Provision of Advertising and Creative Services for Safefood

Safefood

Safefood wish to establish a Single-Party Framework Agreement for the provision of Advertising and Creative Services. Services to be provided under the framework agreement and initial call-off contract include but are not limited to: • Integrated above the line, below the line and online advertising • Integrated strategic communications planning and creative/design solutions • Understanding of target audiences and their behaviours and motivators The full list of requirements are contained within the procurement documents. Applicants must associate themselves with the competition in order to access the procurement documents, ask and receive queries and submit a response. All responses must be submitted in a ZIP file format.

Deadline

The time limit for receipt of tenders was 2025-06-25. The procurement was published on 2025-05-23.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

• Javelin Group

Who?

• Safefood

What?

• Advertising services › Advertising campaign services
• Advertising services › Advertising management services
• Advertising services › Advertising consultancy services

Where?

• Aττική › Βόρειος Τομέας Αθηνών
• Eastern and Midland › Dublin
• Southern › South-West

Procurement history

Date	Document
2025-05-23	Contract notice
2026-04-15	Contract award notice

Contract notice (2025-05-23)
Object
Scope of the procurement
Title: Provision of Advertising and Creative Services for Safefood
Short description:
“Safefood wish to establish a Single-Party Framework Agreement for the provision of Advertising and Creative Services. Services to be provided under the...”
Type of contract: Services
Products/services: Advertising services 📦
Description
Internal identifier: 0
Estimated value excluding VAT: 2 500 000 EUR 💰
Description of the procurement:
“Safefood wish to establish a Single-Party Framework Agreement for the provision of Advertising and Creative Services. Services to be provided under the...”
Additional information:
“(1) Interested parties must associate their organisation with this competition on the eTenders web site (www.etenders.gov.ie) in order to be included on the...”

Additional information

(1) Interested parties must associate their organisation with this competition on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications and to upload tender responses. To do this you must do the following: Log-in to the eTenders portal; Locate the competition using the Advanced Search by searching under the Contracting Authority or Resource ID. Click on the hyperlink for the competition which will bring you to the CfT Workspace. In the Show CfT Menu for the competition click on the “Expression of Interest in the drop-down menu. Complete the Association with the CfT tab. This will then provide you with a link to Tender under the Show CfT Menu where you can prepare your submission.
(2) When finalising your submission please upload your final response as a zip file as individual documents will lose their titles if uploaded individually. Also ensure that you receive a message under the status header called Submitted, as the percentage tab does not imply you have successfully submitted your response.
(3) There is a maximum upload limit of 250mb per file / 500mb per submission.
(4) Suppliers should note the following when making their submission suppliers must ensure that they give themselves sufficient time to upload & submit all required documentation before the submission deadline. Suppliers should consider the fact that upload speeds vary and that the new eTenders system operates in a different manner to the previous platform operated by EU-Supply. The submit button will be disable automatically upon the expiration of the response deadline.
(5) If you experience difficulty when uploading documents, please contact the eTenders Support Desk for technical assistance. Email irish-eproc-helpdesk@eurodym.com or Telephone: +353(0)818 001459 (09:00 – 17:00 hours).
(6) Applications submitted by any other means (including but not limited to email or post or hand delivery) will not be accepted.
(7) All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties.
(8) All queries regarding this process must be submitted through the Irish Government Procurement Opportunities Portal www.etenders.gov.ie as a specific question. Responses will be circulated to those tenderers that have registered an interest in this notice on www.etenders.gov.ie. The details of the person making a query will not be disclosed when circulating the response
(9) The estimated value for the framework published is provided strictly for indicative purposes only as there is no guaranteed expenditure under the framework agreement.
(10) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers. Contract award will be subject to the approval of the competent authorities.
(11) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of the procurement documents with missing or incomplete information. Therefore, respondents are advised to ensure that they return completed documentation in order to avoid the risk of elimination from the competition.
(12) Where applicable, please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type, or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended.
(13) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time.

