RTÉ Strategic Media Planning and Advertising Services
Raidio Teilifis Eireann ( RTÉ )
RTÉ are looking for suitably qualified agencies, with experience in our industry, to provide strategic media planning across all platforms, in support of our advertising objectives across brand, content, service and event marketing activities to strengthen, promote and grow our connection with audiences.
We understand that RTÉ needs a strong, unified brand, supported by a cohesive, intuitive and connected brand system, to retain our visibility and connection with our audience in today’s media landscape.
This competition calls for companies to tender for one or more lots, as follows:
The estimated cost is for the duration of the contract's and this is a retender of current activities.
The time limit for receipt of tenders was 2022-10-25. The procurement was published on 2022-09-23.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
Who? What?- • Advertising and marketing services › Marketing services
- • Business and management consultancy services › Marketing management consultancy services
Procurement history
| Date | Document |
|---|---|
| 2022-09-23 | Contract notice |
| 2023-11-06 | Contract award notice |
Contract notice (2022-09-23)
Object
Scope of the procurement
Title: Marketing services
Reference number: 22P021
Short description:
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Marketing services 📦
Additional CPV: Advertising and marketing services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️
Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Raidió Teilifís Éireann ( RTÉ )
Postal address: Donnybrook
Postal code: Co. Dublin
Postal town: Dublin
Contact
Internet address: http://www.rte.ie 🌏
E-mail: mark.carron@rte.ie 📧
Phone: +353 12083373 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=224203&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=224203&B=ETENDERS_SIMPLE 🌏
Reference
Dates
Date dispatched: 2022-09-23 📅
Submission deadline: 2022-10-25 📅
Publication date: 2022-09-28 📅
Identifiers
Notice number: 2022/S 187-529690
OJ-S issue: 187
Object
Scope of the procurement
Short description:
Estimated total value: 3 600 000 EUR 💰
Title of the lot: Strategic Media Planning and Buying
Lot number: 1
Short description:
Estimated value excluding VAT: 3 300 000 EUR 💰
Duration: 36 months
Description of renewals: As per ITT
Title of the lot: Digital Performance Optimisation
Lot number: 2
Short description:
Estimated value excluding VAT: 300 000 EUR 💰
Place of performance
Main site or place of performance: Donnybrook
Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 13:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender opening date: 2022-10-25 📅
Tender opening time: 13:00
Contracting authority
Identity
National registration number: 8T50578M
Contact
Contact point: Mark Carron
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/396 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=224203&B=ETENDERS_SIMPLE 🌏
Complementary information
Review body
Name: The Courts Service
Postal address: 15-24 Phoenix Street, Smithfield, Dublin
Postal town: Dublin
Country: Ireland 🇮🇪
Source: OJS 2022/S 187-529690 (2022-09-23)
Object
Scope of the procurement
Title: Marketing services
Reference number: 22P021
Short description:
RTÉ are looking for suitably qualified agencies, with experience in our industry, to provide strategic media planning across all platforms, in support of our advertising objectives across brand, content, service and event marketing activities to strengthen, promote and grow our connection with audiences.
We understand that RTÉ needs a strong, unified brand, supported by a cohesive, intuitive and connected brand system, to retain our visibility and connection with our audience in today’s media landscape.
This competition calls for companies to tender for one or more lots, as follows:
The estimated cost is for the duration of the contract's and this is a retender of current activities.
Show more
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Marketing services 📦
Additional CPV: Advertising and marketing services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️
Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Raidió Teilifís Éireann ( RTÉ )
Postal address: Donnybrook
Postal code: Co. Dublin
Postal town: Dublin
Contact
Internet address: http://www.rte.ie 🌏
E-mail: mark.carron@rte.ie 📧
Phone: +353 12083373 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=224203&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=224203&B=ETENDERS_SIMPLE 🌏
Reference
Dates
Date dispatched: 2022-09-23 📅
Submission deadline: 2022-10-25 📅
Publication date: 2022-09-28 📅
Identifiers
Notice number: 2022/S 187-529690
OJ-S issue: 187
Object
Scope of the procurement
Short description:
RTÉ are looking for suitably qualified agencies, with experience in our industry, to provide strategic media planning across all platforms, in support of our advertising objectives across brand, content, service and event marketing activities to strengthen, promote and grow our connection with audiences.
Show more
We understand that RTÉ needs a strong, unified brand, supported by a cohesive, intuitive and connected brand system, to retain our visibility and connection with our audience in today’s media landscape.
This competition calls for companies to tender for one or more lots, as follows:
The estimated cost is for the duration of the contract's and this is a retender of current activities.
