Marketing Communications Services

Short description

As HRI’s principal requirement is to ‘grow the fan base’ for racing. HRI needs to engage and convert the non-racing audience to participation in live racing events and to motivate the low participation audience (occasional race-goers) to become regular participants and advocates for the sport.

While interest in horse-racing has grown from 21 % to 24 % nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30 % by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth.

The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.

Additional information

1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties;

2) This is the sole call for competition for this service;

3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers;

4) Establishment of the contract will be subject to the approval of the competent authorities;

5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition;

6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;

7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time;

8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent” will always be appended;

9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return Fully completed submissions in order to avoid the risk of elimination from the competition.