The contracting authority intends to procure strategic media planning, implementation and media buying services.
The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of:
Strategic media planning- IOI
Media buying – IOI
Partnership development and activations
Reporting, evaluation and analysis
Collaboration with the wider agency network to deliver the annual integrated communications plan.
Deadline
The time limit for receipt of tenders was 2020-06-25.
The procurement was published on 2020-05-26.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title: Strategic Media Agency Services
MC/2020/04
Products/services: Radio and television services📦
Short description:
“The contracting authority intends to procure strategic media planning, implementation and media buying services.
The successful tenderer will be required to...”
Short description
The contracting authority intends to procure strategic media planning, implementation and media buying services.
The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of:
Strategic media planning- IOI
Media buying – IOI
Partnership development and activations
Reporting, evaluation and analysis
Collaboration with the wider agency network to deliver the annual integrated communications plan.
Show more
Estimated value excluding VAT: EUR 45 000 000 💰
1️⃣
Additional products/services: Radio and television services📦
Place of performance: Éire/Ireland🏙️
Description of the procurement:
“The contracting authority intends to procure strategic media planning, implementation and media buying services.
The successful tenderer will be required to...”
Description of the procurement
The contracting authority intends to procure strategic media planning, implementation and media buying services.
The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of:
Strategic media planning- IOI
Media buying – IOI
Partnership development and activations
Reporting, evaluation and analysis
Collaboration with the wider agency network to deliver the annual integrated communications plan
It is envisaged the above services will be required for the following activities:
Brand Campaigns for Fáilte Ireland
Tactical Campaigns for Fáilte Ireland
Support for Fáilte Ireland’s sponsorships
Support in the evaluation of the effectiveness of campaign activity
While the day to day management of Fáilte Ireland’s campaigns will be managed by the appointed Agency, the contract will be with the Media Buying Group to ensure that Fáilte Ireland receives the maximum benefits from the Group’s resources.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 45 000 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 60
Information about the limits on the number of candidates to be invited
Envisaged number of candidates: 4
Objective criteria for choosing the limited number of candidates:
“Only the top 4 scoring candidates deemed to possess the requisite capacity and professional expertise, as per the selection criteria, will be invited to...”
Objective criteria for choosing the limited number of candidates
Only the top 4 scoring candidates deemed to possess the requisite capacity and professional expertise, as per the selection criteria, will be invited to participate in the second stage of this tender process.
Legal, economic, financial and technical information Conditions for participation
List and brief description of conditions:
“As stated in the PQQ document available for downloading from www.etenders.gov.ie” Economic and financial standing
List and brief description of selection criteria:
“As stated in the PQQ document available for downloading from www.etenders.gov.ie” Conditions for participation
“As stated in the PQQ document available for downloading from www.etenders.gov.ie” Technical and professional ability
List and brief description of selection criteria:
“As stated in the PQQ document available for downloading from www.etenders.gov.ie” Conditions for participation
Conditions for participation (technical and professional ability):
“As stated in the PQQ document available for downloading from www.etenders.gov.ie” Conditions related to the contract
Contract performance conditions:
“As stated in the PQQ document available for downloading from www.etenders.gov.ie”
Procedure Type of procedure
Restricted procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2020-06-25
12:00 📅
Estimated date of dispatch of invitations to tender or to participate to selected candidates: 2020-07-17 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12
Complementary information Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
Additional information
“1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”
1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties;
2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;
4) Establishment of this contract will be subject to the approval of the competent authorities;
5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process or if having concluded contract the contracting authority considers that the successful tenderer has not met or cannot meet its obligations, the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time;
7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed tenders in order to avoid the risk of elimination from the competition at the evaluation stage.
Show more Review body
Name: High Court
Postal address: Chief Registrar, The Four Courts
Postal town: Dublin 7
Country: Ireland 🇮🇪
Phone: +353 18886000📞
URL: www.courts.ie🌏 Review procedure
Precise information on deadline(s) for review procedures:
“The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010,...”
Precise information on deadline(s) for review procedures
The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The statutory instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that
contract.
Show more
Source: OJS 2020/S 103-248520 (2020-05-26)
Contract award notice (2020-12-18) Object Scope of the procurement
Short description:
“The contracting authority intends to procure strategic media planning, implementation and media buying services.
The successful tenderer will be required to...”
Short description
The contracting authority intends to procure strategic media planning, implementation and media buying services.
The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of:
— strategic media planning — IOI,
— media buying – IOI,
— partnership development and activations,
— reporting, evaluation and analysis,
— collaboration with the wider agency network to deliver the annual integrated communications plan.
Show more
Currency code: EUR 💰
Total value of the procurement (excluding VAT) (lowest offer): 40000000.00
Total value of the procurement (excluding VAT) (highest offer): 50000000.00
Description
Description of the procurement:
“The contracting authority intends to procure strategic media planning, implementation and media buying services.
The successful tenderer will be required to...”
Description of the procurement
The contracting authority intends to procure strategic media planning, implementation and media buying services.
The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of:
— strategic media planning — IOI,
— media buying – IOI,
— partnership development and activations,
— reporting, evaluation and analysis,
— collaboration with the wider agency network to deliver the annual integrated communications plan.
It is envisaged the above services will be required for the following activities:
Brand Campaigns for Fáilte Ireland
Tactical Campaigns for Fáilte Ireland
Support for Fáilte Ireland’s sponsorships
Support in the evaluation of the effectiveness of campaign activity
While the day to day management of Fáilte Ireland’s campaigns will be managed by the appointed Agency, the contract will be with the Media Buying Group to ensure that Fáilte Ireland receives the maximum benefits from the Group’s resources.
Show more Award criteria
Quality criterion (name): Strategy and planning
Quality criterion (weighting): 35
Quality criterion (name): Agency and team: competency, capability and expertise
Quality criterion (weighting): 20
Quality criterion (name): Contract management
Quality criterion (weighting): 5
Cost criterion (name): Media costs net of rebate
Cost criterion (weighting): 32
Cost criterion (name): Agency fees
Cost criterion (weighting): 8
Procedure Administrative information
Previous publication concerning this procedure: 2020/S 103-248520
Award of contract
1️⃣
Contract Number: 1
Title: Strategic Media Agency Services
Date of conclusion of the contract: 2020-12-18 📅
Information about tenders
Number of tenders received: 4
Number of tenders received by electronic means: 4
Name and address of the contractor
Name: Mindshare Media Ireland Ltd
National registration number: IE6327201K
Postal address: 3 Christchurch Square, Christchurch
Postal town: Dublin 8
Country: Ireland 🇮🇪
Phone: +353 14150300📞
E-mail: ken.nolan@mindshareworld.com📧
Fax: +353 14150333 📠
Region: Éire/Ireland🏙️
URL: http://www.mindshare.ie🌏
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Currency code: EUR 💰
Lowest offer: 40000000.00
Highest offer: 50000000.00
Complementary information Review procedure
Precise information on deadline(s) for review procedures:
“The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010,...”
Precise information on deadline(s) for review procedures
The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The statutory instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that contract.
Show more
Source: OJS 2020/S 250-625506 (2020-12-18)