Provision of Direct Marketing Services for Tourism Ireland in the United States

Tourism Ireland CLG

The New York, US Market Office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for the provision of direct marketing services in the United States. It is anticipated that work under the framework agreement will commence in January 2022. It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time. Direct Marketing (DM) and Communication Services may vary depending on the project. The services required from the successful supplier will be predominately digital in nature and underpinned with robust travel and tourism data, bespoke to the US market in order to execute and maintain a successful, long term recovery strategy post-Covid from one of Tourism Ireland’s most valuable markets. It is envisioned that the services required will be project or scheme specific depending on the priority and/or objective.

Deadline
The time limit for receipt of tenders was 2021-08-16. The procurement was published on 2021-07-15.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2021-07-15 Contract notice
2023-09-26 Contract award notice
Contract notice (2021-07-15)
Contracting authority
Name and addresses
Name: Tourism Ireland CLG
National registration number: N/a
Postal address: 4th Floor — Bishop's Square, Redmond's Hill
Postal town: Dublin
Postal code: D02 TD99
Country: Ireland 🇮🇪
Contact person: Hannah Hughes
E-mail: tenderresponse@tourismireland.com 📧
Region: Éire/Ireland 🏙️
URL: http://www.ireland.com 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197 🌏
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=193466&B=ETENDERS_SIMPLE 🌏
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=193466&B=ETENDERS_SIMPLE 🌏

Object
Scope of the procurement
Title:
“Provision of Direct Marketing Services for Tourism Ireland in the United States US/EDM/2022”
Products/services: Direct marketing services 📦
Short description:
“The New York, US Market Office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for the provision of...”    Show more
Estimated value excluding VAT: USD 1 200 000 💰

1️⃣
Place of performance: us 🏙️
Main site or place of performance: United States.
Description of the procurement:
“The New York, US Market Office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for the provision of...”    Show more
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: USD 1 200 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 48
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal
Description
Description of renewals:
“The contract Period will be for two (2) years, with option to extend annually for up to an additional two (2) years subject to budget, annual performance...”    Show more
Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates:
“Pre-qualification Evidence of operational base in the US and commitment to operate to US Eastern Standard Time Completed ESPD supplied Satisfaction of...”    Show more
Description
Additional information:
“Please refer to the RFT documents available to download from www.etenders.gov.ie”

Legal, economic, financial and technical information
Conditions for participation
List and brief description of conditions: As stated in the RFT documents available to download from www.etenders.gov.ie
Economic and financial standing
List and brief description of selection criteria: As stated in the RFT documents available to download from www.etenders.gov.ie
Conditions for participation

“Candidates must declare below they satisfy the financial and economic standing requirements set out below and they are able, upon request and without delay,...”    Show more
Technical and professional ability
Selection criteria as stated in the procurement documents
Conditions related to the contract
Contract performance conditions:
“It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time.”
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Procedure
Type of procedure
Restricted procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2021-08-16 15:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12

Complementary information
Additional information

“1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”    Show more
Review body
Name: The High Court
Postal address: The Four Courts
Postal town: Dublin
Country: Ireland 🇮🇪
Source: OJS 2021/S 138-367484 (2021-07-15)
Contract award notice (2023-09-26)
Contracting authority
Name and addresses
Postal address: 4th Floor - Bishop's Square, Redmond's Hill
Contact person: Procurement Officer

Object
Scope of the procurement
Short description:
“The New York, US Market Office of Tourism Ireland launched a competitive tender process to appoint a Direct Marketing Agency to a single-party framework...”    Show more
Total value of the procurement (excluding VAT): USD 1 200 000 💰
Description
Main site or place of performance: United States
Description of the procurement:
“The New York, US Market Office of Tourism Ireland launched a competitive tender process to appoint a Direct Marketing Agency to a single-party framework...”    Show more
Award criteria
Quality criterion (name): Creativity of approach
Quality criterion (weighting): 25%
Quality criterion (name):
“UNDERSTANDING OF THE AIMS OF TOURISM IRELAND AND DEMOSTRATED ABILITY OF PROPOSED CAMPAIGN TO DELIVER ON TOURISM IRELAND’S OBJECTIVES”
Quality criterion (weighting): 15%
Quality criterion (name): Project management and implementation ability
Quality criterion (weighting): 10%
Cost criterion (name): Ultimate Cost
Cost criterion (weighting): 50%
Description
Additional information: Contract awarded - competition closed

Procedure
Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2021/S 138-367484

Award of contract

1️⃣
Contract Number: 1
Title: Provision of Direct Marketing Services for Tourism Ireland in the United States
Date of conclusion of the contract: 2022-01-01 📅
Information about tenders
Number of tenders received: 1
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 1
Name and address of the contractor
Name: MMGY Global
National registration number: MMGY Global
Postal address: 7903 W. 80th St. Suite 400,
Postal town: Overland Park
Postal code: KS 66204
Country: United States 🇺🇸
Region: us 🏙️
URL: www.mmgyglobal.com 🌏
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: USD 1 200 000 💰
Source: OJS 2023/S 188-585645 (2023-09-26)