Direct Marketing Services, both Online and Offline, in the United States Market

Tourism Ireland Limited

The New York, US Market Office office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for online and offline direct marketing services in the United States. The Contract Period will be for two (2) years, with option to extend annually for up to an additional two (2) years subject to budget and annual performance review, and other factors. It is anticipated that work under the Framework Agreement will commence in January 2017. It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time.

Deadline

The time limit for receipt of tenders was 2016-04-14. The procurement was published on 2016-03-14.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2016-03-14 Contract notice
2016-11-11 Contract award notice
Contract notice (2016-03-14)
Object
Scope of the procurement
Title: Direct marketing services
Quantity or scope:
The Contract Period will be for two (2) years, with option to extend annually for up to an additional two (2) years subject to budget and annual performance review, and other factors.Email Direct Marketing (EDM) Services may vary depending on the project. The services required from the successful supplier will be predominately digital in nature. It is envisaged that the EDM services required will be project or scheme specific depending on the issue or objective involved.It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time.
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Total value of the procurement: 1 200 000 💰
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Direct marketing services 📦

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Tourism Ireland Limited
Postal address: 5th Floor — Bishop's Square, Redmond's Hill
Postal code: D02 TD99
Postal town: Dublin
Contact
Internet address: http://www.ireland.com 🌏
E-mail: hhughes@tourismireland.com 📧
Phone: +353 14763474 📞
Fax: +353 014763642 📠

Reference
Dates
Date dispatched: 2016-03-14 📅
Submission deadline: 2016-04-14 📅
Publication date: 2016-03-16 📅
Identifiers
Notice number: 2016/S 053-089195
OJ-S issue: 53
Additional information
Duration of the Framework Agreement: It is anticipated that the Framework Agreement will commence during May 2012 for a period of 2 years with an option at the sole discretion of Tourism Ireland to extend annually for up to a further 2 years. This is the first stage in a two-stage restricted procedure. Following evaluation of Requests to Participate received, a minimum of five shortlisted candidates will be invited to submit a detailed tender proposal. Tourism Ireland requires all Requests to Participate to adopt a standard, prescribed format. The Request to Participate document setting out this required format is available on www.etenders.gov.ie Requests to Participate (5 copies plus 1 soft copy ) must be delivered in a sealed envelope to the delivery address by the deadline detailed in this Contract Notice. Tourism Ireland will not accept or consider Requests to Participate delivered after this deadline. Tourism Ireland will not accept responsibility for Requests to Participate that are lost or damaged in the post. Membership of the Framework Agreement will not of itself confer any rights upon the candidate admitted to the Agreement in respect of the award of any contract at any stage during the life of the Framework Agreement. Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded. Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North South Implementation Bodies and Tourism Ireland, which is available on Tourism Ireland‘s website. The contract will be subject to Irish law. Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process. This Contract Notice does not represent a commitment to enter into any contract(s).
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Object
Scope of the procurement
Short description:
The New York, US Market Office office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for online and offline direct marketing services in the United States. The Contract Period will be for two (2) years, with option to extend annually for up to an additional two (2) years subject to budget and annual performance review, and other factors. It is anticipated that work under the Framework Agreement will commence in January 2017. It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time.
Show more
Quantity or scope:
The Contract Period will be for two (2) years, with option to extend annually for up to an additional two (2) years subject to budget and annual performance review, and other factors.
Email Direct Marketing (EDM) Services may vary depending on the project. The services required from the successful supplier will be predominately digital in nature. It is envisaged that the EDM services required will be project or scheme specific depending on the issue or objective involved.
Show more
It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time.
Reference number: US/DM/2016
Place of performance
Main site or place of performance: United States of America.

