The contracting authority proposes to engage in a competitive process for the establishment of a contract for the channel’s marketing and communication services, with the purpose of driving awareness and viewership to TG4’s channels. The purpose of our marketing effort is to communicate TG4’s brand and content, to raise awareness amongst both the community of Irish speakers and the majority of the population of the country who have an affinity with the language and who recognise its distinctiveness and fundamental importance as part of their culture.
Deadline
The time limit for receipt of tenders was 2020-11-18.
The procurement was published on 2020-10-19.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title: Marketing and Communication Services
TG4 Marketing & Communication
Products/services: Marketing services📦
Short description:
“The contracting authority proposes to engage in a competitive process for the establishment of a contract for the channel’s marketing and communication...”
Short description
The contracting authority proposes to engage in a competitive process for the establishment of a contract for the channel’s marketing and communication services, with the purpose of driving awareness and viewership to TG4’s channels. The purpose of our marketing effort is to communicate TG4’s brand and content, to raise awareness amongst both the community of Irish speakers and the majority of the population of the country who have an affinity with the language and who recognise its distinctiveness and fundamental importance as part of their culture.
Show more
Estimated value excluding VAT: EUR 1 500 000 💰
Information about lots
Tenders may be submitted for all lots
• Strategic marketing advice: provide insights to improve and grow our audience. Regular review of TG4’s communication campaigns and digital media channels.
• Creative communication: build our media brand by raising the awareness and perception of TG4 (increase mindshare) and by driving engagement with our content (increase viewers).
• Create an annual brand campaign to deliver an impactful brand awareness message for TG4 across the year.
• A seasonal programme or schedule campaign using the conceptual, copywriting, and targeted messaging skills of the creative agency, to direct seasonal communication message across TG4’s owned, social and PR platforms.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 750 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 36
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal ✅ Description
Description of renewals:
“Contracts awarded under the framework agreement will be for a period of up to 3 years initially with the option of a 2-year extension.
The choice of a five...”
Description of renewals
Contracts awarded under the framework agreement will be for a period of up to 3 years initially with the option of a 2-year extension.
The choice of a five (5) year framework is to ensure the design, development and execution of a 5-year plan.
2️⃣ Scope of the procurement
Title: Media Planning and Buying Services
Title
Lot Identification Number: 2
Description
Description of the procurement:
“• Provide a media planning and buying service that will promote TG4 programming across media in a measurable and targeted way. The delivery of the service...”
Description of the procurement
• Provide a media planning and buying service that will promote TG4 programming across media in a measurable and targeted way. The delivery of the service should consider:
(a) an integrated approach to communications planning across all marketing campaigns, including creative advertising, PR, digital and social media;
(b) establish a collaborative working relationship between client and agency which combines the content creation and design resources available in-house in TG4 with the conceptual, copywriting, targeted messaging skills of the creative agency;
(c) ensure advertising spend is maximised and effectively targeted.
Show more Scope of the procurement
Estimated total value excluding VAT: EUR 750 000 💰
Legal, economic, financial and technical information Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Procedure Type of procedure
Restricted procedure
Information about a framework agreement or a dynamic purchasing system
Framework agreement with a single operator
Administrative information
Time limit for receipt of tenders or requests to participate: 2020-11-18
15:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Complementary information Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
Review body
Name: TG4
Postal town: Co. Galway
Country: Ireland 🇮🇪
E-mail: sile.bhreathnach@tg4.ie📧
Source: OJS 2020/S 207-504077 (2020-10-19)
Additional information (2020-10-29) Contracting authority Name and addresses
Postal address: Oifigeach Sólathair, Co. na Gaillimhe.
Complementary information Original notice reference
Notice number in the OJ S: 2020/S 207-504077
Changes Text to be corrected in the original notice
Section number: IV.2.4)
Place of text to be modified: Languages in which tenders or requests to participate may be submitted
Empty old value
New value
Text: Gaeilge
Source: OJS 2020/S 214-525177 (2020-10-29)
Contract award notice (2021-04-14) Object Scope of the procurement
Short description:
“The contracting authority proposes to engage in a competitive process for the establishment of a contract for the channel’s marketing and communication...”
Short description
The contracting authority proposes to engage in a competitive process for the establishment of a contract for the channel’s marketing and communication services, with the purpose of driving awareness and viewership to TG4’s channels. The purpose of our Marketing effort is to communicate TG4’s brand and content, to raise awareness amongst both the community of Irish speakers and the majority of the population of the country who have an affinity with the language and who recognise its distinctiveness and fundamental importance as part of their culture.
Show more
Total value of the procurement (excluding VAT): EUR 146 025 💰
Information about lots
This contract is divided into lots ✅ Description
Description of the procurement:
“• strategic marketing advice: provide insights to improve and grow our audience. Regular review of TG4’s communication campaigns and digital media...”
Description of the procurement
• strategic marketing advice: provide insights to improve and grow our audience. Regular review of TG4’s communication campaigns and digital media channels.
• creative communication: build our media brand by raising the awareness and perception of TG4 (increase mindshare) and by driving engagement with our content (increase viewers).
• create an annual brand campaign to deliver an impactful brand awareness message for TG4 across the year.
• a seasonal programme or schedule campaign using the conceptual, copywriting, and targeted messaging skills of the creative agency, to direct seasonal communication message across TG4’s owned, social and PR platforms.
Show more Award criteria
Price
Description
Description of the procurement:
“• provide a media planning and buying service that will promote TG4 programming across Media in a measurable and targeted way. The delivery of the service...”
Description of the procurement
• provide a media planning and buying service that will promote TG4 programming across Media in a measurable and targeted way. The delivery of the service should consider:
(a) an integrated approach to communications planning across all Marketing campaigns, including Creative Advertising, PR, Digital and Social Media;
(b) establish a collaborative working relationship between client and agency which combines the Content Creation and Design resources available in-house in TG4 with the conceptual, copywriting, targeted messaging skills of the creative agency;
(c) ensure Advertising spend is maximised and effectively targeted.
Procedure Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2020/S 207-504077
Award of contract
1️⃣
Contract Number: 1
Title: Marketing and Creative Services
Date of conclusion of the contract: 2021-02-23 📅
Information about tenders
Number of tenders received: 3
Number of tenders received by electronic means: 3
Name and address of the contractor
Name: The Tenth Man Ltd
National registration number: 3511505KH
Postal address: 11 Camden Street Lower
Postal town: Dublin 2
Country: Ireland 🇮🇪
E-mail: ken@thetenthman.com📧
Region: West🏙️
URL: http://www.thetenthman.com🌏
The contractor is an SME ✅ Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 146 025 💰
Currency code: EUR 💰
Lowest offer: 109800.00
Highest offer: 146025.00
2️⃣
Contract Number: 2
Title: Media Planning and Buying Services
Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received by electronic means: 1
Name and address of the contractor
Name: Publicis Dublin
National registration number: IE9F58703G
Postal address: The Observatory, 7-11 Sir John Rogerson's Quay
Phone: +353 868096480📞
E-mail: jimmy.murphy@publicis.ie📧
URL: http://www.publicis.ie🌏 Information on value of the contract/lot (excluding VAT)
Currency code: EUR 💰
Lowest offer: 19800.00
Highest offer: 19800.00
Source: OJS 2021/S 075-192411 (2021-04-14)