Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act 1994. It is a commercial semi-state body that is responsible for the administration, promotion and development of Horse Racing in Ireland. HRI subsidiaries include Irish Thoroughbred Marketing Ltd (ITM), Tote Ireland Ltd and HRI Racecourse Division, as well as a holding interest in Cork Racecourse.
The Contracting Authority reserves the right to use this framework for any other business venture or industry body in which it is involved.
Horse Racing Ireland and Subsidiaries (HRI) are seeking to appoint an advertising agency to provide strategic, creative and marketing communications services to support the achievement of HRI’s commercial goals along with the growth of the Horse Racing Ireland brand. Please refer to the attached ITT for detailed specification.
Deadline
The time limit for receipt of tenders was 2023-02-06.
The procurement was published on 2022-12-21.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title:
“SINGLE PARTY FRAMEWORK FOR THE PROVISION OF MARKETING COMMINICATIONS SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES
Marketing Communications”
Products/services: Marketing services📦
Short description:
“Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act...”
Short description
Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act 1994. It is a commercial semi-state body that is responsible for the administration, promotion and development of Horse Racing in Ireland. HRI subsidiaries include Irish Thoroughbred Marketing Ltd (ITM), Tote Ireland Ltd and HRI Racecourse Division, as well as a holding interest in Cork Racecourse.
The Contracting Authority reserves the right to use this framework for any other business venture or industry body in which it is involved.
Horse Racing Ireland and Subsidiaries (HRI) are seeking to appoint an advertising agency to provide strategic, creative and marketing communications services to support the achievement of HRI’s commercial goals along with the growth of the Horse Racing Ireland brand. Please refer to the attached ITT for detailed specification.
Show more
Estimated value excluding VAT: EUR 1 150 000 💰
Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act 1994. It is a commercial semi-state body that is responsible for the administration, promotion and development of Horse Racing in Ireland. HRI subsidiaries include Irish Thoroughbred Marketing Ltd (ITM), Tote Ireland Ltd and HRI Racecourse Division consisting of Leopardstown Racecourse, Fairyhouse Racecourse, Navan Racecourse, Tipperary Racecourse and Leopardstown Golf Centre, as well as a holding interest in Cork Racecourse. HRI Headquarters are located in Ballymany, Newbridge, Co Kildare.
Cork Racecourse Mallow and Curragh Racecourse Limited while not subsidiaries of Horse Racing Ireland, are closely affiliated with HRI. The Contracting Authority reserves the right to use this framework for any other business venture or industry body in which it is involved.
Horse Racing Ireland and Subsidiaries (HRI) are seeking to appoint an advertising agency to provide strategic, creative and marketing communications services to support the achievement of HRI’s commercial goals along with the growth of the Horse Racing Ireland brand. Please refer to the attached ITT for detailed specification.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 1 150 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 48
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal ✅ Description
Description of renewals:
“This framework agreement will have a maximum potential duration of four (4) years. In the first instance, it is anticipated that a contract of two (2)...”
Description of renewals
This framework agreement will have a maximum potential duration of four (4) years. In the first instance, it is anticipated that a contract of two (2) years’ duration with an option to extend on an annual basis up to a maximum of four (4) years will be entered into with the successful tenderer emerging from this competitive process.
Legal, economic, financial and technical information Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Procedure Type of procedure
Open procedure
Information about a framework agreement or a dynamic purchasing system
Framework agreement with a single operator
Administrative information
Time limit for receipt of tenders or requests to participate: 2023-02-06
12:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender must be valid until: 2024-02-06 📅
Conditions for opening of tenders: 2023-02-06
12:00 📅
Complementary information Information about recurrence
This is a recurrent procurement ✅
Estimated timing for further notices to be published: 4 years
Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
Additional information
“1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”
1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie)only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed(or not relayed) via third parties;
2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers;
4) Establishment of the framework will be subject to the approval of the competent authorities;
5) It will be a condition of establishment that candidates and all subcontractors are fully tax compliant as part of their application for participation in the competition;
6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time;
8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words ‘or equivalent’ will always be appended;
9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed submissions in order to avoid the risk of elimination from the competition.
Show more Review body
Name: The High Court
Postal address: Four Court, Inns Quay
Postal town: Dublin
Country: Ireland 🇮🇪
Phone: +353 18886000📞
E-mail: highcourtcentraloffice@courts.ie📧
URL: http://www.courts.ie🌏 Body responsible for mediation procedures
Name: Please consult your legal advisor
Postal town: ireland
Country: Ireland 🇮🇪 Review procedure
Precise information on deadline(s) for review procedures:
“Statutory Instrument No 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or...”
Precise information on deadline(s) for review procedures
Statutory Instrument No 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract (including the reviewable public contract) and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to the reviewable public contract.
Show more Service from which information about the review procedure may be obtained
Name: Please consult your legal advisor
Postal town: Ireland
Country: Ireland 🇮🇪
Source: OJS 2022/S 248-720493 (2022-12-21)
Additional information (2023-01-17)
Complementary information Original notice reference
Notice number in the OJ S: 2022/S 248-720493
Changes Text to be corrected in the original notice
Section number: IV.2.2
Place of text to be modified: Time Limit for receipt of tenders
Old value
Date: 2023-02-06 📅
Time: 12:00
New value
Date: 2023-02-07 📅
Time: 12:00
Source: OJS 2023/S 015-041036 (2023-01-17)
Contract award notice (2023-10-24) Object Scope of the procurement
Total value of the procurement (excluding VAT): EUR 2 000 000 💰
Award criteria
Quality criterion (name): Strategic Planning Creative Strategy i. Strategic Response Brief 1
Quality criterion (weighting): 20
Quality criterion (name): Strategic Planning Creative Strategy ii. Strategic Response Brief 2
Quality criterion (name): Strategic Planning Creative Strategy iii. Proposed Intra-Agency Ways of Working
Quality criterion (weighting): 5
Quality criterion (name): Strategic Planning Creative Strategy iv. iii. Innovation Value Add
Quality criterion (name): Team, Operations, Logistics and Sustainability
Quality criterion (name): Agency Reporting
Price (weighting): 25
Procedure Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2022/S 248-720493
Award of contract
1️⃣
Contract Number: 1
Title:
“SINGLE PARTY FRAMEWORK FOR THE PROVISION OF MARKETING COMMINICATIONS SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES”
Date of conclusion of the contract: 2023-05-01 📅
Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 8
Name and address of the contractor
Name: Folk Wunderman Thompson
National registration number: N/a
Postal address: 18-20 Northumberland Road
Postal town: Dublin
Postal code: Dublin 4
Country: Ireland 🇮🇪
Phone: +353 6651900📞
E-mail: louise.smith@folkwt.ie📧
Region: Éire/Ireland🏙️
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 2 000 000 💰
Source: OJS 2023/S 208-651699 (2023-10-24)