Request for Tenders for the provision of Research, Design and Media Buy Services (Public awareness and customer switching campaign in retail banking markets)

Department of Finance

Request for Tenders for the provision of Research, Design and Media Buy Services (Public awareness and customer switching campaign in retail banking markets).

Deadline

The time limit for receipt of tenders was 2016-08-26. The procurement was published on 2016-07-15.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who?

• Department of Finance

What?

Where?

• Dublin
• Éire/Ireland › Ireland

Procurement history

Date	Document
2016-07-15	Contract notice
2016-11-16	Contract award notice

Contract notice (2016-07-15)
Object
Scope of the procurement
Title: Marketing services
Reference number: Research, Design and Media Buy
Short description:

Request for Tenders for the provision of Research, Design and Media Buy Services (Public awareness and customer switching campaign in retail banking markets).

Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Marketing services 📦
Additional CPV: Research and development consultancy services 📦
Place of performance
NUTS region: Dublin 🏙️

Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Ministry or any other national or federal authority
Awarding authority name: Department of Finance
Postal address: Government Buildings, Merrion Street
Postal town: Dublin
Contact
Internet address: http://www.finance.gov.ie/ 🌏
E-mail: procurementofficer@finance.gov.ie 📧
Phone: +353 16767571 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=101041&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=101041&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2016-07-15 📅
Submission deadline: 2016-08-26 📅
Publication date: 2016-07-19 📅
Identifiers
Notice number: 2016/S 137-247510
OJ-S issue: 137

Object
Scope of the procurement
Estimated total value: 600 000 EUR 💰
Short description:

Request for Tenders for the provision of Research, Design and Media Buy

Services (Public awareness and customer switching campaign in retail banking

markets). In Summary, the services sought are as follows:

Conduct research and produce a report on the findings of same in relation to

current barriers for retail banking customers in the Irish market switching

financial products and providers. This research should guide campaign delivery

and should analyse the most effective methods of raising public awareness of

the options available to consumers; Develop a strategy and action plan based

on research undertaken to address the barriers that relate to consumer

awareness, lack of information and reluctance to switch provider or product;

Coordinate with relevant stakeholders; Implement this strategy including matters

such as creating whatever materials and media campaigns are considered by

the tenderer, with the agreement of the Contracting Authority, to be the most

effective means of communicating with the public and raising public awareness;

Measure and analyse the success of the public awareness campaign and

campaign to promote customer switching qualitatively and quantitatively; Monitor

and review the effectiveness of the strategy on an ongoing basis with regular

reports to the Contracting Authority; Adapt and refine the strategy as a result of

monitoring and reviews as necessary to ensure ongoing effectiveness of the

process with the approval of the Contracting Authority; and Present a final

evaluation report to the Contracting Authority on the overall project.

Estimated value excluding VAT: 600 000 EUR 💰
Duration: 12 months
Description of renewals: Please see Section 1.5 of RFT.
Place of performance
Main site or place of performance: Department of Finance.

Procedure
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Irish 🗣️
Tender validity period: 12 months
Tender opening date: 2016-08-26 📅
Tender opening time: 12:00

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Colm O'Neill
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/310 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=101041&B=ETENDERS_SIMPLE 🌏

Complementary information
Review body
Name: The Courts of Ireland
Postal town: Dublin
Country: Ireland 🇮🇪
Source: OJS 2016/S 137-247510 (2016-07-15)

Contract award notice (2016-11-16)
Object
Scope of the procurement
Total value of the procurement: 600 000 EUR 💰
Notice metadata
Document type: Contract award notice
Regulation: European Union, with participation of GPA countries

Procedure
Type of bid: Not applicable

Contracting authority
Identity
Awarding authority name: Minister for Finance
Postal code: DO2 R583
Contact
Phone: +353 16045818 📞

Reference
Dates
Date dispatched: 2016-11-16 📅
Publication date: 2016-11-18 📅
Identifiers
Notice number: 2016/S 223-406652
Refers to notice: 2016/S 137-247510
OJ-S issue: 223

Object
Scope of the procurement
Short description:

In Summary, the services sought are as follows: Conduct research and produce a report on the findings of same in relation to current barriers for retail banking customers in the Irish market switching financial products and providers; Develop a strategy and action plan based on research undertaken; Coordinate with relevant stakeholders; Implement this strategy including matters such as creating whatever materials and media campaigns are considered by the tenderer, with the agreement of the Contracting Authority, to be the most effective means of communicating with the public and raising public awareness; Measure and analyse the success of the campaign qualitatively and quantitatively; Monitor and review the effectiveness of the strategy on an ongoing basis; Adapt and refine the strategy as a result of monitoring and reviews as necessary to ensure ongoing effectiveness; and Present a final evaluation report to the Contracting Authority on the overall project.

Procedure
Award criteria
Quality criterion (name): Understanding of tender
Quality criterion (weighting): 15 %
Quality criterion (name): Methodology and strategy
Quality criterion (weighting): 25 %
Quality criterion (name): Relevant skills, expertise etc.
Creative approach
Quality criterion (weighting): 20 %
Quality criterion (name): Evaluation
Quality criterion (weighting): 5 %
Cost criterion: Total cost excluding campaign delivery
Cost weighting: 20 %

Award of contract
Date of contract conclusion: 2016-10-27 📅

Complementary information
Review body
Name: Department of Finance
Postal address: Government Buildings, Upper Merrion Street
Postal code: D02 R583
Phone: +353 16045818 📞
E-mail: procurementofficer@finance.gov.ie 📧
Source: OJS 2016/S 223-406652 (2016-11-16)

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