Open Competition for Media Strategy, Planning and Buying 460
Maynooth University
The objective of this RFT is to appoint a media buying agency to support Maynooth Universityโs advertising strategy, with a strong focus on student recruitment. The appointed agency will be responsible for the planning, negotiation, and purchasing of advertising space across a range of channels including TV, radio, print, video on demand, digital audio (e.g. podcasts and streaming platforms), and out of home (OOH) advertising. Social media and Google advertising are covered by a separate tender process. Key requirements include the development of integrated media plans that deliver strong reach and engagement among domestic and international student audiences. Priority services include media planning and buying, market insight, campaign tracking and reporting, and budget optimisation. The successful agency will work closely with the universityโs in-house marketing team to understand our target personas and translate those personas into targeted ad buying campaigns that align with our brand, our recruitment objectives, and the broader goals of the University Strategic Plan 2023 to2028.
DeadlineThe time limit for receipt of tenders was 2026-01-09. The procurement was published on 2025-11-25.
Who? What?- โข Advertising services โบ Advertising consultancy services
- โข Advertising services โบ Advertising management services
- โข Consultative engineering and construction services โบ Telecommunication consultancy services
- โข Aฯฯฮนฮบฮฎ โบ ฮฯฯฮตฮนฮฟฯ ฮคฮฟฮผฮญฮฑฯ ฮฮธฮทฮฝฯฮฝ
- โข Eastern and Midland โบ Dublin
| Date | Document |
|---|---|
| 2025-11-25 | Contract notice |
Object
Scope of the procurement
Title: Open Competition for Media Strategy, Planning and Buying 460
Short description:
Products/services: Telecommunication consultancy services ๐ฆ
Estimated value excluding VAT: 900 000 EUR ๐ฐ
Description
Internal identifier:
0
Additional products/services:
Place of performance: Dublin ๐๏ธ
Duration: 5 years
Title
Lot Identification Number:
LOT-0001
Procedure
Type of procedure
Open procedure โ
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2026-01-09 12:00:00 ๐
Conditions for opening of tenders: 2026-01-09 12:30:00 ๐
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=7064109
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 4 months
Tendering terms
Tenderers may submit more than one tender
Opening date: 2026-01-09 12:30:00 ๐
Place: https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=7064109
Electronic invoicing: Required
Electronic ordering will be used โ
Electronic payment will be used โ
Deadline for requesting additional information: 2026-01-02 12:00:00 ๐
Contracting authority
Name and addresses
Name: Maynooth University
National registration number:
2163
Postal address: Maynooth University
Postal code: W23
Postal town: Maynooth
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: procurement@mu.ie ๐ง
Phone: +4747679 ๐
Address of the buyer profile: https://www.maynoothuniversity.ie/ ๐
Type of the contracting authority
Body governed by public law
Main activity
Education
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=7064109 ๐
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=7064109 ๐
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number:
The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Service from which information about the review procedure may be obtained
Same as: Review body
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2025/S 228-784839 (2025-11-25)
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