Strategic Media Agency Services

Fáilte Ireland-National Tourism Development Authority

The contracting authority intends to procure strategic media planning, implementation and media buying services.
The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of:
Strategic media planning- IOI
Media buying – IOI
Partnership development and activations
Reporting, evaluation and analysis
Collaboration with the wider agency network to deliver the annual integrated communications plan.

Deadline

The time limit for receipt of tenders was 2020-06-25. The procurement was published on 2020-05-26.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

• Mindshare Media Ireland Ltd

Who?

• Fáilte Ireland-National Tourism Development Authority

What?

• Recreational, cultural and sporting services › Radio and television services

Where?

• Éire/Ireland

Procurement history

Date	Document
2020-05-26	Contract notice
2020-12-18	Contract award notice

Contract notice (2020-05-26)
Object
Scope of the procurement
Title: Radio and television services
Reference number: MC/2020/04
Short description:

The contracting authority intends to procure strategic media planning, implementation and media buying services. The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of: Strategic media planning- IOI Media buying – IOI Partnership development and activations Reporting, evaluation and analysis Collaboration with the wider agency network to deliver the annual integrated communications plan.

Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Radio and television services 📦
Additional CPV: Radio and television services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Fáilte Ireland-National Tourism Development Authority
Postal address: 88-95 Amiens Street
Postal town: Dublin 1
Contact
Internet address: http://www.failteireland.ie 🌏
E-mail: procurement@failteireland.ie 📧
Phone: +353 18847888 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=167561&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=167561&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2020-05-26 📅
Submission deadline: 2020-06-25 📅
Publication date: 2020-05-28 📅
Identifiers
Notice number: 2020/S 103-248520
OJ-S issue: 103
Additional information

1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties; 2) This is the sole call for competition for this service; 3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers; 4) Establishment of this contract will be subject to the approval of the competent authorities; 5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process or if having concluded contract the contracting authority considers that the successful tenderer has not met or cannot meet its obligations, the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion; 6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time; 7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed tenders in order to avoid the risk of elimination from the competition at the evaluation stage.

Additional information

1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties;

2) This is the sole call for competition for this service;

3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;

4) Establishment of this contract will be subject to the approval of the competent authorities;

5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process or if having concluded contract the contracting authority considers that the successful tenderer has not met or cannot meet its obligations, the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;

6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time;

7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed tenders in order to avoid the risk of elimination from the competition at the evaluation stage.

Object
Scope of the procurement
Short description:

The contracting authority intends to procure strategic media planning, implementation and media buying services.

The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of:

Strategic media planning- IOI

Media buying – IOI

Partnership development and activations

Reporting, evaluation and analysis

Collaboration with the wider agency network to deliver the annual integrated communications plan.

Estimated total value: 45 000 000 EUR 💰
Short description:

Collaboration with the wider agency network to deliver the annual integrated communications plan

It is envisaged the above services will be required for the following activities:

Brand Campaigns for Fáilte Ireland

Tactical Campaigns for Fáilte Ireland

Support for Fáilte Ireland’s sponsorships

Support in the evaluation of the effectiveness of campaign activity

While the day to day management of Fáilte Ireland’s campaigns will be managed by the appointed Agency, the contract will be with the Media Buying Group to ensure that Fáilte Ireland receives the maximum benefits from the Group’s resources.

Estimated value excluding VAT: 45 000 000 EUR 💰
Duration: 60 months

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: As stated in the PQQ document available for downloading from www.etenders.gov.ie
Economic and financial standing: As stated in the PQQ document available for downloading from www.etenders.gov.ie
Minimum level(s) of standards: As stated in the PQQ document available for downloading from www.etenders.gov.ie
Technical and professional ability: As stated in the PQQ document available for downloading from www.etenders.gov.ie
Contract execution
Contract performance conditions: As stated in the PQQ document available for downloading from www.etenders.gov.ie

Procedure
Legal basis: 32014L0024
Envisaged number of candidates: 4
Objective criteria for choosing the limited number of candidates:

Only the top 4 scoring candidates deemed to possess the requisite capacity and professional expertise, as per the selection criteria, will be invited to participate in the second stage of this tender process.

Time of receipt of tenders: 12:00
Date of dispatch of invitations: 2020-07-17 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 12 months

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Procurement Unit
Internet address: www.failteireland.ie 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1169 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=167561&B=ETENDERS_SIMPLE 🌏

Reference
Additional information

2) This is the sole call for competition for this service;

3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;

4) Establishment of this contract will be subject to the approval of the competent authorities;

5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process or if having concluded contract the contracting authority considers that the successful tenderer has not met or cannot meet its obligations, the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;

6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time;

7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed tenders in order to avoid the risk of elimination from the competition at the evaluation stage.

Complementary information
Review body
Name: High Court
Postal address: Chief Registrar, The Four Courts
Postal town: Dublin 7
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
Internet address: www.courts.ie 🌏
Information about review deadlines:

The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The statutory instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that

contract.

Source: OJS 2020/S 103-248520 (2020-05-26)

Contract award notice (2020-12-18)
Object
Scope of the procurement
Short description:

The contracting authority intends to procure strategic media planning, implementation and media buying services. The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of: — strategic media planning — IOI, — media buying – IOI, — partnership development and activations, — reporting, evaluation and analysis, — collaboration with the wider agency network to deliver the annual integrated communications plan.

Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2020-12-18 📅
Publication date: 2020-12-23 📅
Identifiers
Notice number: 2020/S 250-625506
Refers to notice: 2020/S 103-248520
OJ-S issue: 250

Object
Scope of the procurement
Short description:

— strategic media planning — IOI,

— media buying – IOI,

— partnership development and activations,

— reporting, evaluation and analysis,

— collaboration with the wider agency network to deliver the annual integrated communications plan.

Procedure
Award criteria
Quality criterion (name): Strategy and planning
Quality criterion (weighting): 35
Quality criterion (name): Agency and team: competency, capability and expertise
Quality criterion (weighting): 20
Quality criterion (name): Contract management
Quality criterion (weighting): 5
Cost criterion (name): Media costs net of rebate
Cost criterion (weighting): 32
Cost criterion (name): Agency fees
Cost criterion (weighting): 8

Award of contract
Date of contract conclusion: 2020-12-18 📅
Name: Mindshare Media Ireland Ltd
National registration number: IE6327201K
Postal address: 3 Christchurch Square, Christchurch
Postal town: Dublin 8
Country: Ireland 🇮🇪
Phone: +353 14150300 📞
E-mail: ken.nolan@mindshareworld.com 📧
Internet address: http://www.mindshare.ie 🌏
Information about tenders
Number of tenders received: 4

Complementary information
Review body
Information about review deadlines:

Source: OJS 2020/S 250-625506 (2020-12-18)

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