The New York, US Market Office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for the provision of direct marketing services in the United States. It is anticipated that work under the framework agreement will commence in January 2022. It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time. Direct Marketing (DM) and Communication Services may vary depending on the project. The services required from the successful supplier will be predominately digital in nature and underpinned with robust travel and tourism data, bespoke to the US market in order to execute and maintain a successful, long term recovery strategy post-Covid from one of Tourism Ireland’s most valuable markets. It is envisioned that the services required will be project or scheme specific depending on the priority and/or objective.
Deadline
The time limit for receipt of tenders was 2021-08-16.
The procurement was published on 2021-07-15.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Contract notice (2021-07-15) Object Scope of the procurement
Title: Direct marketing services
Reference number: US/EDM/2022
Short description:
“The New York, US Market Office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for the provision of...”
Short description
The New York, US Market Office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for the provision of direct marketing services in the United States. It is anticipated that work under the framework agreement will commence in January 2022. It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time. Direct Marketing (DM) and Communication Services may vary depending on the project. The services required from the successful supplier will be predominately digital in nature and underpinned with robust travel and tourism data, bespoke to the US market in order to execute and maintain a successful, long term recovery strategy post-Covid from one of Tourism Ireland’s most valuable markets. It is envisioned that the services required will be project or scheme specific depending on the priority and/or objective.
Show more Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Direct marketing services📦 Place of performance
NUTS region: us 🏙️
Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
“Please refer to the RFT documents available to download from www.etenders.gov.ie”
Source: OJS 2021/S 138-367484 (2021-07-15)
Contract award notice (2023-09-26) Object Scope of the procurement
Short description:
“The New York, US Market Office of Tourism Ireland launched a competitive tender process to appoint a Direct Marketing Agency to a single-party framework...”
Short description
The New York, US Market Office of Tourism Ireland launched a competitive tender process to appoint a Direct Marketing Agency to a single-party framework agreement for the provision of direct marketing services in the United States. CONTRACT AWARDED - COMPETITION CLOSED
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Total value of the procurement: 1 200 000 USD 💰
Notice metadata
Document type: Contract award notice
Regulation: European Union, with participation of GPA countries
Procedure
Type of bid: Not applicable
Contracting authority Identity
Postal address: 4th Floor - Bishop's Square, Redmond's Hill
Reference Dates
Date dispatched: 2023-09-26 📅
Publication date: 2023-09-29 📅
Identifiers
Notice number: 2023/S 188-585645
Refers to notice: 2021/S 138-367484
OJ-S issue: 188
Additional information