Media buying services.
(Traditional, digital and media partnerships/promotions).
The successful media agency will be required to adopt a strategic approach to HRI and Subsidiaries media buying requirements. HRI marketing objective is to maximise attendances, increase interest levels in racing and drive pre-sales through national, regional and targeted campaigns.
The selected agency will be required to plan for and purchase traditional and digital media including negotiating and buying media partnerships and promotions for Horse Racing Ireland and its subsidiaries on a weekly, monthly, quarterly and annual basis.
Please consult the tender document for full details of our media buying services requirements.
Deadline
The time limit for receipt of tenders was 2018-07-09.
The procurement was published on 2018-06-01.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Contract award notice (2019-07-18) Contracting authority Name and addresses
Name: Horse Racing Ireland (HRI)
National registration number: N/a
Postal address: Ballymany, The Curragh
Postal town: Co Kildare
Country: Ireland 🇮🇪
Contact person: Fergal Doyle
Phone: +353 45455485📞
E-mail: fdoyle@hri.ie📧
Region: Éire/Ireland🏙️
URL: WWW.HRI.IE🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/330🌏 Information about joint procurement
The contract is awarded by a central purchasing body
Object Scope of the procurement
Title: Media Buying Services
HRIJUNE18/1FD
Products/services: Marketing services📦
Short description:
“Media buying services:
(Traditional, digital and media partnerships/promotions)
The successful media agency will be required to adopt a strategic approach...”
Short description
Media buying services:
(Traditional, digital and media partnerships/promotions)
The successful media agency will be required to adopt a strategic approach to HRI and Subsidiaries media buying requirements. HRI marketing objective is to maximise attendances, increase interest levels in racing and drive pre-sales through national, regional and targeted campaigns.
The selected agency will be required to plan for and purchase traditional and digital media including negotiating and buying media partnerships and promotions for Horse Racing Ireland and its subsidiaries on a weekly, monthly, quarterly and annual basis.
Please consult the tender document for full details of our media buying services requirements.
Show more
Total value of the procurement (excluding VAT): EUR 800 000 💰
1️⃣
Additional products/services: Advertising and marketing services📦
Additional products/services: Advertising services📦
Additional products/services: Advertising campaign services📦
Place of performance: Éire/Ireland🏙️
Description of the procurement:
“Media buying services:
(Traditional, digital and media partnerships/promotions)
The successful media agency will be required to adopt a strategic approach...”
Description of the procurement
Media buying services:
(Traditional, digital and media partnerships/promotions)
The successful media agency will be required to adopt a strategic approach to HRI and Subsidiaries media buying requirements. HRI marketing objective is to maximise attendances, increase interest levels in racing and drive pre-sales through national, regional and targeted campaigns.
The selected agency will be required to plan for and purchase traditional and digital media including negotiating and buying media partnerships and promotions for Horse Racing Ireland and its subsidiaries on a weekly, monthly, quarterly and annual basis.
Please consult the tender document for full details of our media buying services requirements.
Show more Award criteria
Quality criterion (name): Cost transparency
Quality criterion (weighting): 500
Quality criterion (name): Proposed methodology
Quality criterion (weighting): 3000
Quality criterion (name): Value add
Quality criterion (weighting): 1000
Quality criterion (name): Contract and account management
Quality criterion (name): Strategic media planning management process
Quality criterion (weighting): 25000
Cost criterion (name): Ultimate cost
Cost criterion (weighting): 2000
Procedure Type of procedure
Open procedure
Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2018/S 105-239779
Award of contract
1️⃣
Contract Number: 1
Title: Media Buying Services
Date of conclusion of the contract: 2019-07-01 📅
Information about tenders
Number of tenders received: 5
Name and address of the contractor
Name: OMD Ireland
Postal address: 1 Richview Office View Park, Clonskeagh
Postal town: Dublin
Country: Ireland 🇮🇪
Region: Éire/Ireland🏙️
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 800 000 💰
Complementary information Additional information
“1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for...”
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie)only. Registration is free of charge. The Contracting Authority will not accept responsibility for information relayed(or not relayed) via third parties;
2) This is the sole call for competition for this service;
3) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by tenderers;
4) Establishment of the contract will be subject to the approval of the competent authorities;
5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition;
6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the Contracting Authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the Contracting Authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
7) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process or the contract any time;
8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such case sit should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words ‘or equivalent’ will always be appended;
9) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return Fully completed submissions in order to avoid the risk of elimination from the competition.
Show more Review body
Name: The High Court
Postal address: Four Court, Inns Quay
Postal town: Dublin
Country: Ireland 🇮🇪
Phone: +353 18886088📞
E-mail: highcourtcentraloffice@courts.ie📧
URL: www.courts.ie🌏 Body responsible for mediation procedures
Name: Please consult your legal advisor
Postal town: Ireland
Country: Ireland 🇮🇪 Review procedure
Precise information on deadline(s) for review procedures:
“Precise information on deadline(s) for review procedures:
Statutory Instrument No 130 of 2010 (the Irish Remedies Regulations) provides that review...”
Precise information on deadline(s) for review procedures
Precise information on deadline(s) for review procedures:
Statutory Instrument No 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the Framework Agreement(including the reviewable public contract) and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that Framework Agreement and reviewable public contract.
Show more Service from which information about the review procedure may be obtained
Name: Please consult your legal advisor
Postal town: Ireland
Country: Ireland 🇮🇪
Source: OJS 2019/S 139-342967 (2019-07-18)