Title of the lot: Strategic Media Planning and Buying
Lot number: 1
Short description:
Lot 1: Strategic Media Planning and Buying
RTÉ requires strategic media planning services across the entire RTÉ portfolio to support the Marketing Teams. The Lot 1 framework includes: media research and insights, strategic planning and buying across all channels, such as TV, Radio, Digital, Outdoor, DOOH & Paid Social to support the RTÉ Marketing Team to deliver masterbrand, service, content, event and TV Licence campaigns.
Show more
Duration: 36 months
Description of renewals: As per ITT
Title of the lot: Digital Performance Optimisation
Lot number: 2
Short description:
Lot 2: Digital Performance Optimisation
RTÉ requires specialist digital media planning services for “always-on” optimisation of its digital platforms and products portfolio (RTÉ Player, RTÉ.ie, RTÉ News App, RTÉ Radio Player, other) to engage and retain audiences. This lot will include Digital Strategy, incorporating activities such as app download and re-engagement campaigns, as well as paid placement (PPC), and other digital activations.
Show more
Place of performance
Main site or place of performance: Donnybrook
Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 13:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender opening date: 2022-10-25 📅
Tender opening time: 13:00
Contracting authority
Identity
National registration number: 8T50578M
Contact
Contact point: Mark Carron
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/396 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=224203&B=ETENDERS_SIMPLE 🌏
Complementary information
Review body
Name: The Courts Service
Postal address: 15-24 Phoenix Street, Smithfield, Dublin
Postal town: Dublin
Country: Ireland 🇮🇪
Source: OJS 2022/S 187-529690 (2022-09-23)
Contract award notice (2023-11-06)
Object
Scope of the procurement
Total value of the procurement: 16 094 EUR 💰
Notice metadata
Document type: Contract award notice
Procedure
Type of bid: Not applicable
Reference
Dates
Date dispatched: 2023-11-06 📅
Publication date: 2023-11-10 📅
Identifiers
Notice number: 2023/S 217-680827
Refers to notice: 2022/S 187-529690
OJ-S issue: 217
Procedure
Award criteria
Quality criterion (name): Qualitative Evaluation of the Sample Project Brief
Quality criterion (weighting): 26
Quality criterion (name): Account Management, Service Levels and Team Structure
Quality criterion (weighting): 20
Quality criterion (name): Strategic Planning and Analysis capability
Quality criterion (weighting): 15
Quality criterion (name): Value Added Dimensions and Innovation:
Quality criterion (weighting): 7
Quality criterion (name): Sustainability
Quality criterion (weighting): 2
Price (weighting): 30
Award of contract
Date of contract conclusion: 2023-11-03 📅
Name: Dentsu Ireland Ltd
National registration number: IE4749306M
Postal address: Two Haddington Buildings, Haddington Road
Postal town: Dublin 4
Postal code: Dublin
Country: Ireland 🇮🇪
Phone: +353 012712166 📞
E-mail: joe.webb@dentsu.com 📧
Internet address: http://www.carat.com 🌏
Information about tenders
Number of tenders received: 3
Source: OJS 2023/S 217-680827 (2023-11-06)
Object
Scope of the procurement
Total value of the procurement: 16 094 EUR 💰
Notice metadata
Document type: Contract award notice
Procedure
Type of bid: Not applicable
Reference
Dates
Date dispatched: 2023-11-06 📅
Publication date: 2023-11-10 📅
Identifiers
Notice number: 2023/S 217-680827
Refers to notice: 2022/S 187-529690
OJ-S issue: 217
Procedure
Award criteria
Quality criterion (name): Qualitative Evaluation of the Sample Project Brief
Quality criterion (weighting): 26
Quality criterion (name): Account Management, Service Levels and Team Structure
Quality criterion (weighting): 20
Quality criterion (name): Strategic Planning and Analysis capability
Quality criterion (weighting): 15
Quality criterion (name): Value Added Dimensions and Innovation:
Quality criterion (weighting): 7
Quality criterion (name): Sustainability
Quality criterion (weighting): 2
Price (weighting): 30
Award of contract
Date of contract conclusion: 2023-11-03 📅
Name: Dentsu Ireland Ltd
National registration number: IE4749306M
Postal address: Two Haddington Buildings, Haddington Road
Postal town: Dublin 4
Postal code: Dublin
Country: Ireland 🇮🇪
Phone: +353 012712166 📞
E-mail: joe.webb@dentsu.com 📧
Internet address: http://www.carat.com 🌏
Information about tenders
Number of tenders received: 3
Source: OJS 2023/S 217-680827 (2023-11-06)
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