Advertising and Creative Services
Safefood
Safefood proposes to to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions, and in terms of agreed brand values and across multiple communications channels. It also requires an understanding of target audiences and their behaviours and motivations.
It is envisaged that three advertising agencies will be appointed to the framework and will closely support the development of the brand and the delivery of its communication objectives.
The time limit for receipt of tenders was 2021-02-05. The procurement was published on 2021-01-05.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
Who?- • Safefood
- • Advertising services › Advertising campaign services
- • Advertising services › Advertising consultancy services
- • Advertising services › Advertising management services
- • Advertising, propaganda and information film and video-tape production › Advertising film production
- • Éire/Ireland › Ireland
Procurement history
| Date | Document |
|---|---|
| 2021-01-05 | Contract notice |
| 2023-01-26 | Contract award notice |
Contract notice (2021-01-05)
Object
Scope of the procurement
Title: Advertising campaign services
Reference number: 182568
Short description:
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Advertising campaign services 📦
Additional CPV: Advertising and marketing services 📦
Place of performance
NUTS region: Ireland 🏙️
Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: National or federal Agency/Office
Awarding authority name: Safefood
Postal address: 7, Eastgate Ave., Eastgate Business Park, Little Island
Postal town: Cork
Contact
Internet address: http://www.safefood.eu 🌏
E-mail: claire@empirica.ie 📧
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=180675&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=180675&B=ETENDERS_SIMPLE 🌏
Reference
Dates
Date dispatched: 2021-01-05 📅
Submission deadline: 2021-02-05 📅
Publication date: 2021-01-08 📅
Identifiers
Notice number: 2021/S 005-006294
OJ-S issue: 5
Object
Scope of the procurement
Short description:
Estimated total value: 2 000 000 EUR 💰
Estimated value excluding VAT: 2 000 000 EUR 💰
Duration: 24 months
Description of renewals: 2 x 12-month renewals.
Place of performance
Main site or place of performance: Dublin.
Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: See PQQ document.
Procedure
Legal basis: 32014L0024
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates: As detailed in the PQQ document.
Number of participants to be contemplated: 3
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Irish 🗣️
Tender validity period: 12 months
Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Claire Cluskey
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/580 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=180675&B=ETENDERS_SIMPLE 🌏
Complementary information
Review body
Name: Central Office of the High Court
Postal address: Four Courts
Postal town: Dublin 7
Country: Ireland 🇮🇪
Source: OJS 2021/S 005-006294 (2021-01-05)
Object
Scope of the procurement
Title: Advertising campaign services
Reference number: 182568
Short description:
Safefood proposes to to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions, and in terms of agreed brand values and across multiple communications channels. It also requires an understanding of target audiences and their behaviours and motivations.
It is envisaged that three advertising agencies will be appointed to the framework and will closely support the development of the brand and the delivery of its communication objectives.
Show more
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Advertising campaign services 📦
Additional CPV: Advertising and marketing services 📦
Place of performance
NUTS region: Ireland 🏙️
Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: National or federal Agency/Office
Awarding authority name: Safefood
Postal address: 7, Eastgate Ave., Eastgate Business Park, Little Island
Postal town: Cork
Contact
Internet address: http://www.safefood.eu 🌏
E-mail: claire@empirica.ie 📧
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=180675&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=180675&B=ETENDERS_SIMPLE 🌏
Reference
Dates
Date dispatched: 2021-01-05 📅
Submission deadline: 2021-02-05 📅
Publication date: 2021-01-08 📅
Identifiers
Notice number: 2021/S 005-006294
OJ-S issue: 5
Object
Scope of the procurement
Short description:
Safefood proposes to to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions, and in terms of agreed brand values and across multiple communications channels. It also requires an understanding of target audiences and their behaviours and motivations.
Show more
It is envisaged that three advertising agencies will be appointed to the framework and will closely support the development of the brand and the delivery of its communication objectives.
Estimated value excluding VAT: 2 000 000 EUR 💰
Duration: 24 months
Description of renewals: 2 x 12-month renewals.
