: 2026-04-06 16:00:00 📅
Conditions for opening of tenders: 2026-04-07 00:00:00 📅
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=7655853
Languages in which tenders or requests to participate may be submitted: English 🗣️
Minimum time frame during which the tenderer must maintain the tender: 365
Complementary information Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin🏙️
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie📧
Phone: +353 1 8886000📞 Service from which information about the review procedure may be obtained
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin🏙️
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie📧
Phone: +353 1 8886000📞
Source: OJS 2026/S 047-160353 (2026-03-06)