Type of contract: Services
Products/services: Advertising services 📦
Additional products/services: Advertising management services 📦
Advertising consultancy services 📦
Advertising campaign services 📦
Advertising and marketing services 📦
Country: Ireland 🇮🇪
Place of performance: South-West 🏙️
Duration: 4 (YEAR)
The time frame below is expressed in number of years.
Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
Maximum number: 5
Envisaged number of candidates: 5
Title
Lot Identification Number: LOT-0001
Scope of the procurement
Additional products/services: Advertising management services 📦
Advertising consultancy services 📦
Advertising campaign services 📦
Advertising and marketing services 📦

Procedure
Type of procedure
Negotiated procedure with prior call for competition ✅
Legal basis: Directive 2014/24/EU
Main features of the procedure:
“The Contracting Authority will evaluate those tenders against the award criteria and reserves the right to: (a) Move straight to a contract award decision,...”
Administrative information
Time limit for receipt of tenders or requests to participate: 2025-06-25 12:00:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Information about negotiation
The contracting authority reserves the right to award the contract on the basis of the initial tenders without conducting negotiations ✅
Information about reduction of the number of solutions or tenders during negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated ✅
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators ✅
Maximum number of participants: 1
Tendering terms
Tenderers may submit more than one tender
Languages in which tenders or requests to participate may be submitted: English 🗣️
Electronic invoicing: Allowed
Electronic payment will be used ✅

Contracting authority
Name and addresses
Name: safefood
National registration number: N/a
Postal address: 7 Eastgate Avenue, Little Island, Cork
Postal code: T45RX01
Postal town: Cork
Region: South-West 🏙️
Country: Ireland 🇮🇪
E-mail: research@safefoood.net 📧
Phone: 0818 404 567 📞
URL: https://www.safefood.net 🌏
Address of the buyer profile: https://www.safefood.net 🌏
Type of the contracting authority
Body governed by public law
Main activity
Health
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=5748563 🌏
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=5748563 🌏
There is a maximum number of candidates to be invited for the second stage of the procedure ✅
The criteria will be used to select the candidates to be invited for the second stage of the procedure ✅
Electronic submission: Required

Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin 🏙️
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie 📧
Phone: +353 1 8886000 📞
Service from which information about the review procedure may be obtained
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin 🏙️
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie 📧
Phone: +353 1 8886000 📞
Review procedure
Precise information on deadline(s) for review procedures:
“In accordance with the Standstill Period as per SI130 - Public Sector Remedies Legislation”
Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
Source: OJS 2025/S 100-336396 (2025-05-23)

Contract award notice (2026-04-15)
Object
Scope of the procurement
Estimated value excluding VAT: 2 500 000 EUR 💰
Total value of the procurement (excluding VAT): 1 EUR 💰
Maximum value of the framework agreements in this notice: 2 500 000 EUR 💰
Description
Estimated value excluding VAT: 2 500 000 EUR 💰
Place of performance: Dublin 🏙️
Award criteria
Cost criterion (name): Ultimate Cost
Cost criterion (weighting): 20
Quality criterion (name): Qualitative Criteria
Quality criterion (weighting): 80

Procedure
Weight type: Weight (percentage, exact)

Award of contract
A contract/lot is awarded ✅
Lot Identification Number: LOT-0001
Contract Number: 439391
Date of conclusion of the contract: 2026-04-01 📅
The contract is awarded within a framework agreement ✅
Information about tenders
Number of tenders received by electronic means: 4
Information on value of the contract/lot (excluding VAT)
Maximum value of the framework agreement: 2 500 000 EUR 💰
Total value of the contract/lot: 2 500 000 EUR 💰
Tender identifier: 000137483
Identifier of lot or group of lots: LOT-0001
Name and address of the contractor
Name: Javelin Group
National registration number: Unknown
Postal code: D07 T867
Postal town: The Warehouse, 10 Coke Lane, Smithfield, Dublin 7
Region: Dublin 🏙️
Country: Ireland 🇮🇪
E-mail: kyla@javelin.ie 📧
Size of the economic operator: Micro, small, or medium
Source: OJS 2026/S 075-262719 (2026-04-15)

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