TG4 Margaíocht / Marketing

TG4

TG4 wishes to invite suitably qualified professional applicants to partake in an Invitation to Dialogue (ITD) and submit an Expression of Interest in respect of the provision of Marketing Services (Seirbhísí Margaíochta).
The service will support marketing and communication for both TG4’s brand and programmes, and help drive awareness of and viewership to TG4 services. The term of this contract is for three (3) years with an option to extend for a further two (2) years.

Deadline

The time limit for receipt of tenders was 2018-01-11. The procurement was published on 2017-12-04.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

• Publicis Dublin

Who?

• TG4

What?

Where?

• Éire/Ireland

Procurement history

Date	Document
2017-12-04	Contract notice
2018-04-04	Contract award notice

Contract notice (2017-12-04)
Object
Scope of the procurement
Title: Marketing services
Reference number: TG4 Margaíocht / Marketing
Short description:

TG4 wishes to invite suitably qualified professional applicants to partake in an Invitation to Dialogue (ITD) and submit an Expression of Interest in respect of the provision of Marketing Services (Seirbhísí Margaíochta). The service will support marketing and communication for both TG4’s brand and programmes, and help drive awareness of and viewership to TG4 services. The term of this contract is for three (3) years with an option to extend for a further two (2) years.

Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Marketing services 📦
Additional CPV: Business services: law, marketing, consulting, recruitment, printing and security 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Competitive dialogue
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Other
Awarding authority name: TG4
Postal address: Oifigeach Sólathair
Postal code: Baile na hAbhann,
Postal town: Co. na Gaillimhe.
Contact
Internet address: http://www.tg4.ie 🌏
E-mail: sile.bhreathnach@tg4.ie 📧
Phone: +353 91505050 📞
Fax: +353 91505021 📠
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=122420&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2017-12-04 📅
Submission deadline: 2018-01-11 📅
Publication date: 2017-12-06 📅
Identifiers
Notice number: 2017/S 234-486438
OJ-S issue: 234

Object
Scope of the procurement
Short description:

The service will support marketing and communication for both TG4’s brand and programmes, and help drive awareness of and viewership to TG4 services. The term of this contract is for three (3) years with an option to extend for a further two (2) years.

Estimated total value: 300 000 EUR 💰
Title of the lot: Strategic Marketing Advice & Creative Communication.
Lot number: 1
Short description:

— Strategic Marketing advice: Provide insights to:

— — improve and grow our audience,

— — regular review of TG4’s communication campaigns and digital media.

Channels.

— Creative Communication:

— — build our media brand by raising the awareness and perception of TG4.

(increase mindshare), and,

— — by driving engagement with our content (increase viewers).

Duration: 36 months
Description of renewals:

The term of this contract is for three (3) years with an option to extend for a further two (2) years.

Title of the lot: Media Planning & Buying.
Lot number: 2
Short description:

— Media Planning and Buying that will promote TG4 programming across Media in a measurable and targeted way.

Procedure
Envisaged number of candidates: 3
Time of receipt of tenders: 15:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Irish 🗣️

Contracting authority
Identity
National registration number: N/a
Other type of contracting authority: Statutory Body
Contact
Contact point: Sile Bhreathnach
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1145 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=122420&B=ETENDERS_SIMPLE 🌏

Complementary information
Review body
Name: TG4
Postal address: Baile na hAbhann
Postal town: Co. Galway
Postal code: H91 X4T0
Country: Ireland 🇮🇪
Phone: +353 91505050 📞
E-mail: sile.bhreathnach@tg4.ie 📧
Source: OJS 2017/S 234-486438 (2017-12-04)

Contract award notice (2018-04-04)
Object
Scope of the procurement
Short description:

Cuireann TG4 fáilte roimh léiriú spéise do Sheirbhísí Margaíochta a fhéachfaidh le cur chuige Margaíochta agus Cumarsáide do bhranda agus do chláracha an chainéil a neartú agus le lucht féachana a mhealladh chuig seirbhísí TG4. Is conradh 3 bliana í seo, le rogha síneadh a chuir leis an gconradh ar feadh tréimhse suas le 2 bhliain. TG4 wishes to invite suitably qualified professional applicants to partake in an Invitation to Dialogue (ITD) and submit an Expression of Interest in respect of the provision of Marketing Services (Seirbhísí Margaíochta). The service will support marketing and communication for both TG4’s brand and programmes, and help drive awareness of and viewership to TG4 services. The term of this contract is for three (3) years with an option to extend for a further two (2) years.

Total value of the procurement: 109 922 EUR 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2018-04-04 📅
Publication date: 2018-04-06 📅
Identifiers
Notice number: 2018/S 067-149268
Refers to notice: 2017/S 234-486438
OJ-S issue: 67

Object
Scope of the procurement
Short description:

TG4 wishes to invite suitably qualified professional applicants to partake in an Invitation to Dialogue (ITD) and submit an Expression of Interest in respect of the provision of Marketing Services (Seirbhísí Margaíochta). The service will support marketing and communication for both TG4’s brand and programmes, and help drive awareness of and viewership to TG4 services. The term of this contract is for three (3) years with an option to extend for a further two (2) years.

Title of the lot: Strategic Marketing Advice and Creative Communication
Short description:

— Strategic Marketing advice: Provide insights to improve and grow our audience. Regular review of TG4’s communication campaigns and digital media channels,

— creative Communication: Build our media brand by raising the awareness and perception of TG4 (increase mindshare) and by driving engagement with our content (increase viewers).

Title of the lot: Media Planning and Buying

Procedure
Award criteria
Quality criterion (name): Quality: Demonstration of Integrated approach to communications planning
Quality criterion (weighting): 25
Quality criterion (name): Experience: Cross media: traditional media / Digital / Social media
Expertise and approach to Performance Review and Insights
Quality criterion (weighting): 10
Quality criterion (name): Understanding of TG4’s communication channels and audiences
Quality criterion (weighting): 20
Price weighting: 20
Quality criterion (name): Quality: Understanding of TG4 strategy requirements, audience focus and creative solution to this remit
Quality: Proposal on specific TG4 creative brief given
Experience: Creative solutions for other clients
Collaboration: Agency approach to combining in-house resources with agency skills and expertise.

Award of contract
Date of contract conclusion: 2018-04-04 📅
Source: OJS 2018/S 067-149268 (2018-04-04)

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