Request for tender for Media Strategy, Planning and Buying National Framework

The Office of Government Procurement

The OGP (Office of Government Procurement) acting on behalf of DEPR (Department of Public Expenditure and Reform) invites expressions of interest from economic operators for the establishment of a Multi-Lot, Multi-Supplier Framework Agreement for the supply of ‘Media Strategy, Planning and Buying’ services. The Office of Government Procurement has been established by the Minister of Public Expenditure and Reform and is tasked (inter alia) with sourcing goods and / or services for and on behalf of public service bodies. References to the OGP will be deemed to be references to the Contracting Authority.

Deadline
The time limit for receipt of tenders was 2016-02-29. The procurement was published on 2016-01-29.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2016-01-29 Contract notice
2016-12-08 Contract award notice
2020-10-29 Modification of a contract/concession during its term
2020-11-04 Modification of a contract/concession during its term
2020-11-12 Modification of a contract/concession during its term
Modification of a contract/concession during its term (2020-10-29)
Contracting authority
Name and addresses
Name: The Office of Government Procurement
National registration number: N/a
Postal address: 3A Mayor Street Upper
Postal town: Dublin 1
Country: Ireland 🇮🇪
Contact person: Tender Operations Team
Phone: +353 761008000 📞
E-mail: support@ogp.gov.ie 📧
Region: Éire/Ireland 🏙️
URL: http://www.procurement.ie/ 🌏
Address of the buyer profile: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/351 🌏

Object
Scope of the procurement
Title:
“Request for Tender for Media Strategy, Planning and Buying National Framework MMP001F”
Products/services: Advertising and marketing services 📦
Title: Lot 1: Agency of Record for Republic of Ireland Media Buying (Negotiation)
Title
Lot Identification Number: 1
Description
Additional products/services: Advertising and marketing services 📦
Additional products/services: Advertising services 📦
Additional products/services: Advertising consultancy services 📦
Additional products/services: Advertising management services 📦
Additional products/services: Advertising campaign services 📦
Additional products/services: Aeral advertising services 📦
Additional products/services: Marketing services 📦
Additional products/services: Marketing management consultancy services 📦
Additional products/services: Radio and television services 📦
Place of performance: Éire/Ireland 🏙️
Description of the procurement:
“Request for tender for media strategy, planning and buying national framework. Reference number: MMP001F.”
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 48
Duration of the contract, framework agreement, dynamic purchasing system or concession
In the case of framework agreements, provide justification for any duration exceeding 4 years:
“Framework extended by 12 months under Article 72 paragraph 1(c) of Directive 2014/24/EU.”

Procedure
Administrative information
Previous publication concerning this procedure: 2016/S 240-437704

Award of contract
Contract Number: 1
Lot Identification Number: 1
Title:
“Request for tender for Media Strategy, Planning and Buying National Framework. Reference number: MMP001F”
Date of conclusion of the contract: 2016-11-25 📅
Name and address of the contractor
Name: Core Media SJRQ Ltd
Postal address: 16 Sir John Rogersons Quay
Postal town: Dublin 2
Country: Ireland 🇮🇪
Region: Éire/Ireland 🏙️
The contractor is an SME ✅
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 142 500 000 💰

Complementary information
Additional information
Negotiating approx. EUR 142 500 000 PSB spend across all lots (excl. VAT).
Review body
Name: The High Court of Ireland
Postal town: Dublin
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
Review procedure
Precise information on deadline(s) for review procedures: Please consult your own legal advisors.
Source: OJS 2020/S 214-525309 (2020-10-29)
Modification of a contract/concession during its term (2020-11-04)
Contracting authority
Name and addresses
Postal town: Dublin
Postal code: 1

Object
Scope of the procurement
Title: Request for Tender for Media Strategy, Planning and Buying National Framework
Title
Lot Identification Number: 2
Description
Description of the procurement:
“Request for tender for Media Strategy, Planning and Buying National Framework. Reference number: MMP001F.”

Award of contract
Contract Number: 2-6
Lot Identification Number: 2
Title:
“Request for tender for Media Strategy, Planning and Buying National Framework. Reference number: MMP001F.”
Information about tenders
The contract has been awarded to a group of economic operators ✅
Name and address of the contractor
Name: Carat Ireland
Postal town: Monkstown
Name: GroupM WPP Limited
Postal town: Dublin
The contractor is an SME
Name: Havas Media
Name: MediaVest
Name: PHD Ireland
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 124 500 000 💰

Complementary information
Additional information
Planning and Buying approx. EUR 124 500 000 PSB spend across Lot 2 (excl. VAT).
Source: OJS 2020/S 218-536155 (2020-11-04)
Modification of a contract/concession during its term (2020-11-12)
Object
Title
Lot Identification Number: 3

Award of contract
Contract Number: 7
Lot Identification Number: 3

“Request for tender for Media Strategy, Planning and Buying National Framework. Reference Number: MMP001F”
Name and address of the contractor
Name: MediaVest (Spark Foundry)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 18 000 000 💰

Complementary information
Additional information

“Planning and buying approx. EUR 18 000 000 PSB spend across lot 3 (excluding VAT).”
Source: OJS 2020/S 224-551552 (2020-11-12)
New procurements in related categories 🆕
Related searches 🔍
Suppliers: Carat Ireland Core Media Core Media SJRQ Limited Core Media SJRQ Ltd GroupM WPP Limited Havas Media Mediavest MediaVest (Spark Foundry) Phd Ireland
Products/services: Business services: law, marketing,... Market and economic research; polling and... Advertising and marketing services Advertising services Advertising consultancy services Advertising management services Advertising campaign services Aeral advertising services Marketing services Business and management consultancy and...