Contract for the provision of affiliate management services to Tote Ireland Ltd

Horse Racing Ireland (HRI)

Tote Ireland Ltd. (‘the Contracting Authority’) is a wholly owned subsidiary of Horse Racing Ireland, with responsibility for the operation of a Totalisator on the 26 racecourses in the Republic of Ireland. Tote Ireland is at the heart of Irish Horseracing, providing a wide variety of betting options for all race goers. More details are available at www.thetote.com Tote Ireland requires the services of a 3rd party to provide affiliate tracking software and to actively recruit appropriate affiliates and manage said affiliates on Tote's behalf. Currently Tote Ireland has a relatively limited presence on 3rd party websites, relying particularly on: IrishRacing.com and social media advertising to deliver additional accounts. Tote Ireland needs to expand this online advertising presence to be able to significantly grow its new account acquisition and to meet business objectives.

Deadline

The time limit for receipt of tenders was 2017-08-15. The procurement was published on 2017-07-10.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2017-07-10 Contract notice
2018-03-12 Contract award notice
Contract notice (2017-07-10)
Object
Scope of the procurement
Title: Gambling and betting services
Reference number: Affiliate Management Services
Short description:
Tote Ireland Ltd. (‘the Contracting Authority’) is a wholly owned subsidiary of Horse Racing Ireland, with responsibility for the operation of a Totalisator on the 26 racecourses in the Republic of Ireland. Tote Ireland is at the heart of Irish Horseracing, providing a wide variety of betting options for all race goers. More details are available at www.thetote.com Tote Ireland requires the services of a 3rd party to provide affiliate tracking software and to actively recruit appropriate affiliates and manage said affiliates on Tote's behalf. Currently Tote Ireland has a relatively limited presence on 3rd party websites, relying particularly on: IrishRacing.com and social media advertising to deliver additional accounts. Tote Ireland needs to expand this online advertising presence to be able to significantly grow its new account acquisition and to meet business objectives.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Gambling and betting services 📦
Additional CPV: Gambling services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Horse Racing Ireland (HRI)
Postal address: Ballymany, Co. Kildare
Postal town: The Curragh
Contact
Internet address: http://www.goracing.ie/ 🌏
E-mail: sbarthel@hri.ie 📧
Phone: +353 45455662 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=115537&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=115537&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2017-07-10 📅
Submission deadline: 2017-08-15 📅
Publication date: 2017-07-12 📅
Identifiers
Notice number: 2017/S 131-268262
OJ-S issue: 131
Additional information
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie)only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties. 2) This is the sole call for competition for this service. 3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers. 4) Establishment of the contract will be subject to the approval of the competent authorities. 5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition. 6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion. 7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time. 8) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words ‘or equivalent’ will always be appended. 9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return Fully completed submissions in order to avoid the risk of elimination from the competition.
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Object
Scope of the procurement
Estimated total value: 430 000 EUR 💰
Short description:
Tote Ireland Ltd. (‘the Contracting Authority’) is a wholly owned subsidiary of Horse Racing Ireland, with responsibility for the operation of a Totalisator on the 26 racecourses in the Republic of Ireland. Tote Ireland is at the heart of Irish Horseracing, providing a wide variety of betting options for all race goers. All profits made by Tote Ireland are used for the improvement of Irish Horseracing. Tote Ireland Ltd. also bets into all UK horse-racing meetings and a selection of US, French, South African, Dubai and Singapore racing from both the racecourse and through the telephone and internet wagering systems. Conversely a number of countries bet into Tote Ireland pool including the UK, France, Germany, USA, Spain and the Netherlands. More details are available at www.thetote.com
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Tote Ireland requires the services of a 3rd party to provide affiliate tracking software and to actively recruit appropriate affiliates and manage said affiliates on Tote's behalf.
Currently Tote Ireland has a relatively limited presence on 3rd party websites, relying particularly on IrishRacing.com and social media advertising to deliver additional accounts. Tote Ireland needs to expand this online advertising presence to be able to significantly grow its new account acquisition and to meet business objectives.
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The successful service provider will be expected to deliver a full suite of affiliate management services including but not limited to:
— Provision of 3rd party affiliate software;
— Affiliate Recruitment (internationally);
— Affiliate Management;
— Affiliate related reporting i.e. automatic tracking, affiliate revenue, etc.;
— Provision of affiliate communication portal;
— Provision of affiliate promotion and marketing portal;
— Integration of affiliate management system to track existing Tote website and apps (Android and IOS);
— Managing Payments to affiliates on behalf of Tote Ireland.
For a detailed specification of requirements, please refer to the attached document.
Estimated value excluding VAT: 430 000 EUR 💰
Duration: 72 months
Description of renewals: Range between 1 and 3 years.
Place of performance
Main site or place of performance: Ireland.

