Provision of Direct Marketing Services for Tourism Ireland in the United States

Tourism Ireland CLG

The New York, US Market Office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for the provision of direct marketing services in the United States. It is anticipated that work under the framework agreement will commence in January 2022. It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time. Direct Marketing (DM) and Communication Services may vary depending on the project. The services required from the successful supplier will be predominately digital in nature and underpinned with robust travel and tourism data, bespoke to the US market in order to execute and maintain a successful, long term recovery strategy post-Covid from one of Tourism Ireland’s most valuable markets. It is envisioned that the services required will be project or scheme specific depending on the priority and/or objective.

Deadline

The time limit for receipt of tenders was 2021-08-16. The procurement was published on 2021-07-15.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2021-07-15 Contract notice
2023-09-26 Contract award notice
Contract notice (2021-07-15)
Object
Scope of the procurement
Title: Direct marketing services
Reference number: US/EDM/2022
Short description:
The New York, US Market Office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for the provision of direct marketing services in the United States. It is anticipated that work under the framework agreement will commence in January 2022. It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time. Direct Marketing (DM) and Communication Services may vary depending on the project. The services required from the successful supplier will be predominately digital in nature and underpinned with robust travel and tourism data, bespoke to the US market in order to execute and maintain a successful, long term recovery strategy post-Covid from one of Tourism Ireland’s most valuable markets. It is envisioned that the services required will be project or scheme specific depending on the priority and/or objective.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Direct marketing services 📦
Place of performance
NUTS region: us 🏙️

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Tourism Ireland CLG
Postal address: 4th Floor — Bishop's Square, Redmond's Hill
Postal code: D02 TD99
Postal town: Dublin
Contact
Internet address: http://www.ireland.com 🌏
E-mail: tenderresponse@tourismireland.com 📧
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=193466&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=193466&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2021-07-15 📅
Submission deadline: 2021-08-16 📅
Publication date: 2021-07-20 📅
Identifiers
Notice number: 2021/S 138-367484
OJ-S issue: 138
Additional information
Please refer to the RFT documents available to download from www.etenders.gov.ie

Object
Scope of the procurement
Estimated total value: 1 200 000 USD 💰
Short description:
The New York, US Market Office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for the provision of direct marketing services in the United States. The contract period will be for two (2) years, with option to extend annually for up to an additional two (2) years subject to budget, annual performance review, and other factors. It is anticipated that work under the framework agreement will commence in January 2022. It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time. Direct Marketing (DM) and communication services may vary depending on the project. The services required from the successful supplier will be predominately digital in nature and underpinned with robust travel and tourism data, bespoke to the US market in order to execute and maintain a successful, long term recovery strategy post-Covid from one of Tourism Ireland’s most valuable markets. It is envisioned that the services required will be project or scheme specific depending on the priority and/or objective. Please refer to the RFT documents attached for downloading for full details of requirements.
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Estimated value excluding VAT: 1 200 000 USD 💰
Duration: 48 months
Description of renewals:
The contract Period will be for two (2) years, with option to extend annually for up to an additional two (2) years subject to budget, annual performance review, and other factors.
Additional information: Please refer to the RFT documents available to download from www.etenders.gov.ie
Place of performance
Main site or place of performance: United States.

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: As stated in the RFT documents available to download from www.etenders.gov.ie
Economic and financial standing: As stated in the RFT documents available to download from www.etenders.gov.ie
Minimum level(s) of standards:
Candidates must declare below they satisfy the financial and economic standing requirements set out below and they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in each case.
(i) turnover during any of the previous 3 financial years was at least: USD 750 000;
(ii) adequate Insurance Cover in place.
Note 1: in the case of the tenderer being a grouping, the condition at (i) above may be satisfied by the group members as a whole.
Contract execution
Contract performance conditions:
It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time.

