Request for tender for Media Strategy, Planning and Buying National Framework

The Office of Government Procurement

The OGP (Office of Government Procurement) acting on behalf of DEPR (Department of Public Expenditure and Reform) invites expressions of interest from economic operators for the establishment of a Multi-Lot, Multi-Supplier Framework Agreement for the supply of ‘Media Strategy, Planning and Buying’ services. The Office of Government Procurement has been established by the Minister of Public Expenditure and Reform and is tasked (inter alia) with sourcing goods and / or services for and on behalf of public service bodies. References to the OGP will be deemed to be references to the Contracting Authority.

Deadline

The time limit for receipt of tenders was 2016-02-29. The procurement was published on 2016-01-29.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2016-01-29 Contract notice
2016-12-08 Contract award notice
2020-10-29 Modification of a contract/concession during its term
2020-11-04 Modification of a contract/concession during its term
2020-11-12 Modification of a contract/concession during its term
Contract notice (2016-01-29)
Object
Scope of the procurement
Title: Advertising and marketing services
Quantity or scope:
Request for tender for Media Strategy, Planning and Buying National Framework.90 000 00095 000 000
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for one or more lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Ministry or any other national or federal authority
Awarding authority name: The Office of Government Procurement
Postal address: 3A Mayor Street Upper
Postal code: 1
Postal town: Dublin
Contact
Internet address: https://www.procurement.ie/ 🌏
Phone: +353 761008000 📞

Reference
Dates
Date dispatched: 2016-01-29 📅
Submission deadline: 2016-02-29 📅
Publication date: 2016-02-02 📅
Identifiers
Notice number: 2016/S 022-035111
OJ-S issue: 22
Additional information
Please refer to the RFT Documentation associated with the tender notice published on www.etenders.gov.ie (RFT ID 102585).

Object
Scope of the procurement
Estimated value excluding VAT: 90 000 000 💰
95 000 000 💰
Short description:
The OGP (Office of Government Procurement) acting on behalf of DEPR (Department of Public Expenditure and Reform) invites expressions of interest from economic operators for the establishment of a Multi-Lot, Multi-Supplier Framework Agreement for the supply of ‘Media Strategy, Planning and Buying’ services. The Office of Government Procurement has been established by the Minister of Public Expenditure and Reform and is tasked (inter alia) with sourcing goods and / or services for and on behalf of public service bodies. References to the OGP will be deemed to be references to the Contracting Authority.
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Lot number: 1
Title of the lot: Agency of Record for Republic of Ireland Media Buying (Negotiation)
Short description:
Lot 1: Agency of Record for Republic of Ireland…
… Media.Buying: The Contracting Authority would like to appoint an Agency of Record.
… Media.
Buying: The Contracting Authority would like to appoint an Agency of Record.
Lot number: 2
Title of the lot: Republic of Ireland Media Strategy, Planning & Buying (Implementation)
Short description:
The Contracting Authority would like to appoint 5 Media Agencies to develop and implement Republic of Ireland promotional campaigns on behalf of Framework Client(s) across the Public Sector. Lot 2 Media Agencies will manage the day to day strategic, planning and buying management of the Framework Client(s) Republic of Ireland campaigns. The framework agencies will plan and buy media using the prices and conditions negotiated by the Agency of Record.
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Lot number: 3
Title of the lot: Recruitment Campaigns and Public Notices Media Planning and Buying
Short description:
The Contracting Authority would like to appoint a Media Agency to provide the following services to Framework Client(s) across the Public Sector.
Quantity or scope: Request for tender for Media Strategy, Planning and Buying National Framework.
Number of possible renewals: 2
Time frame for subsequent contracts: 12 months
Duration: 024 months
Reference number: MMP001F