Place of performance
Main site or place of performance: Dublin.
Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: See PQQ document.
Procedure
Legal basis: 32014L0024
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates: As detailed in the PQQ document.
Number of participants to be contemplated: 3
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Irish 🗣️
Tender validity period: 12 months
Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Claire Cluskey
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/580 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=180675&B=ETENDERS_SIMPLE 🌏
Complementary information
Review body
Name: Central Office of the High Court
Postal address: Four Courts
Postal town: Dublin 7
Country: Ireland 🇮🇪
Source: OJS 2021/S 005-006294 (2021-01-05)
Contract award notice (2023-01-26)
Object
Scope of the procurement
Short description:
Total value of the procurement: 2 000 000 EUR 💰
Notice metadata
Document type: Contract award notice
Procedure
Type of bid: Not applicable
Contracting authority
Identity
Postal address: 7, Eastgate Ave., Eastgate Business Park,
Postal code: Little Island
Reference
Dates
Date dispatched: 2023-01-26 📅
Publication date: 2023-01-31 📅
Identifiers
Notice number: 2023/S 022-063160
Refers to notice: 2021/S 005-006294
OJ-S issue: 22
Object
Scope of the procurement
Short description:
Place of performance
Main site or place of performance: Dublin
Procedure
Award criteria
Quality criterion (name): Understands project needs
Quality criterion (weighting): 15%
Quality criterion (name): Methodology
Quality criterion (weighting): 10%
Quality criterion (name): Concept and creativity
Quality criterion (weighting): 25%
Quality criterion (name): Quality and Balance of Resources
Price (weighting): 20%
Award of contract
Date of contract conclusion: 2021-06-01 📅
Name: Folk Wunderman Thompson
Postal town: Dublin
Country: Ireland 🇮🇪
Total value of the procurement: 2 000 000 EUR 💰
Information about tenders
Number of tenders received: 3
Complementary information
Review body
Postal town: Dublin
Postal code: 07
Source: OJS 2023/S 022-063160 (2023-01-26)
Object
Scope of the procurement
Short description:
Safefood proposes to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions , and in terms of agreed brand values and across multiple communications channels It also requires an understanding of target audiences and their behaviours and motivations.
It is envisaged that three advertising agencies will be appointed to the framework and will closely support the development of the brand and the delivery of its communication objectives.
Show more
Notice metadata
Document type: Contract award notice
Procedure
Type of bid: Not applicable
Contracting authority
Identity
Postal address: 7, Eastgate Ave., Eastgate Business Park,
Postal code: Little Island
Reference
Dates
Date dispatched: 2023-01-26 📅
Publication date: 2023-01-31 📅
Identifiers
Notice number: 2023/S 022-063160
Refers to notice: 2021/S 005-006294
OJ-S issue: 22
Object
Scope of the procurement
Short description:
Safefood proposes to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions , and in terms of agreed brand values and across multiple communications channels It also requires an understanding of target audiences and their behaviours and motivations.
Show more
Safefood proposes to to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions, and in terms of agreed brand values and across multiple communications channels It also requires an understanding of target audiences and their behaviours and motivations.
Show more
Main site or place of performance: Dublin
Procedure
Award criteria
Quality criterion (name): Understands project needs
Quality criterion (weighting): 15%
Quality criterion (name): Methodology
Quality criterion (weighting): 10%
Quality criterion (name): Concept and creativity
Quality criterion (weighting): 25%
Quality criterion (name): Quality and Balance of Resources
Price (weighting): 20%
Award of contract
Date of contract conclusion: 2021-06-01 📅
Name: Folk Wunderman Thompson
Postal town: Dublin
Country: Ireland 🇮🇪
Total value of the procurement: 2 000 000 EUR 💰
Information about tenders
Number of tenders received: 3
Complementary information
Review body
Postal town: Dublin
Postal code: 07
Source: OJS 2023/S 022-063160 (2023-01-26)
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