This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate and Under Graduate at UL Brand Level and International Brand Awareness. The requirement for each area is two-fold;
• strategy and campaign planning to include content creation as required such as blogs, e-book creation, digital adverts, emails, google advertising, social and web native graphics, short video, animated gifs, social media features panels and advertising (including any editing that may be required to make in-house content searchable via google, etc.).
• Media Spend on PPC, Google AdWords, Google search advertising, remarketing and All Paid Social activity.
Experience in client CRM management tools is required including e.g. Hubspot, Radius, Tribal products. Drupal, pubble and various other chat systems are also used by UL.
Deadline
The time limit for receipt of tenders was 2021-06-18.
The procurement was published on 2021-05-19.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title:
“PMP1537D — UL — Competitive Dialogue Procedure for Digital and Content Marketing Services
RFT 190794”
Products/services: Marketing services📦
Short description:
“This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate and Under Graduate at UL Brand Level and International...”
Short description
This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate and Under Graduate at UL Brand Level and International Brand Awareness. The requirement for each area is two-fold;
• strategy and campaign planning to include content creation as required such as blogs, e-book creation, digital adverts, emails, google advertising, social and web native graphics, short video, animated gifs, social media features panels and advertising (including any editing that may be required to make in-house content searchable via google, etc.).
• Media Spend on PPC, Google AdWords, Google search advertising, remarketing and All Paid Social activity.
Experience in client CRM management tools is required including e.g. Hubspot, Radius, Tribal products. Drupal, pubble and various other chat systems are also used by UL.
This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate and Under Graduate at UL Brand Level and International Brand Awareness. The requirement for each area is two-fold;
• strategy and campaign planning to include content creation as required such as blogs, e-book creation, digital adverts, emails, google advertising, social and web native graphics, short video, animated gifs, social media features panels and advertising (including any editing that may be required to make in-house content searchable via google, etc.).
• Media Spend on PPC, Google AdWords, Google search advertising, remarketing and All Paid Social activity.
Experience in client CRM management tools is required including e.g. Hubspot, Radius, Tribal products. Drupal, pubble and various other chat systems are also used by UL.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 12
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal ✅ Description
Description of renewals:
“The contracting authority reserves the right, at its discretion, to extend the Term for a period or periods of up to one (1) year with a maximum of three...”
Description of renewals
The contracting authority reserves the right, at its discretion, to extend the Term for a period or periods of up to one (1) year with a maximum of three (3) such extension on the same terms and conditions, subject to the Contracting Authority’s obligations at law. The Term will not exceed four (4) years in aggregate.
Legal, economic, financial and technical information Conditions for participation
List and brief description of conditions: Please see RFT document for further details.
Economic and financial standing
List and brief description of selection criteria: Please see RFT document for further details.
Conditions for participation
Please see RFT document for further details.
Technical and professional ability
List and brief description of selection criteria: Please see RFT document for further details.
Conditions for participation
Conditions for participation (technical and professional ability): Please see RFT document for further details.
Conditions related to the contract
Contract performance conditions: Please see RFT document for further details.
Procedure Type of procedure
Competitive dialogue
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators
Description
Envisaged maximum number of participants to the framework agreement: 10
Information about reduction of the number of solutions or tenders during negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
Administrative information
Time limit for receipt of tenders or requests to participate: 2021-06-18
14:00 📅
Estimated date of dispatch of invitations to tender or to participate to selected candidates: 2021-08-09 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12
Complementary information Review body
Name: Office of the High Court
Postal address: Four Courts Ground Floor, Inns Quay
Postal town: Dublin
Postal code: 7
Country: Ireland 🇮🇪
Phone: +353 18886000📞
E-mail: highcourtcentraloffice@courts.ie📧
Source: OJS 2021/S 098-257052 (2021-05-19)
Additional information (2021-07-16) Object Scope of the procurement
Title:
“PMP1537D - UL — Competitive Dialogue Procedure for Digital and Content Marketing Services
RFT 190794”
Short description:
“This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate and Under Graduate at UL Brand Level and International...”