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:
Please refer to the RFT Documentation associated with the tender notice published on www.etenders.gov.ie (RFT ID 102585).
Economic and financial standing:
Please refer to the RFT Documentation associated with the tender notice published on www.etenders.gov.ie (RFT ID 102585).
Minimum level(s) of standards:
Please refer to the RFT Documentation associated with the tender notice published on www.etenders.gov.ie (RFT ID 102585).
Technical and professional ability:
Please refer to the RFT Documentation associated with the tender notice published on www.etenders.gov.ie (RFT ID 102585).
Contract execution
Deposits and guarantees required:
Please refer to the RFT Documentation associated with the tender notice published on www.etenders.gov.ie (RFT ID 102585).
Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
Please refer to the RFT Documentation associated with the tender notice published on www.etenders.gov.ie (RFT ID 102585).
Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
Please refer to the RFT Documentation associated with the tender notice published on www.etenders.gov.ie (RFT ID 102585).

Procedure
Number of operators of the framework agreement: 5
Duration of the framework agreement in years: 2
Minimum number of candidates: 5
Maximum number of candidates: 8
Date of dispatch of invitations: 2016-03-07 📅
Languages
Language: English 🗣️

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Tender Operations Team
Address of the buyer profile: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/351 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=96070&B=ETENDERS_SIMPLE 🌏
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=96070&B=ETENDERS_SIMPLE 🌏

Reference
Identifiers
Reference number attributed by the contracting authority: MMP001F

Complementary information
Review body
Name: The High Court of Ireland
Country: Ireland 🇮🇪
Information about review deadlines: Please consult your company legal advisors.
Source: OJS 2016/S 022-035111 (2016-01-29)
Contract award notice (2016-12-08)
Object
Scope of the procurement
Short description:
The OGP (Office of Government Procurement) acting on behalf of DEPR (Department of Public Expenditure and Reform) invites expressions of interest from economic operators for the establishment of a Multi-Lot, Multi-Supplier Framework Agreement for the supply of ‘Media Strategy, Planning and Buying’ services. The Office of Government Procurement has been established by the Minister of Public Expenditure and Reform and is tasked (inter alia) with sourcing goods and / or services for and on behalf of public service bodies. References to the OGP will be deemed to be references to the Contracting Authority.
Show more
Total value of the procurement: 95 000 000 EUR 💰
Notice metadata
Document type: Contract award notice
Common procurement vocabulary (CPV)
Additional CPV: Advertising and marketing services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Type of bid: Not applicable

Contracting authority
Contact
Internet address: http://www.procurement.ie/ 🌏
E-mail: support@ogp.gov.ie 📧

Reference
Dates
Date dispatched: 2016-12-08 📅
Publication date: 2016-12-13 📅
Identifiers
Notice number: 2016/S 240-437704
Refers to notice: 2016/S 022-035111
OJ-S issue: 240
Additional information
Negotiating approx. 95 000 000 EUR PSB spend across all Lots (excl. VAT) over the maximum Term incl. extension options.

Object
Scope of the procurement
Short description:
The OGP (Office of Government Procurement) acting on behalf of DEPR (Department of Public Expenditure and Reform) invites expressions of interest from economic operators for the establishment of a Multi-Lot, Multi-Supplier Framework Agreement for the supply of ‘Media Strategy, Planning and Buying’ services.
Show more
The Office of Government Procurement has been established by the Minister of Public Expenditure and Reform and is tasked (inter alia) with sourcing goods and / or services for and on behalf of public service bodies. References to the OGP will be deemed to be references to the Contracting Authority.
Show more
Lot 1: Agency of Record for Republic of Ireland Media Buying: The Contracting Authority would like to appoint an Agency of Record.
Additional information:
Negotiating approx. 95 000 000 EUR PSB spend across all Lots (excl. VAT) over the maximum Term incl. extension options.
Title of the lot: Republic of Ireland Media Strategy, Planning and Buying (Implementation)
Additional information:
Implementation of 83 000 000 EUR (excl. VAT) over the maximum Term incl. extension options.
Short description:
The Contracting Authority would like to appoint a Media Agency to provide the following services to Framework Client(s) across the Public Sector:

Procedure
Award criteria
Quality criterion (name): Quality and balance of team offered
Quality criterion (weighting): 1000
Quality criterion (name): Media buying (negotiation) strategies
Quality criterion (weighting): 2000
Quality criterion (name): Strategically appropriate and ‘quality’ media inventory/ media buying deal process / expenditure on media sponsorships, promotions, etc.
Quality criterion (weighting): 1500
Quality criterion (name): Value-adds
Quality criterion (weighting): 500
Quality criterion (name): Management reporting
Cost criterion: Media prices and quality offered
Cost weighting: 3000
Cost criterion: Annual fees
Cost weighting: 1000
Quality criterion (name): Understanding of the challenges of the brief
Understanding of the target audience(s) and especially their media consumption behaviour
Quality and creativity of strategic approach and recommended media strategy
Effectiveness and efficiency of recommended media plan
Quality and balance of team and resources offered
Cost criterion: Remuneration and costs (as per the pricing document, see Appendix 2)
Remuneration and costs (as per the pricing schedule in this RFT)

Award of contract
Date of contract conclusion: 2016-11-25 📅

Complementary information
Review body
Postal town: Dublin
Phone: +353 18886000 📞
Information about review deadlines: Please consult your own legal advisors.
Source: OJS 2016/S 240-437704 (2016-12-08)
Modification of a contract/concession during its term (2020-10-29)
Object
Scope of the procurement
Total value of the procurement: 142 500 000 EUR 💰
Notice metadata
Document type: Modification of a contract/concession during its term

Procedure
Award criteria
Not applicable

Contracting authority
Identity
Postal town: Dublin 1

Reference
Dates
Date dispatched: 2020-10-29 📅
Publication date: 2020-11-03 📅
Identifiers
Notice number: 2020/S 214-525309
Refers to notice: 2016/S 240-437704
OJ-S issue: 214
Additional information
Negotiating approx. EUR 142 500 000 PSB spend across all lots (excl. VAT).

Object
Scope of the procurement
Title of the lot: Lot 1: Agency of Record for Republic of Ireland Media Buying (Negotiation)
Short description:
Request for tender for media strategy, planning and buying national framework. Reference number: MMP001F.
Duration: 48 months

Award of contract
Name: Core Media SJRQ Ltd
Postal address: 16 Sir John Rogersons Quay
Postal town: Dublin 2
Country: Ireland 🇮🇪
Total value of the procurement: 142 500 000 EUR 💰
Source: OJS 2020/S 214-525309 (2020-10-29)
Modification of a contract/concession during its term (2020-11-04)
Object
Scope of the procurement
Total value of the procurement: 124 500 000 EUR 💰

Reference
Dates
Date dispatched: 2020-11-04 📅
Publication date: 2020-11-09 📅
Identifiers
Notice number: 2020/S 218-536155
OJ-S issue: 218
Additional information
Planning and Buying approx. EUR 124 500 000 PSB spend across Lot 2 (excl. VAT).

Object
Scope of the procurement
Title of the lot: Request for Tender for Media Strategy, Planning and Buying National Framework
Short description:
Request for tender for Media Strategy, Planning and Buying National Framework. Reference number: MMP001F.

Award of contract
Name: Carat Ireland
Postal town: Monkstown
Name: GroupM WPP Limited
Postal town: Dublin
Name: Havas Media
MediaVest
PHD Ireland
Total value of the procurement: 124 500 000 EUR 💰
Source: OJS 2020/S 218-536155 (2020-11-04)
Modification of a contract/concession during its term (2020-11-12)
Object
Scope of the procurement
Total value of the procurement: 18 000 000 EUR 💰

Reference
Dates
Date dispatched: 2020-11-12 📅
Publication date: 2020-11-17 📅
Identifiers
Notice number: 2020/S 224-551552
OJ-S issue: 224
Additional information
Planning and buying approx. EUR 18 000 000 PSB spend across lot 3 (excluding VAT).

Award of contract
Name: MediaVest (Spark Foundry)
Total value of the procurement: 18 000 000 EUR 💰
Source: OJS 2020/S 224-551552 (2020-11-12)
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