Marketing and Communication Services

TG4

The contracting authority proposes to engage in a competitive process for the establishment of a contract for the channel’s marketing and communication services, with the purpose of driving awareness and viewership to TG4’s channels. The purpose of our marketing effort is to communicate TG4’s brand and content, to raise awareness amongst both the community of Irish speakers and the majority of the population of the country who have an affinity with the language and who recognise its distinctiveness and fundamental importance as part of their culture.

Deadline

The time limit for receipt of tenders was 2020-11-18. The procurement was published on 2020-10-19.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2020-10-19 Contract notice
2020-10-29 Additional information
2021-04-14 Contract award notice
Contract notice (2020-10-19)
Object
Scope of the procurement
Title: Marketing services
Reference number: TG4 Marketing & Communication
Short description:
The contracting authority proposes to engage in a competitive process for the establishment of a contract for the channel’s marketing and communication services, with the purpose of driving awareness and viewership to TG4’s channels. The purpose of our marketing effort is to communicate TG4’s brand and content, to raise awareness amongst both the community of Irish speakers and the majority of the population of the country who have an affinity with the language and who recognise its distinctiveness and fundamental importance as part of their culture.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Marketing services 📦
Additional CPV: Business services: law, marketing, consulting, recruitment, printing and security 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: TG4
Postal address: Oifigeach Sólathair, Co. na Gaillimhe
Postal town: Baile na hAbhann
Contact
Internet address: http://www.tg4.ie 🌏
E-mail: sile.bhreathnach@tg4.ie 📧
Phone: +353 91505050 📞
Fax: +353 91505021 📠
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=176408&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=176408&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2020-10-19 📅
Submission deadline: 2020-11-18 📅
Publication date: 2020-10-23 📅
Identifiers
Notice number: 2020/S 207-504077
OJ-S issue: 207

Object
Scope of the procurement
Estimated total value: 1 500 000 EUR 💰
Title of the lot: Marketing and Creative Services
Lot number: 1
Short description:
• Strategic marketing advice: provide insights to improve and grow our audience. Regular review of TG4’s communication campaigns and digital media channels.
• Creative communication: build our media brand by raising the awareness and perception of TG4 (increase mindshare) and by driving engagement with our content (increase viewers).
• Create an annual brand campaign to deliver an impactful brand awareness message for TG4 across the year.
• A seasonal programme or schedule campaign using the conceptual, copywriting, and targeted messaging skills of the creative agency, to direct seasonal communication message across TG4’s owned, social and PR platforms.
Estimated value excluding VAT: 750 000 EUR 💰
Duration: 36 months
Description of renewals:
Contracts awarded under the framework agreement will be for a period of up to 3 years initially with the option of a 2-year extension.
The choice of a five (5) year framework is to ensure the design, development and execution of a 5-year plan.
Title of the lot: Media Planning and Buying Services
Lot number: 2
Short description:
• Provide a media planning and buying service that will promote TG4 programming across media in a measurable and targeted way. The delivery of the service should consider:
(a) an integrated approach to communications planning across all marketing campaigns, including creative advertising, PR, digital and social media;
(b) establish a collaborative working relationship between client and agency which combines the content creation and design resources available in-house in TG4 with the conceptual, copywriting, targeted messaging skills of the creative agency;
(c) ensure advertising spend is maximised and effectively targeted.

Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 15:00
Languages in which tenders or requests to participate may be submitted: English 🗣️

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Sile Bhreathnach
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1145 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=176408&B=ETENDERS_SIMPLE 🌏

Complementary information
Review body
Name: TG4
Postal town: Co. Galway
Country: Ireland 🇮🇪
E-mail: sile.bhreathnach@tg4.ie 📧
Source: OJS 2020/S 207-504077 (2020-10-19)
Additional information (2020-10-29)
Object
Notice metadata
Document type: Additional information
Common procurement vocabulary (CPV)
Code: Marketing management consultancy services 📦

Contracting authority
Identity
Postal address: Oifigeach Sólathair, Co. na Gaillimhe.

Reference
Dates
Date dispatched: 2020-10-29 📅
Publication date: 2020-11-03 📅
Identifiers
Notice number: 2020/S 214-525177
Refers to notice: 2020/S 207-504077
OJ-S issue: 214
Source: OJS 2020/S 214-525177 (2020-10-29)
Contract award notice (2021-04-14)
Object
Scope of the procurement
Short description:
The contracting authority proposes to engage in a competitive process for the establishment of a contract for the channel’s marketing and communication services, with the purpose of driving awareness and viewership to TG4’s channels. The purpose of our Marketing effort is to communicate TG4’s brand and content, to raise awareness amongst both the community of Irish speakers and the majority of the population of the country who have an affinity with the language and who recognise its distinctiveness and fundamental importance as part of their culture.
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Total value of the procurement: 146 025 EUR 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable
Award criteria
Lowest price

Reference
Dates
Date dispatched: 2021-04-14 📅
Publication date: 2021-04-19 📅
Identifiers
Notice number: 2021/S 075-192411
OJ-S issue: 75

Object
Scope of the procurement
Short description:
• strategic marketing advice: provide insights to improve and grow our audience. Regular review of TG4’s communication campaigns and digital media channels.
• creative communication: build our media brand by raising the awareness and perception of TG4 (increase mindshare) and by driving engagement with our content (increase viewers).
• create an annual brand campaign to deliver an impactful brand awareness message for TG4 across the year.
• a seasonal programme or schedule campaign using the conceptual, copywriting, and targeted messaging skills of the creative agency, to direct seasonal communication message across TG4’s owned, social and PR platforms.
• provide a media planning and buying service that will promote TG4 programming across Media in a measurable and targeted way. The delivery of the service should consider:
(a) an integrated approach to communications planning across all Marketing campaigns, including Creative Advertising, PR, Digital and Social Media;
(b) establish a collaborative working relationship between client and agency which combines the Content Creation and Design resources available in-house in TG4 with the conceptual, copywriting, targeted messaging skills of the creative agency;
(c) ensure Advertising spend is maximised and effectively targeted.

Award of contract
Date of contract conclusion: 2021-02-23 📅
Name: The Tenth Man Ltd
National registration number: 3511505KH
Postal address: 11 Camden Street Lower
Postal town: Dublin 2
Country: Ireland 🇮🇪
E-mail: ken@thetenthman.com 📧
Country: West 🏙️
Internet address: http://www.thetenthman.com 🌏
Name: Publicis Dublin
National registration number: IE9F58703G
Postal address: The Observatory, 7-11 Sir John Rogerson's Quay
Phone: +353 868096480 📞
E-mail: jimmy.murphy@publicis.ie 📧
Internet address: http://www.publicis.ie 🌏
Information about tenders
Number of tenders received: 3
1
Source: OJS 2021/S 075-192411 (2021-04-14)
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