Open Competition for Media Strategy, Planning and Buying 460
Maynooth University
The objective of this RFT is to appoint a media buying agency to support Maynooth University’s advertising strategy, with a strong focus on student recruitment. The appointed agency will be responsible for the planning, negotiation, and purchasing of advertising space across a range of channels including TV, radio, print, video on demand, digital audio (e.g. podcasts and streaming platforms), and out of home (OOH) advertising. Social media and Google advertising are covered by a separate tender process. Key requirements include the development of integrated media plans that deliver strong reach and engagement among domestic and international student audiences. Priority services include media planning and buying, market insight, campaign tracking and reporting, and budget optimisation. The successful agency will work closely with the university’s in-house marketing team to understand our target personas and translate those personas into targeted ad buying campaigns that align with our brand, our recruitment objectives, and the broader goals of the University Strategic Plan 2023 to2028.
DeadlineThe time limit for receipt of tenders was 2026-01-09. The procurement was published on 2025-11-25.
Who? What?- • Advertising services › Advertising management services
- • Advertising services › Advertising consultancy services
- • Consultative engineering and construction services › Telecommunication consultancy services
- • Aττική › Βόρειος Τομέας Αθηνών
- • Eastern and Midland › Dublin
Procurement history
| Date | Document |
|---|---|
| 2025-11-25 | Contract notice |
Contract notice (2025-11-25)
Object
Scope of the procurement
Title: Open Competition for Media Strategy, Planning and Buying 460
Short description:
“The objective of this RFT is to appoint a media buying agency to support Maynooth University’s advertising strategy, with a strong focus on student...”
Show more
Type of contract: Services
Products/services: Telecommunication consultancy services 📦
Estimated value excluding VAT: 900 000 EUR 💰
Description
Internal identifier: 0
Estimated value excluding VAT: 900 000 EUR 💰
Description of the procurement:
“The objective of this RFT is to appoint a media buying agency to support Maynooth University’s advertising strategy, with a strong focus on student...”
Show more
Type of contract: Services
Products/services: Telecommunication consultancy services 📦
Additional products/services: Advertising and marketing services 📦
Advertising services 📦
Advertising consultancy services 📦
Advertising management services 📦
Country: Ireland 🇮🇪
Place of performance: Dublin 🏙️
Duration: 5 (YEAR)
The time frame below is expressed in number of years.
Title
Lot Identification Number: LOT-0001
Scope of the procurement
Additional products/services: Advertising and marketing services 📦
Advertising services 📦
Advertising consultancy services 📦
Advertising management services 📦
Procedure
Type of procedure
Open procedure ✅
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2026-01-09 12:00:00 📅
Conditions for opening of tenders: 2026-01-09 12:30:00 📅
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=7064109
Languages in which tenders or requests to participate may be submitted: English 🗣️
Minimum time frame during which the tenderer must maintain the tender: 4
Tendering terms
Tenderers may submit more than one tender
Opening date: 2026-01-09 12:30:00 📅
Place:
“https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=7064109”
Languages in which tenders or requests to participate may be submitted: English 🗣️
Electronic invoicing: Required
Electronic ordering will be used ✅
Electronic payment will be used ✅
Deadline for requesting additional information: 2026-01-02 12:00:00 📅
Contracting authority
Name and addresses
Name: Maynooth University
National registration number: 2163
Postal address: Maynooth University
Postal code: W23
Postal town: Maynooth
Region: Dublin 🏙️
Country: Ireland 🇮🇪
E-mail: procurement@mu.ie 📧
Phone: +4747679 📞
Address of the buyer profile: https://www.maynoothuniversity.ie/ 🌏
Type of the contracting authority
Body governed by public law
Main activity
Education
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=7064109 🌏
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=7064109 🌏
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin 🏙️
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie 📧
Phone: +353 1 8886000 📞
Service from which information about the review procedure may be obtained
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin 🏙️
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie 📧
Phone: +353 1 8886000 📞
Information about electronic workflows
Electronic invoicing will be accepted
Electronic ordering will be used
Electronic payment will be used
Source: OJS 2025/S 228-784839 (2025-11-25)
Object
Scope of the procurement
Title: Open Competition for Media Strategy, Planning and Buying 460
Short description:
“The objective of this RFT is to appoint a media buying agency to support Maynooth University’s advertising strategy, with a strong focus on student...”
Type of contract: Services
Products/services: Telecommunication consultancy services 📦
Estimated value excluding VAT: 900 000 EUR 💰
Description
Internal identifier: 0
Estimated value excluding VAT: 900 000 EUR 💰
Description of the procurement:
“The objective of this RFT is to appoint a media buying agency to support Maynooth University’s advertising strategy, with a strong focus on student...”
Type of contract: Services
Products/services: Telecommunication consultancy services 📦
Additional products/services: Advertising and marketing services 📦
Advertising services 📦
Advertising consultancy services 📦
Advertising management services 📦
Country: Ireland 🇮🇪
Place of performance: Dublin 🏙️
Duration: 5 (YEAR)
The time frame below is expressed in number of years.
Title
Lot Identification Number: LOT-0001
Scope of the procurement
Additional products/services: Advertising and marketing services 📦
Advertising services 📦
Advertising consultancy services 📦
Advertising management services 📦
Procedure
Type of procedure
Open procedure ✅
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2026-01-09 12:00:00 📅
Conditions for opening of tenders: 2026-01-09 12:30:00 📅
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=7064109
Languages in which tenders or requests to participate may be submitted: English 🗣️
Minimum time frame during which the tenderer must maintain the tender: 4
Tendering terms
Tenderers may submit more than one tender
Opening date: 2026-01-09 12:30:00 📅
Place:
“https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=7064109”
Languages in which tenders or requests to participate may be submitted: English 🗣️
Electronic invoicing: Required
Electronic ordering will be used ✅
Electronic payment will be used ✅
Deadline for requesting additional information: 2026-01-02 12:00:00 📅
Contracting authority
Name and addresses
Name: Maynooth University
National registration number: 2163
Postal address: Maynooth University
Postal code: W23
Postal town: Maynooth
Region: Dublin 🏙️
Country: Ireland 🇮🇪
E-mail: procurement@mu.ie 📧
Phone: +4747679 📞
Address of the buyer profile: https://www.maynoothuniversity.ie/ 🌏
Type of the contracting authority
Body governed by public law
Main activity
Education
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=7064109 🌏
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=7064109 🌏
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin 🏙️
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie 📧
Phone: +353 1 8886000 📞
Service from which information about the review procedure may be obtained
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin 🏙️
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie 📧
Phone: +353 1 8886000 📞
Information about electronic workflows
Electronic invoicing will be accepted
Electronic ordering will be used
Electronic payment will be used
Source: OJS 2025/S 228-784839 (2025-11-25)
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