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:
A grouping, if successful, may be required to contract as a single entity having joint and several liability but subject to the agreement of the contracting parties. If it is proposed to sub-contract the delivery of any portion of the contract, it may be a condition of award of contract that both the service provider and any proposed sub-contractor enter simultaneously into a collateral warranty with the contracting authority for the relevant portion of the contract.
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Procedure
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 2018-08-15 📅
Tender opening date: 2017-08-15 📅
Tender opening time: 12:00

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Sarah Barthel
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/330 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=115537&B=ETENDERS_SIMPLE 🌏

Reference
Additional information
Estimated timing for further notices: 6 years.
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie)only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties.
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2) This is the sole call for competition for this service.
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers.
4) Establishment of the contract will be subject to the approval of the competent authorities.
5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition.
6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate.
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This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.
7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time.
8) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words ‘or equivalent’ will always be appended.
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9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return Fully completed submissions in order to avoid the risk of elimination from the competition.
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Complementary information
Review body
Name: The High Court
Postal address: Four Court, Inns Quay
Postal town: Dublin
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
E-mail: highcourtcentraloffice@courts.ie 📧
Fax: +353 18886088 📠
Internet address: http://www.courts.ie 🌏
Information about review deadlines:
Statutory Instrument No 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the framework agreement (including the reviewable public contract) and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that framework agreement and reviewable public contract.
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Body responsible for mediation procedures
Name: Please consult your legal advisor
Postal town: Ireland
Service from which information about the review procedure may be obtained
Same as: Body responsible for mediation procedures
Source: OJS 2017/S 131-268262 (2017-07-10)
Contract award notice (2018-03-12)
Object
Scope of the procurement
Short description:
Tote Ireland Ltd. (“the Contracting Authority”) is a wholly owned subsidiary of Horse Racing Ireland, with responsibility for the operation of a Totalisator on the 26 racecourses in the Republic of Ireland. Tote Ireland is at the heart of Irish Horseracing, providing a wide variety of betting options for all race goers. More details are available at www.thetote.com. Tote Ireland requires the services of a 3rd party to provide affiliate tracking software and to actively recruit appropriate affiliates and manage said affiliates on Tote’s behalf. Currently Tote Ireland has a relatively limited presence on 3rd party websites, relying particularly on IrishRacing.com and social media advertising to deliver additional accounts. Tote Ireland needs to expand this online advertising presence to be able to significantly grow its new account acquisition and to meet business objectives.
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Total value of the procurement: 500 000 EUR 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Contracting authority
Identity
Postal address: Ballymany
Postal code: The Curragh
Postal town: Co Kildare

Reference
Dates
Date dispatched: 2018-03-12 📅
Publication date: 2018-03-14 📅
Identifiers
Notice number: 2018/S 051-113375
Refers to notice: 2017/S 131-268262
OJ-S issue: 51
Additional information
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie)only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties. 2) This is the sole call for competition for this service. 3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers. 4) Establishment of the contract will be subject to the approval of the competent authorities. 5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition. 6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion. 7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time. 8) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended. 9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed submissions in order to avoid the risk of elimination from the competition.
Show more

Object
Scope of the procurement
Short description:
Tote Ireland Ltd. (“the Contracting Authority”) is a wholly owned subsidiary of Horse Racing Ireland, with responsibility for the operation of a Totalisator on the 26 racecourses in the Republic of Ireland. Tote Ireland is at the heart of Irish Horseracing, providing a wide variety of betting options for all race goers. All profits made by Tote Ireland are used for the improvement of Irish Horseracing. Tote Ireland Ltd. also bets into all UK horse-racing meetings and a selection of US, French, South African, Dubai and Singapore racing from both the racecourse and through the telephone and internet wagering systems. Conversely a number of countries bet into Tote Ireland pool including the UK, France, Germany, USA, Spain and the Netherlands. More details are available at www.thetote.com.
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Tote Ireland requires the services of a 3
— Provision of 3rd party affiliate software,
— Affiliate Recruitment (internationally),
— Affiliate Management,
— Affiliate related reporting i.e. automatic tracking, affiliate revenue, etc,
— Provision of affiliate communication portal,
— Provision of affiliate promotion and marketing portal,
— Integration of affiliate management system to track existing Tote website and apps (Android and IOS),

Procedure
Award criteria
Quality criterion (name): Methodology of Proposed Service Solution
Quality criterion (weighting): 50
Quality criterion (name): Contract Management
Quality criterion (weighting): 15
Quality criterion (name): Value Add
Quality criterion (weighting): 5
Price weighting: 30

Award of contract
Date of contract conclusion: 2018-01-31 📅

Reference
Additional information
8) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended.
Show more
9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed submissions in order to avoid the risk of elimination from the competition.
Show more

Complementary information
Review body
Information about review deadlines:
Statutory Instrument Nº 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the framework agreement (including the reviewable public contract) and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that framework agreement and reviewable public contract.
Show more
Source: OJS 2018/S 051-113375 (2018-03-12)