Marketing Communications Services

Horse Racing Ireland (HRI)

As HRI’s principal requirement is to “grow the fan base” for racing. HRI needs to engage and convert the non-racing audience to participation in live racing events and to motivate the low participation audience (occasional race-goers) to become regular participants and advocates for the sport.
While interest in horse-racing has grown from 21 % to 24 % nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30 % by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth.
The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.

Deadline
The time limit for receipt of tenders was 2018-12-07. The procurement was published on 2018-11-06.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2018-11-06 Contract notice
2019-08-23 Contract award notice
Contract notice (2018-11-06)
Contracting authority
Name and addresses
Name: Horse Racing Ireland (HRI)
National registration number: N/a
Postal address: Ballymany
Postal town: Co Kildare
Postal code: The Curragh
Country: Ireland 🇮🇪
Contact person: Fergal Doyle
Phone: +353 45455485 📞
E-mail: fdoyle@hri.ie 📧
Region: Éire/Ireland 🏙️
URL: www.hri.ie 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/330 🌏
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=137784&B=ETENDERS_SIMPLE 🌏
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=137784&B=ETENDERS_SIMPLE 🌏

Object
Scope of the procurement
Title: Marketing Communications Services HRINOV18FD/2
Products/services: Marketing services 📦
Short description:
“As HRI’s principal requirement is to “grow the fan base” for racing. HRI needs to engage and convert the non-racing audience to participation in live racing...”    Show more
Estimated value excluding VAT: EUR 700 000 💰

1️⃣
Additional products/services: Marketing management consultancy services 📦
Place of performance: Éire/Ireland 🏙️
Description of the procurement:
“As HRI’s principal requirement is to “grow the fan base” for racing. HRI needs to engage and convert the non-racing audience to participation in live racing...”    Show more
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 700 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 48
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal
Description
Description of renewals:
“This contract will be awarded for an initial period of approximately 2 years. It is envisioned that any and all extensions awarded will be for a period of...”    Show more
Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
Maximum number: 6
Objective criteria for choosing the limited number of candidates: As per tender document.

Legal, economic, financial and technical information
Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Procedure
Type of procedure
Restricted procedure
Information about a framework agreement or a dynamic purchasing system
Framework agreement with a single operator
Administrative information
Previous publication concerning this procedure: 2014/S 078-136905
Time limit for receipt of tenders or requests to participate: 2018-12-07 12:00 📅
Estimated date of dispatch of invitations to tender or to participate to selected candidates: 2019-02-01 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12

Complementary information
Information about recurrence
This is a recurrent procurement
Estimated timing for further notices to be published: 48 months
Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
Additional information

“1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for...”    Show more
Review body
Name: The High Court
Postal address: Four Court, Inns Quay
Postal town: Dublin
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie 📧
URL: www.courts.ie 🌏
Review procedure
Precise information on deadline(s) for review procedures:
“Statutory Instrument No. 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or...”    Show more
Source: OJS 2018/S 216-494154 (2018-11-06)
Contract award notice (2019-08-23)
Contracting authority
Name and addresses
Postal address: The Curragh, Co. Kildare
Postal town: Ballymany
Information about joint procurement
The contract is awarded by a central purchasing body

Object
Scope of the procurement
Short description:
“As HRI’s principal requirement is to ‘grow the fan base’ for racing. HRI needs to engage and convert the non-racing audience to participation in live racing...”    Show more
Total value of the procurement (excluding VAT): EUR 600 000 💰
Description
Description of the procurement:
“As HRI’s principal requirement is to ‘grow the fan base’ for racing. HRI needs to engage and convert the non-racing audience to participation in live racing...”    Show more
Award criteria
Quality criterion (name): Strategic planning and creative strategy
Quality criterion (weighting): 5000
Quality criterion (name): Team, operations and logistics
Quality criterion (weighting): 2000
Quality criterion (name): Agency reporting
Quality criterion (weighting): 500
Cost criterion (name): Agency commercial response
Cost criterion (weighting): 2500

Procedure
Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2018/S 216-494154

Award of contract

1️⃣
Contract Number: 1
Title: Marketing Communications Services
Date of conclusion of the contract: 2019-07-26 📅
Information about tenders
Number of tenders received: 10
Name and address of the contractor
Name: JWT Folk
Postal address: 18-20 Northumberland Road
Postal town: Dublin 4
Country: Ireland 🇮🇪
Region: Éire/Ireland 🏙️
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 600 000 💰

Complementary information
Additional information

“1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for...”    Show more
Review procedure
Precise information on deadline(s) for review procedures:
“Statutory Instrument No 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or...”    Show more
Source: OJS 2019/S 165-405235 (2019-08-23)