SINGLE PARTY FRAMEWORK FOR THE PROVISION OF MARKETING COMMINICATIONS SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES

Horse Racing Ireland (HRI)

Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act 1994. It is a commercial semi-state body that is responsible for the administration, promotion and development of Horse Racing in Ireland. HRI subsidiaries include Irish Thoroughbred Marketing Ltd (ITM), Tote Ireland Ltd and HRI Racecourse Division, as well as a holding interest in Cork Racecourse.
The Contracting Authority reserves the right to use this framework for any other business venture or industry body in which it is involved.
Horse Racing Ireland and Subsidiaries (HRI) are seeking to appoint an advertising agency to provide strategic, creative and marketing communications services to support the achievement of HRI’s commercial goals along with the growth of the Horse Racing Ireland brand. Please refer to the attached ITT for detailed specification.

Deadline

The time limit for receipt of tenders was 2023-02-06. The procurement was published on 2022-12-21.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2022-12-21 Contract notice
2023-01-17 Additional information
2023-10-24 Contract award notice
Contract notice (2022-12-21)
Object
Scope of the procurement
Title: Marketing services
Reference number: Marketing Communications
Short description:
Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act 1994. It is a commercial semi-state body that is responsible for the administration, promotion and development of Horse Racing in Ireland. HRI subsidiaries include Irish Thoroughbred Marketing Ltd (ITM), Tote Ireland Ltd and HRI Racecourse Division, as well as a holding interest in Cork Racecourse. The Contracting Authority reserves the right to use this framework for any other business venture or industry body in which it is involved. Horse Racing Ireland and Subsidiaries (HRI) are seeking to appoint an advertising agency to provide strategic, creative and marketing communications services to support the achievement of HRI’s commercial goals along with the growth of the Horse Racing Ireland brand. Please refer to the attached ITT for detailed specification.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Marketing services 📦
Additional CPV: Advertising and marketing services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Horse Racing Ireland (HRI)
Postal address: Ballymany
Postal code: The Curragh
Postal town: Co Kildare
Contact
Internet address: http://www.hri-ras.ie/ 🌏
E-mail: sbarthel@hri.ie 📧
Phone: +353 45455662 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=231249&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=231249&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2022-12-21 📅
Submission deadline: 2023-02-06 📅
Publication date: 2022-12-23 📅
Identifiers
Notice number: 2022/S 248-720493
OJ-S issue: 248
Additional information
1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie)only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed(or not relayed) via third parties; 2) This is the sole call for competition for this service; 3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers; 4) Establishment of the framework will be subject to the approval of the competent authorities; 5) It will be a condition of establishment that candidates and all subcontractors are fully tax compliant as part of their application for participation in the competition; 6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion; 7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time; 8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words ‘or equivalent’ will always be appended; 9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed submissions in order to avoid the risk of elimination from the competition.
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Object
Scope of the procurement
Short description:
Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act 1994. It is a commercial semi-state body that is responsible for the administration, promotion and development of Horse Racing in Ireland. HRI subsidiaries include Irish Thoroughbred Marketing Ltd (ITM), Tote Ireland Ltd and HRI Racecourse Division, as well as a holding interest in Cork Racecourse.
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The Contracting Authority reserves the right to use this framework for any other business venture or industry body in which it is involved.
Horse Racing Ireland and Subsidiaries (HRI) are seeking to appoint an advertising agency to provide strategic, creative and marketing communications services to support the achievement of HRI’s commercial goals along with the growth of the Horse Racing Ireland brand. Please refer to the attached ITT for detailed specification.
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Estimated total value: 1 150 000 EUR 💰
Short description:
Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act 1994. It is a commercial semi-state body that is responsible for the administration, promotion and development of Horse Racing in Ireland. HRI subsidiaries include Irish Thoroughbred Marketing Ltd (ITM), Tote Ireland Ltd and HRI Racecourse Division consisting of Leopardstown Racecourse, Fairyhouse Racecourse, Navan Racecourse, Tipperary Racecourse and Leopardstown Golf Centre, as well as a holding interest in Cork Racecourse. HRI Headquarters are located in Ballymany, Newbridge, Co Kildare.
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Cork Racecourse Mallow and Curragh Racecourse Limited while not subsidiaries of Horse Racing Ireland, are closely affiliated with HRI. The Contracting Authority reserves the right to use this framework for any other business venture or industry body in which it is involved.
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Estimated value excluding VAT: 1 150 000 EUR 💰
Duration: 48 months
Description of renewals:
This framework agreement will have a maximum potential duration of four (4) years. In the first instance, it is anticipated that a contract of two (2) years’ duration with an option to extend on an annual basis up to a maximum of four (4) years will be entered into with the successful tenderer emerging from this competitive process.
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Place of performance
Main site or place of performance: Ireland

Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 2024-02-06 📅
Tender opening date: 2023-02-06 📅
Tender opening time: 12:00

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Sarah Barthel
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/330 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=231249&B=ETENDERS_SIMPLE 🌏

Reference
Additional information
Estimated timing for further notices: 4 years
1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie)only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed(or not relayed) via third parties;
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2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers;
4) Establishment of the framework will be subject to the approval of the competent authorities;
5) It will be a condition of establishment that candidates and all subcontractors are fully tax compliant as part of their application for participation in the competition;
6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
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7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time;
8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words ‘or equivalent’ will always be appended;
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9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed submissions in order to avoid the risk of elimination from the competition.
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Complementary information
Review body
Name: The High Court
Postal address: Four Court, Inns Quay
Postal town: Dublin
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
E-mail: highcourtcentraloffice@courts.ie 📧
Internet address: http://www.courts.ie 🌏
Information about review deadlines:
Statutory Instrument No 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract (including the reviewable public contract) and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to the reviewable public contract.
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Body responsible for mediation procedures
Name: Please consult your legal advisor
Postal town: ireland
Service from which information about the review procedure may be obtained
Ireland
Source: OJS 2022/S 248-720493 (2022-12-21)
Additional information (2023-01-17)
Object
Notice metadata
Document type: Additional information
Common procurement vocabulary (CPV)
Code: Advertising management services 📦

Reference
Dates
Date dispatched: 2023-01-17 📅
Submission deadline: 2023-02-07 📅
Publication date: 2023-01-20 📅
Identifiers
Notice number: 2023/S 015-041036
Refers to notice: 2022/S 248-720493
OJ-S issue: 15
Source: OJS 2023/S 015-041036 (2023-01-17)
Contract award notice (2023-10-24)
Object
Scope of the procurement
Total value of the procurement: 2 000 000 EUR 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2023-10-24 📅
Publication date: 2023-10-27 📅
Identifiers
Notice number: 2023/S 208-651699
OJ-S issue: 208

Procedure
Award criteria
Quality criterion (name): Strategic Planning Creative Strategy i. Strategic Response Brief 1
Quality criterion (weighting): 20
Quality criterion (name): Strategic Planning Creative Strategy ii. Strategic Response Brief 2
Strategic Planning Creative Strategy iii. Proposed Intra-Agency Ways of Working
Quality criterion (weighting): 5
Quality criterion (name): Strategic Planning Creative Strategy iv. iii. Innovation Value Add
Team, Operations, Logistics and Sustainability
Agency Reporting
Price (weighting): 25

Award of contract
Date of contract conclusion: 2023-05-01 📅
Name: Folk Wunderman Thompson
National registration number: N/a
Postal address: 18-20 Northumberland Road
Postal town: Dublin
Postal code: Dublin 4
Country: Ireland 🇮🇪
Phone: +353 6651900 📞
E-mail: louise.smith@folkwt.ie 📧
Total value of the procurement: 2 000 000 EUR 💰
Information about tenders
Number of tenders received: 8
Source: OJS 2023/S 208-651699 (2023-10-24)
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