Single Supplier Framework for the provision of Creative Services for TU Dublin

Technological University Dublin (TU Dublin)

The successful tenderer will be required to advise and assist TU Dublin to develop and support the roll out of campaigns to promote TU Dublin, its brand, faculties, disciplines and programmes, at undergraduate, post graduate including Full-time, Part-time and flexible opportunities. The overall aim will be to develop multi-channel creative and digital campaigns.

Deadline

The time limit for receipt of tenders was 2022-05-03. The procurement was published on 2022-03-31.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2022-03-31 Contract notice
2023-07-11 Contract award notice
Contract notice (2022-03-31)
Object
Scope of the procurement
Title: Miscellaneous business-related services
Reference number: NCTR2165
Short description:
The successful tenderer will be required to advise and assist TU Dublin to develop and support the roll out of campaigns to promote TU Dublin, its brand, faculties, disciplines and programmes, at undergraduate, post graduate including Full-time, Part-time and flexible opportunities. The overall aim will be to develop multi-channel creative and digital campaigns.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Miscellaneous business-related services 📦
Additional CPV: Market and economic research; polling and statistics 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Technological University Dublin (TU Dublin)
Postal address: Park House Grangegorman
Postal code: 191 North Circular R
Postal town: Dublin 7
Contact
Internet address: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/369 🌏
E-mail: eimear.brennan@tudublin.ie 📧
Phone: +353 12208196 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=210726&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=210726&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2022-03-31 📅
Submission deadline: 2022-05-03 📅
Publication date: 2022-04-05 📅
Identifiers
Notice number: 2022/S 067-177407
OJ-S issue: 67
Additional information
This competition, under the Restricted Procedure, relates to the following requirement Single Supplier Framework for the provision of Creative Services for TU Dublin

Object
Scope of the procurement
Estimated total value: 800 000 EUR 💰
Short description:
The successful tenderer will be required to advise and assist TU Dublin to develop and support the roll out of campaigns to promote TU Dublin, its brand, faculties, disciplines and programmes, at undergraduate, post graduate including Full-time, Part-time and flexible opportunities. The overall aim will be to develop multi-channel creative and digital campaigns. Requests will include:
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a. Provide integrated marketing communications solutions to achieve campaign objectives
b. Provide evidence based and creative recommendations to support TU Dublin objectives
c. Design, develop, copy write and produce content, concepts and materials across all channels
d. Pre test concepts and proposed marketing communications solutions where required
e. Review concepts and campaigns from national and international sources
f. The production of discipline-specific content for the TU Dublin CAO Hub
g. Promote awareness of the NFQ ladder i.e progression opportunities from level 6 to 8
h. Plan with relevant campaign stakeholders to ensure the TU Dublin strategy and objectives are consistently integrated through all creative products/outputs/templates
i. Provide oversight of campaigns as they progress and suggest necessary modifications to ensure delivery of maximum efficiency
j. Provide detailed evaluation reports of the effectiveness of the creative services and agency input to any campaign following its completion to include learning and recommendations for any future activity
k. Liaise with TU Dublin’s internal services, external stakeholders or 3rd party service providers and any nominated suppliers to ensure all campaign and solutions are fully integrated, offer effective resource allocation and value for money
l. Provide expertise in trends, new technologies, new platforms and key demographics
m. Produce high quality creative advertising and marketing communications campaigns for use in all appropriate media, including video
n. Identifying and isolating tactical moments that
Estimated value excluding VAT: 800 000 EUR 💰
Duration: 24 months
Description of renewals: Option to extend by additional 12 months on up to 2 such occassions
Additional information:
This competition, under the Restricted Procedure, relates to the following requirement Single Supplier Framework for the provision of Creative Services for TU Dublin

Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 14:00
Languages in which tenders or requests to participate may be submitted: English 🗣️

Contracting authority
Identity
National registration number: 3574697EH
Contact
Contact point: Eimear Brennan
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/369 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=210726&B=ETENDERS_SIMPLE 🌏

Complementary information
Review body
Name: The High Court
Postal address: Inns Quay
Postal town: Dublin 7
Country: Ireland 🇮🇪
Source: OJS 2022/S 067-177407 (2022-03-31)
Contract award notice (2023-07-11)
Object
Scope of the procurement
Total value of the procurement: 800 000 EUR 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2023-07-11 📅
Publication date: 2023-07-14 📅
Identifiers
Notice number: 2023/S 134-423451
Refers to notice: 2022/S 067-177407
OJ-S issue: 134

Procedure
Award criteria
Quality criterion (name): Creative Proposal
Quality criterion (weighting): 20%
Quality criterion (name): Quality & Mangement Systems
Quality criterion (weighting): 5%
Quality criterion (name): Brand Development
Quality criterion (weighting): 10%
Quality criterion (name): Tracking and Reviews of Creative Campaign
Account Management REquiremetns
Proposed Team
Lead time and Delivery Requiremetns
Price (weighting): 25%

Award of contract
Date of contract conclusion: 2023-07-11 📅
Name: BBDO Dublin
National registration number: 145570
Postal address: 17 Gilford Road
Postal town: Dublin 4
Postal code: Sandymount
Country: Ireland 🇮🇪
Phone: +353 12060600 📞
E-mail: susanmcentegart@bbdo.ie 📧
Internet address: http://www.bbdo.ie 🌏
Total value of the procurement: 800 000 EUR 💰
Information about tenders
Number of tenders received: 5
Source: OJS 2023/S 134-423451 (2023-07-11)
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