As HRI’s principal requirement is to “grow the fan base” for racing. HRI needs to engage and convert the non-racing audience to participation in live racing events and to motivate the low participation audience (occasional race-goers) to become regular participants and advocates for the sport.
While interest in horse-racing has grown from 21 % to 24 % nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30 % by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth.
The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.
Deadline
The time limit for receipt of tenders was 2018-12-07.
The procurement was published on 2018-11-06.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title: Marketing Communications Services
HRINOV18FD/2
Products/services: Marketing services📦
Short description:
“As HRI’s principal requirement is to “grow the fan base” for racing. HRI needs to engage and convert the non-racing audience to participation in live racing...”
Short description
As HRI’s principal requirement is to “grow the fan base” for racing. HRI needs to engage and convert the non-racing audience to participation in live racing events and to motivate the low participation audience (occasional race-goers) to become regular participants and advocates for the sport.
While interest in horse-racing has grown from 21 % to 24 % nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30 % by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth.
The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.
Show more
Estimated value excluding VAT: EUR 700 000 💰
1️⃣
Additional products/services: Marketing management consultancy services📦
Place of performance: Éire/Ireland🏙️
Description of the procurement:
“As HRI’s principal requirement is to “grow the fan base” for racing. HRI needs to engage and convert the non-racing audience to participation in live racing...”
Description of the procurement
As HRI’s principal requirement is to “grow the fan base” for racing. HRI needs to engage and convert the non-racing audience to participation in live racing events and to motivate the low participation audience (occasional race-goers) to become regular participants and advocates for the sport.
To this end the HRI is responsible for conducting advertising campaigns across a range of media (i.e. television, radio, press, cinemas as well as digital including social media) each year. The primary objective of the campaign is to draw consumers’ attention to racing and to ultimately ‘grow the fan base’ over the duration of the contract
While interest in horse-racing has grown from 21 % to 24 % nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30 % by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth.
The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 700 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 48
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal ✅ Description
Description of renewals:
“This contract will be awarded for an initial period of approximately 2 years. It is envisioned that any and all extensions awarded will be for a period of...”
Description of renewals
This contract will be awarded for an initial period of approximately 2 years. It is envisioned that any and all extensions awarded will be for a period of at least 2 years; however, the precise duration of any extension will depend upon the nature of HRI’s requirements at that point in time. The maximum potential duration of the contract is four (4) years.
Show more Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
Maximum number: 6
Objective criteria for choosing the limited number of candidates: As per tender document.
Legal, economic, financial and technical information Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Procedure Type of procedure
Restricted procedure
Information about a framework agreement or a dynamic purchasing system
Framework agreement with a single operator
Administrative information
Previous publication concerning this procedure: 2014/S 078-136905
Time limit for receipt of tenders or requests to participate: 2018-12-07
12:00 📅
Estimated date of dispatch of invitations to tender or to participate to selected candidates: 2019-02-01 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12
Complementary information Information about recurrence
This is a recurrent procurement ✅
Estimated timing for further notices to be published: 48 months
Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
Additional information
“1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for...”
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The Contracting Authority will not accept responsibility for information relayed(or not relayed) via third parties;
2) This is the sole call for competition for this service;
3) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by tenderers;
4) Establishment of the contract will be subject to the approval of the competent authorities;
5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition;
6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the Contracting Authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the Contracting Authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
7) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process or the contract any time;
8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent” will always be appended;
9) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed submissions in order to avoid the risk of elimination from the competition.
Show more Review body
Name: The High Court
Postal address: Four Court, Inns Quay
Postal town: Dublin
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie📧
URL: www.courts.ie🌏 Review procedure
Precise information on deadline(s) for review procedures:
“Statutory Instrument No. 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or...”
Precise information on deadline(s) for review procedures
Statutory Instrument No. 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the Framework Agreement(including the reviewable public contract) and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that Framework Agreement and reviewable public contract.
Show more
Source: OJS 2018/S 216-494154 (2018-11-06)
Contract award notice (2019-08-23) Contracting authority Name and addresses
Postal address: The Curragh, Co. Kildare
Postal town: Ballymany
Information about joint procurement
The contract is awarded by a central purchasing body
Object Scope of the procurement
Short description:
“As HRI’s principal requirement is to ‘grow the fan base’ for racing. HRI needs to engage and convert the non-racing audience to participation in live racing...”
Short description
As HRI’s principal requirement is to ‘grow the fan base’ for racing. HRI needs to engage and convert the non-racing audience to participation in live racing events and to motivate the low participation audience (occasional race-goers) to become regular participants and advocates for the sport.
While interest in horse-racing has grown from 21 % to 24 % nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30 % by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth.
The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.
Show more
Total value of the procurement (excluding VAT): EUR 600 000 💰
Description
Description of the procurement:
“As HRI’s principal requirement is to ‘grow the fan base’ for racing. HRI needs to engage and convert the non-racing audience to participation in live racing...”
Description of the procurement
As HRI’s principal requirement is to ‘grow the fan base’ for racing. HRI needs to engage and convert the non-racing audience to participation in live racing events and to motivate the low participation audience (occasional race-goers) to become regular participants and advocates for the sport.
To this end the HRI is responsible for conducting advertising campaigns across a range of media (i.e. television, radio, press, cinemas as well as digital including social media) each year. The primary objective of the campaign is to draw consumers’ attention to racing and to ultimately ‘grow the fan base’ over the duration of the contract
While interest in horse-racing has grown from 21 % to 24 % nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30 % by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth.
The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.
Show more Award criteria
Quality criterion (name): Strategic planning and creative strategy
Quality criterion (weighting): 5000
Quality criterion (name): Team, operations and logistics
Quality criterion (weighting): 2000
Quality criterion (name): Agency reporting
Quality criterion (weighting): 500
Cost criterion (name): Agency commercial response
Cost criterion (weighting): 2500
Procedure Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2018/S 216-494154
Award of contract
1️⃣
Contract Number: 1
Title: Marketing Communications Services
Date of conclusion of the contract: 2019-07-26 📅
Information about tenders
Number of tenders received: 10
Name and address of the contractor
Name: JWT Folk
Postal address: 18-20 Northumberland Road
Postal town: Dublin 4
Country: Ireland 🇮🇪
Region: Éire/Ireland🏙️
The contractor is an SME ✅ Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 600 000 💰
Complementary information Additional information
“1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for...”
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties;
2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers;
4) Establishment of the contract will be subject to the approval of the competent authorities;
5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition;
6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time;
8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent” will always be appended;
9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return Fully completed submissions in order to avoid the risk of elimination from the competition.
Show more Review procedure
Precise information on deadline(s) for review procedures:
“Statutory Instrument No 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or...”
Precise information on deadline(s) for review procedures
Statutory Instrument No 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the framework agreement (including the reviewable public contract) and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that framework agreement and reviewable public contract.
Show more
Source: OJS 2019/S 165-405235 (2019-08-23)