Media Planning and Buying Services

Sustainable Energy Authority of Ireland

The Sustainable Energy Authority of Ireland (SEAI) has a mission to play a
leading role in the transformation of Ireland into a society based on sustainable
energy structures, technologies and practices. Its key objectives are implementing
strong energy efficiency actions, accelerating the development and adoption of
technologies to exploit renewable energy sources, supporting innovation and
enterprise for our low-carbon future. SEAI's programmes target all sectors of the
economy and society.Advertising is utilised by SEAI for a number of reasons
within strategically integrated communications campaigns. The specific tasks will
be determined in accordance with each campaign. However in all cases
advertisements will be expected to achieve some or all of the following:
โ€”Mobilise the target audience to action or stimulate participation in SEAI activities /
programmes.
โ€”Stimulate some change in their behaviour in relation to energy.
โ€”Modify attitudes in favour of sustainable energy (energy efficiency and renewable
energy).
โ€”Position SEAI correctly, appropriately and effectively with its key audiences /
stakeholders.
The contract is for the provision of media planning and buying services.
Note: SEAI will separately appoint an organisation to provide campaign planning,
creative and production services. The appointed agencies will be required to
collaborate and cooperate on campaign delivery.
For more information, please refer to the notice published on www.etenders.gov.ie

Deadline
The time limit for receipt of tenders was 2016-02-02. The procurement was published on 2016-01-05.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
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Procurement history
Date Document
2016-01-05 Contract notice
2016-06-29 Contract award notice