Marketing Communications Services

Horse Racing Ireland (HRI)

As HRI’s principal requirement is to “grow the fan base” for racing. HRI needs to engage and convert the non-racing audience to participation in live racing events and to motivate the low participation audience (occasional race-goers) to become regular participants and advocates for the sport.
While interest in horse-racing has grown from 21 % to 24 % nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30 % by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth.
The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.

Deadline

The time limit for receipt of tenders was 2018-12-07. The procurement was published on 2018-11-06.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

• JWT Folk

Who?

• Horse Racing Ireland (HRI)

What?

Where?

• Éire/Ireland

Procurement history

Date	Document
2018-11-06	Contract notice
2019-08-23	Contract award notice

Contract notice (2018-11-06)
Object
Scope of the procurement
Title: Marketing services
Reference number: HRINOV18FD/2
Short description:

As HRI’s principal requirement is to “grow the fan base” for racing. HRI needs to engage and convert the non-racing audience to participation in live racing events and to motivate the low participation audience (occasional race-goers) to become regular participants and advocates for the sport. While interest in horse-racing has grown from 21 % to 24 % nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30 % by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth. The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.

Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Marketing services 📦
Additional CPV: Marketing management consultancy services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Horse Racing Ireland (HRI)
Postal address: Ballymany
Postal code: The Curragh
Postal town: Co Kildare
Contact
Internet address: http://www.hri.ie 🌏
E-mail: fdoyle@hri.ie 📧
Phone: +353 45455485 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=137784&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=137784&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2018-11-06 📅
Submission deadline: 2018-12-07 📅
Publication date: 2018-11-09 📅
Identifiers
Notice number: 2018/S 216-494154
Refers to notice: 2014/S 078-136905
OJ-S issue: 216
Additional information

1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The Contracting Authority will not accept responsibility for information relayed(or not relayed) via third parties; 2) This is the sole call for competition for this service; 3) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by tenderers; 4) Establishment of the contract will be subject to the approval of the competent authorities; 5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition; 6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the Contracting Authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the Contracting Authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion; 7) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process or the contract any time; 8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent” will always be appended; 9) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed submissions in order to avoid the risk of elimination from the competition.

Additional information

1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The Contracting Authority will not accept responsibility for information relayed(or not relayed) via third parties;

2) This is the sole call for competition for this service;

3) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by tenderers;

4) Establishment of the contract will be subject to the approval of the competent authorities;

5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition;

6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the Contracting Authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the Contracting Authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;

7) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process or the contract any time;

8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent” will always be appended;

9) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed submissions in order to avoid the risk of elimination from the competition.

Object
Scope of the procurement
Short description:

While interest in horse-racing has grown from 21 % to 24 % nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30 % by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth.

The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.

Estimated total value: 700 000 EUR 💰
Short description:

To this end the HRI is responsible for conducting advertising campaigns across a range of media (i.e. television, radio, press, cinemas as well as digital including social media) each year. The primary objective of the campaign is to draw consumers’ attention to racing and to ultimately ‘grow the fan base’ over the duration of the contract

Estimated value excluding VAT: 700 000 EUR 💰
Duration: 48 months
Description of renewals:

This contract will be awarded for an initial period of approximately 2 years. It is envisioned that any and all extensions awarded will be for a period of at least 2 years; however, the precise duration of any extension will depend upon the nature of HRI’s requirements at that point in time. The maximum potential duration of the contract is four (4) years.

Procedure
Legal basis: 32014L0024
Minimum number of candidates: 5
Maximum number of candidates: 6
Objective criteria for choosing the limited number of candidates: As per tender document.
Time of receipt of tenders: 12:00
Date of dispatch of invitations: 2019-02-01 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 12 months

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Fergal Doyle
Internet address: www.hri.ie 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/330 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=137784&B=ETENDERS_SIMPLE 🌏

Reference
Additional information
Estimated timing for further notices: 48 months

2) This is the sole call for competition for this service;

3) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by tenderers;

4) Establishment of the contract will be subject to the approval of the competent authorities;

5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition;

6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the Contracting Authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the Contracting Authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;

7) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process or the contract any time;

8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent” will always be appended;

9) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed submissions in order to avoid the risk of elimination from the competition.

Complementary information
Review body
Name: The High Court
Postal address: Four Court, Inns Quay
Postal town: Dublin
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie 📧
Internet address: www.courts.ie 🌏
Information about review deadlines:

Statutory Instrument No. 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the Framework Agreement(including the reviewable public contract) and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that Framework Agreement and reviewable public contract.

Source: OJS 2018/S 216-494154 (2018-11-06)

Contract award notice (2019-08-23)
Object
Scope of the procurement
Short description:

As HRI’s principal requirement is to ‘grow the fan base’ for racing. HRI needs to engage and convert the non-racing audience to participation in live racing events and to motivate the low participation audience (occasional race-goers) to become regular participants and advocates for the sport. While interest in horse-racing has grown from 21 % to 24 % nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30 % by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth. The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.

Total value of the procurement: 600 000 EUR 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Contracting authority
Identity
Postal address: The Curragh, Co. Kildare
Postal town: Ballymany

Reference
Dates
Date dispatched: 2019-08-23 📅
Publication date: 2019-08-28 📅
Identifiers
Notice number: 2019/S 165-405235
Refers to notice: 2018/S 216-494154
OJ-S issue: 165
Additional information

1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties; 2) This is the sole call for competition for this service; 3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers; 4) Establishment of the contract will be subject to the approval of the competent authorities; 5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition; 6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion; 7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time; 8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent” will always be appended; 9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return Fully completed submissions in order to avoid the risk of elimination from the competition.

Additional information

1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties;

2) This is the sole call for competition for this service;

3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers;

4) Establishment of the contract will be subject to the approval of the competent authorities;

5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition;

6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;

7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time;

8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent” will always be appended;

9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return Fully completed submissions in order to avoid the risk of elimination from the competition.

Object
Scope of the procurement
Short description:

Procedure
Award criteria
Quality criterion (name): Strategic planning and creative strategy
Quality criterion (weighting): 5000
Quality criterion (name): Team, operations and logistics
Quality criterion (weighting): 2000
Quality criterion (name): Agency reporting
Quality criterion (weighting): 500
Cost criterion (name): Agency commercial response
Cost criterion (weighting): 2500

Award of contract
Date of contract conclusion: 2019-07-26 📅
Name: JWT Folk
Postal address: 18-20 Northumberland Road
Postal town: Dublin 4
Country: Ireland 🇮🇪
Total value of the procurement: 600 000 EUR 💰
Information about tenders
Number of tenders received: 10

Reference
Additional information

3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers;

6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;

7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time;

9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return Fully completed submissions in order to avoid the risk of elimination from the competition.

Complementary information
Review body
Information about review deadlines:

Statutory Instrument No 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the framework agreement (including the reviewable public contract) and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that framework agreement and reviewable public contract.

Source: OJS 2019/S 165-405235 (2019-08-23)

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