Safefood proposes to to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions, and in terms of agreed brand values and across multiple communications channels. It also requires an understanding of target audiences and their behaviours and motivations.
It is envisaged that three advertising agencies will be appointed to the framework and will closely support the development of the brand and the delivery of its communication objectives.
Deadline
The time limit for receipt of tenders was 2021-02-05.
The procurement was published on 2021-01-05.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title: Advertising and Creative Services
182568
Products/services: Advertising campaign services📦
Short description:
“Safefood proposes to to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will...”
Short description
Safefood proposes to to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions, and in terms of agreed brand values and across multiple communications channels. It also requires an understanding of target audiences and their behaviours and motivations.
It is envisaged that three advertising agencies will be appointed to the framework and will closely support the development of the brand and the delivery of its communication objectives.
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Estimated value excluding VAT: EUR 2 000 000 💰
Safefood proposes to to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions, and in terms of agreed brand values and across multiple communications channels. It also requires an understanding of target audiences and their behaviours and motivations.
It is envisaged that three advertising agencies will be appointed to the framework and will closely support the development of the brand and the delivery of its communication objectives.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 2 000 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 24
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal ✅ Description
Description of renewals: 2 x 12-month renewals.
Information about the limits on the number of candidates to be invited
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates: As detailed in the PQQ document.
Legal, economic, financial and technical information Conditions for participation
List and brief description of conditions: See PQQ document.
Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Procedure Type of procedure
Restricted procedure
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators
Description
Envisaged maximum number of participants to the framework agreement: 3
Administrative information
Time limit for receipt of tenders or requests to participate: 2021-02-05
12:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Languages in which tenders or requests to participate may be submitted: Irish 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12
Complementary information Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
Review body
Name: Central Office of the High Court
Postal address: Four Courts
Postal town: Dublin 7
Country: Ireland 🇮🇪
Source: OJS 2021/S 005-006294 (2021-01-05)
Contract award notice (2023-01-26) Contracting authority Name and addresses
Postal address: 7, Eastgate Ave., Eastgate Business Park,
Postal code: Little Island
Object Scope of the procurement
Short description:
“Safefood proposes to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will...”
Short description
Safefood proposes to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions , and in terms of agreed brand values and across multiple communications channels It also requires an understanding of target audiences and their behaviours and motivations.
It is envisaged that three advertising agencies will be appointed to the framework and will closely support the development of the brand and the delivery of its communication objectives.
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Total value of the procurement (excluding VAT): EUR 2 000 000 💰
Description
Main site or place of performance: Dublin
Description of the procurement:
“Safefood proposes to to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will...”
Description of the procurement
Safefood proposes to to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions, and in terms of agreed brand values and across multiple communications channels It also requires an understanding of target audiences and their behaviours and motivations.
It is envisaged that three advertising agencies will be appointed to the framework and will closely support the development of the brand and the delivery of its communication objectives.
Show more Award criteria
Quality criterion (name): Understands project needs
Quality criterion (weighting): 15%
Quality criterion (name): Methodology
Quality criterion (weighting): 10%
Quality criterion (name): Concept and creativity
Quality criterion (weighting): 25%
Quality criterion (name): Quality and Balance of Resources
Price (weighting): 20%
Procedure Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2021/S 005-006294
Award of contract
1️⃣
Contract Number: 1
Title: Advertising and Creative Services
Date of conclusion of the contract: 2021-06-01 📅
Information about tenders
Number of tenders received: 3
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 3
Name and address of the contractor
Name: Folk Wunderman Thompson
Postal town: Dublin
Country: Ireland 🇮🇪
Region: Éire/Ireland🏙️
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 2 000 000 💰
Complementary information Review body
Postal town: Dublin
Postal code: 07
Source: OJS 2023/S 022-063160 (2023-01-26)