Short description
This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate and Under Graduate at UL Brand Level and International Brand Awareness. The requirement for each area is two-fold:
• strategy and campaign planning to include content creation as required such as blogs, e-book creation, digital adverts, emails, google advertising, social and web native graphics, short video, animated gifs, social media features panels and advertising (including any editing that may be required to make inhouse content searchable via google etc.);
• Media Spend on PPC, Google AdWords, Google search advertising, remarketing and ALL Paid Social activity.
Experience in client CRM management tools is required including e.g. Hubspot, Radius, Tribal products. Drupal, Pubble and various other chat systems are also used by UL.
Complementary information Original notice reference
Notice number in the OJ S: 2021/S 098-257052
Changes Text to be corrected in the original notice
Section number: IV.2.3)
Place of text to be modified:
“Estimated date of dispatch of invitations to tender or to participate to selected candidates” Old value
Date: 2021-08-09 📅
Time: 14:00
New value
Date: 2021-09-06 📅
Time: 14:00
Source: OJS 2021/S 139-370896 (2021-07-16)
Contract award notice (2022-03-16) Contracting authority Name and addresses
Postal code: Co.Limerick
Object Scope of the procurement
Title:
“PMP1537D - UL - Competitive Dialogue Procedure for Digital & Content Marketing Services
RFT 190794”
Short description:
“This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate & Under Graduate at UL Brand Level and International Brand...”
Short description
This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate & Under Graduate at UL Brand Level and International Brand Awareness. The requirement for each area is two-fold;
• strategy and campaign planning to include content creation as required such as blogs, e-book creation, digital adverts, emails, google advertising, social and web native graphics, short video, animated gifs, social media features panels and advertising (including any editing that may be required to make inhouse content searchable via google etc.).
• MEDIA SPEND on PPC, Google AdWords, Google search advertising, remarketing and ALL Paid Social activity.
Experience in client CRM management tools is required including e.g. Hubspot, Radius, Tribal products. Drupal, pubble and various other chat systems are also used by UL.
Show more
Total value of the procurement (excluding VAT): EUR 2 500 000 💰
Description
Main site or place of performance: University of Limerick
Description of the procurement:
“This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate & Under Graduate at UL Brand Level and International Brand...”
Description of the procurement
This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate & Under Graduate at UL Brand Level and International Brand Awareness. The requirement for each area is two-fold;
• strategy and campaign planning to include content creation as required such as blogs, e-book creation, digital adverts, emails, google advertising, social and web native graphics, short video, animated gifs, social media features panels and advertising (including any editing that may be required to make inhouse content searchable via google etc.).
• MEDIA SPEND on PPC, Google AdWords, Google search advertising, remarketing and ALL Paid Social activity.
Experience in client CRM management tools is required including e.g. Hubspot, Radius, Tribal products. Drupal, pubble and various other chat systems are also used by UL.
Show more Award criteria
Quality criterion (name): Creative Process/ideas / positioning / Brand development
Quality criterion (weighting): 15%
Quality criterion (name): Service
Quality criterion (name): Reporting
Quality criterion (name): Staffing – Manpower and Organisation
Quality criterion (weighting): 10%
Quality criterion (name): International Experience
Quality criterion (name): EU Cookie Directive Challenges
Quality criterion (weighting): 5%
Quality criterion (name): CRM- lead generation & conversion capability
Price (weighting): 30%
Procedure Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2021/S 098-257052
Award of contract
1️⃣
Contract Number: 1
Title:
“PMP1537D - UL - Competitive Dialogue Procedure for Digital & Content Marketing Services”
Date of conclusion of the contract: 2022-01-19 📅
Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 2
Name and address of the contractor
Name: Connelly Partners LLC
Postal town: Dublin
Country: Ireland 🇮🇪
Region: Éire/Ireland🏙️
The contractor is an SME ✅ Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 2 500 000 💰
Total value of the contract/lot: EUR 2 500 000 💰
2️⃣
Contract Number: 2
Name and address of the contractor
Name: TFS Media t/a 256
Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 2 500 000 💰
Total value of the contract/lot: EUR 2 500 000 💰
Source: OJS 2022/S 056-147367 (2022-03-16)