RTÉ are looking for suitably qualified agencies, with experience in our industry, to provide strategic media planning across all platforms, in support of our advertising objectives across brand, content, service and event marketing activities to strengthen, promote and grow our connection with audiences.
We understand that RTÉ needs a strong, unified brand, supported by a cohesive, intuitive and connected brand system, to retain our visibility and connection with our audience in today’s media landscape.
This competition calls for companies to tender for one or more lots, as follows:
The estimated cost is for the duration of the contract's and this is a retender of current activities.
Deadline
The time limit for receipt of tenders was 2022-10-25.
The procurement was published on 2022-09-23.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title: RTÉ Strategic Media Planning and Advertising Services
22P021
Products/services: Marketing services📦
Short description:
“RTÉ are looking for suitably qualified agencies, with experience in our industry, to provide strategic media planning across all platforms, in support of...”
Short description
RTÉ are looking for suitably qualified agencies, with experience in our industry, to provide strategic media planning across all platforms, in support of our advertising objectives across brand, content, service and event marketing activities to strengthen, promote and grow our connection with audiences.
We understand that RTÉ needs a strong, unified brand, supported by a cohesive, intuitive and connected brand system, to retain our visibility and connection with our audience in today’s media landscape.
This competition calls for companies to tender for one or more lots, as follows:
The estimated cost is for the duration of the contract's and this is a retender of current activities.
Show more
Estimated value excluding VAT: EUR 3 600 000 💰
Information about lots
Tenders may be submitted for all lots
1️⃣ Scope of the procurement
Title: Strategic Media Planning and Buying
Title
Lot Identification Number: 1
Description
Additional products/services: Advertising and marketing services📦
Additional products/services: Marketing management consultancy services📦
Place of performance: Éire/Ireland🏙️
Main site or place of performance: Donnybrook
Description of the procurement:
“Lot 1: Strategic Media Planning and Buying
RTÉ requires strategic media planning services across the entire RTÉ portfolio to support the Marketing Teams....”
Description of the procurement
Lot 1: Strategic Media Planning and Buying
RTÉ requires strategic media planning services across the entire RTÉ portfolio to support the Marketing Teams. The Lot 1 framework includes: media research and insights, strategic planning and buying across all channels, such as TV, Radio, Digital, Outdoor, DOOH & Paid Social to support the RTÉ Marketing Team to deliver masterbrand, service, content, event and TV Licence campaigns.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 3 300 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 36
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal ✅ Description
Description of renewals: As per ITT
Information about variants
Variants will be accepted ✅
2️⃣ Scope of the procurement
Title: Digital Performance Optimisation
Title
Lot Identification Number: 2
Description
Description of the procurement:
“Lot 2: Digital Performance Optimisation
RTÉ requires specialist digital media planning services for “always-on” optimisation of its digital platforms and...”
Description of the procurement
Lot 2: Digital Performance Optimisation
RTÉ requires specialist digital media planning services for “always-on” optimisation of its digital platforms and products portfolio (RTÉ Player, RTÉ.ie, RTÉ News App, RTÉ Radio Player, other) to engage and retain audiences. This lot will include Digital Strategy, incorporating activities such as app download and re-engagement campaigns, as well as paid placement (PPC), and other digital activations.
Show more Scope of the procurement
Estimated total value excluding VAT: EUR 300 000 💰
Procedure Type of procedure
Open procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2022-10-25
13:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Conditions for opening of tenders: 2022-10-25
13:00 📅
Complementary information Review body
Name: The Courts Service
Postal address: 15-24 Phoenix Street, Smithfield, Dublin
Postal town: Dublin
Country: Ireland 🇮🇪
Source: OJS 2022/S 187-529690 (2022-09-23)
Contract award notice (2023-11-06) Object Scope of the procurement
Total value of the procurement (excluding VAT): EUR 16 094 💰
Information about lots
This contract is divided into lots ✅ Award criteria
Quality criterion (name): Qualitative Evaluation of the Sample Project Brief
Quality criterion (weighting): 26
Quality criterion (name): Account Management, Service Levels and Team Structure
Quality criterion (weighting): 20
Quality criterion (name): Strategic Planning and Analysis capability
Quality criterion (weighting): 15
Quality criterion (name): Value Added Dimensions and Innovation:
Quality criterion (weighting): 7
Quality criterion (name): Sustainability
Quality criterion (weighting): 2
Price (weighting): 30
Procedure Administrative information
Previous publication concerning this procedure: 2022/S 187-529690
Award of contract
1️⃣
Contract Number: 1
Lot Identification Number: 1
Title: Strategic Media Planning and Buying
Date of conclusion of the contract: 2023-11-03 📅
Information about tenders
Number of tenders received: 3
Number of tenders received by electronic means: 3
Name and address of the contractor
Name: Dentsu Ireland Ltd
National registration number: IE4749306M
Postal address: Two Haddington Buildings, Haddington Road
Postal town: Dublin 4
Postal code: Dublin
Country: Ireland 🇮🇪
Phone: +353 012712166📞
E-mail: joe.webb@dentsu.com📧
Fax: +353 012712112 📠
Region: Éire/Ireland🏙️
URL: http://www.carat.com🌏
The contractor is an SME ✅ Information on value of the contract/lot (excluding VAT)
Currency code: EUR 💰
Lowest offer: 16094.00
Highest offer: 16094.00
2️⃣
Contract Number: 4
Lot Identification Number: 2
Title: Digital Performance Optimisation
Information on value of the contract/lot (excluding VAT)
Currency code: EUR 💰
Lowest offer: 13213.00
Highest offer: 20625.00
Source: OJS 2023/S 217-680827 (2023-11-06)