Procedure
Legal basis: 32014L0024
Minimum number of candidates: 5
Objective criteria for choosing the limited number of candidates:
Pre-qualification
Evidence of operational base in the US and commitment to operate to US Eastern Standard Time
Completed ESPD supplied
Satisfaction of financial stability
Adequate Insurance Cover in place
Commitment to Timeframe
Passes Tourism Ireland's IT Security/GDPR compliance test
Suitability criteria
Experience in handling contracts of a similar size and nature: (50 %).
Relevant experience, qualifications and skills: (30 %).
Adequate resources to fulfil the requirements: (20 %).
Time of receipt of tenders: 15:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 12 months

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Hannah Hughes
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=193466&B=ETENDERS_SIMPLE 🌏

Reference
Additional information
1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties;
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2) Suppliers must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications and to respond electronically to the competition. There is a maximum upload limit of 2 GB per document on eTenders. Documents larger than this should be divided into smaller files prior to upload or zipped.
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3) Should you experience difficulty when uploading documents please contact the eTenders Support Desk for technical assistance. Email etenders@eu-supply.com or telephone: 353 (0) 212439277 (9.00-17.30 GMT);
4) All queries regarding this tender requirement or process must be submitted through the Irish Procurement Opportunities www.etenders.gov.ie as a specific question. Responses will be circulated to those tenderers that have registered an interest in this Notice on www.etenders.gov.ie The details of the person making the query will not be disclosed when circulating the response;
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5) This is the sole call for Requests to Participate for these services. This is the 1
6) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers, whether or not a final contract is awarded;
7) Contract award will be subject to the approval of the Board of Tourism Ireland;
8) It will be a condition of award that the successful tenderer is and remains tax compliant;
9) Tenderers must have an operational base operational base in the US and can operate to US Eastern Standard Time;
10) At its absolute discretion, the contracting authority may elect to terminate this procurement process or any contract awarded at any time;
11) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of the procurement documents with missing or incomplete information. Respondents are advised to ensure that they return fully completed tender documentation in order to avoid the risk of elimination from the competition at the application/evaluation stage;
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12) The contracting authority is subject to the provisions of the code of practice on Freedom of Information for North/South Implementation Bodies and Tourism Ireland, which is available on the contracting authority website;
13) To the extent that any personal data is processed in connection with the provision of the services or otherwise, the provisions set out in the contracting authority’s ICT and GDPR guidelines shall apply to such processing;
14) Award of this contract will be subject to selected candidate being qualified for the purposes of the Fair Employment and Treatment (Northern Ireland) Order 1998, if based in Northern Ireland;
15) The contract will be subject to Irish law;
16) The contracting authority reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process;
17) The contracting authority reminds suppliers that application to this competition and completion of tenders should in no way impede the need to comply with government advice/directives for isolation or any other requirements or containment measures in place to fight the spread of Covid-19.
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Complementary information
Review body
Name: The High Court
Postal address: The Four Courts
Postal town: Dublin
Country: Ireland 🇮🇪
Source: OJS 2021/S 138-367484 (2021-07-15)
Contract award notice (2023-09-26)
Object
Scope of the procurement
Short description:
The New York, US Market Office of Tourism Ireland launched a competitive tender process to appoint a Direct Marketing Agency to a single-party framework agreement for the provision of direct marketing services in the United States. CONTRACT AWARDED - COMPETITION CLOSED
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Total value of the procurement: 1 200 000 USD 💰
Notice metadata
Document type: Contract award notice
Regulation: European Union, with participation of GPA countries

Procedure
Type of bid: Not applicable

Contracting authority
Identity
Postal address: 4th Floor - Bishop's Square, Redmond's Hill

Reference
Dates
Date dispatched: 2023-09-26 📅
Publication date: 2023-09-29 📅
Identifiers
Notice number: 2023/S 188-585645
Refers to notice: 2021/S 138-367484
OJ-S issue: 188
Additional information
CONTRACT AWARDED - COMPETITION CLOSED

Object
Scope of the procurement
CONTRACT AWARDED - COMPETITION CLOSED
Place of performance
Main site or place of performance: United States

Procedure
Award criteria
Quality criterion (name): Creativity of approach
Quality criterion (weighting): 25%
Quality criterion (name): Understanding of the aims of tourism ireland and demostrated ability of proposed campaign to deliver on tourism ireland’s objectives
Quality criterion (weighting): 15%
Quality criterion (name): Project management and implementation ability
Quality criterion (weighting): 10%
Cost criterion (name): Ultimate Cost
Cost criterion (weighting): 50%

Award of contract
Date of contract conclusion: 2022-01-01 📅
Name: MMGY Global
National registration number: MMGY Global
Postal address: 7903 W. 80th St. Suite 400,
Postal town: Overland Park
Postal code: KS 66204
Country: United States 🇺🇸
Internet address: www.mmgyglobal.com 🌏
Total value of the procurement: 1 200 000 USD 💰
Information about tenders
Number of tenders received: 1

Contracting authority
Contact
Contact point: Procurement Officer
Source: OJS 2023/S 188-585645 (2023-09-26)
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