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:
(1) Any candidate found to be guilty of serious misrepresentation in providing any information required, may be declared ineligible and not selected to continue with this procurement process.
Economic and financial standing:
(1) All candidates will be required to provide a reference from their bank.
(2) All candidates will be required to provide a statement, covering the 3 previous financial years including the overall turnover of the candidate and the turnover in respect of the activities which are of a similar type to the subject matter of this notice.
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(3) All candidates will be required to provide statements of accounts or extracts from those accounts relating to their business.
Minimum level(s) of standards:
Applicants should demonstrate robust financial standing by providing:
*audited accounts/financial statements for the last three years.
Technical and professional ability:
Applicants must demonstrate that they have the necessary experience in managing and executing similar direct marketing services, both online and offline, by providing:
Experience in handling contracts of a similar size and nature:
Details of creative development and execution of a previous consumer email marketing campaign completed in the last two (2) years including a description of the project, delivery time-frames, services provided, integrated campaigns, data management, metrics and measurement, business outcomes, samples of completed work, client list, data sources, and, names, position and contact details of referees in each instance. This campaign must show how the supplier's capability and fully demonstrate a competency and knowledge of the digital landscape, and must have been executed in the United States Market.
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Relevant experience, qualifications and skills:
Details of relevant experience of the team/personnel who will be involved in the provision of Direct Marketing services to Tourism Ireland (role, number of years experience in similar role, similar projects worked on, area of expertise), providing CV's for each member of the team.
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Adequate resources to fulfil the requirements:
Capacity to fulfil requirements on a variety of scales from niche projects to large scale campaigns.
Contract execution
Deposits and guarantees required:
The successful provider may be required to provide a bank guarantee and/or performance bond at contract stage. Further details are to be provided to shortlisted candidates in the Invitation to Tender documents.
Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
Details will be provided to shortlisted candidates in the Invitation to Tender documents.
Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
A grouping if successful must contract as a single entity, having joint and several liability.

Procedure
Duration of the framework agreement in years: 4
Envisaged number of candidates: 5
Objective criteria for selection:
A minimum of 5 applicants will be shortlisted and invited to tender by application of the following Suitability Criteria:
Applicants should demonstrate robust financial standing by providing:
Evidence of operational base in the US and commitment to operate to US Eastern Standard Time
Satisfaction of financial stability
References from other clients supplied
Experience in handling contracts of a similar size and nature:
Details of creative development and execution of a previous consumer email marketing campaign completed in the last two (2) years including a description of the project, delivery time-frames, services provided, integrated campaigns, data management, metrics and measurement, business outcomes, samples of completed work, client list, data sources, and, names, position and contact details of referees in each instance. This campaign must show how the supplier's capability and fully demonstrate a competency and knowledge of the digital landscape, and must have been executed in the United States Market. [50 %]
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Relevant experience, qualifications and skills:
Details of relevant experience of the team/personnel who will be involved in the provision of Direct Marketing services to Tourism Ireland (role, number of years experience in similar role, similar projects worked on, area of expertise), providing CV's for each member of the team. [30 %]
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Adequate resources to fulfil the requirements:
Capacity to fulfil requirements on a variety of scales from niche projects to large scale campaigns [20 %].
Languages
Language: English 🗣️

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Hannah Hughes
Address of the buyer profile: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/1197 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=97368&B=ETENDERS_SIMPLE 🌏
Name: Tourism Ireland Limited
Postal address: 345 Park Ave, 17th Floor
Postal town: New York
Postal code: NY 10154
Country: United States 🇺🇸
Contact point: Deirdre O'Brien
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=97368&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Start date: 2017-01-01 📅
End date: 2021-01-01 📅
Identifiers
Reference number attributed by the contracting authority: US/DM/2016
Additional information
Duration of the Framework Agreement: It is anticipated that the Framework Agreement will commence during May 2012 for a period of 2 years with an option at the sole discretion of Tourism Ireland to extend annually for up to a further 2 years.
This is the first stage in a two-stage restricted procedure. Following evaluation of Requests to Participate received, a minimum of five shortlisted candidates will be invited to submit a detailed tender proposal.
Tourism Ireland requires all Requests to Participate to adopt a standard, prescribed format. The Request to Participate document setting out this required format is available on www.etenders.gov.ie Requests to Participate (5 copies plus 1 soft copy ) must be delivered in a sealed envelope to the delivery address by the deadline detailed in this Contract Notice. Tourism Ireland will not accept or consider Requests to Participate delivered after this deadline.
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Tourism Ireland will not accept responsibility for Requests to Participate that are lost or damaged in the post.
Membership of the Framework Agreement will not of itself confer any rights upon the candidate admitted to the Agreement in respect of the award of any contract at any stage during the life of the Framework Agreement.
Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded.
Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North South Implementation Bodies and Tourism Ireland, which is available on Tourism Ireland‘s website.
The contract will be subject to Irish law.
Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process.
This Contract Notice does not represent a commitment to enter into any contract(s).
Source: OJS 2016/S 053-089195 (2016-03-14)
Contract award notice (2016-11-11)
Object
Scope of the procurement
Short description:
Competition Completed — Contract Awarded. The New York, US Market Office office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for online and offline direct marketing services in the United States.
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Total value of the procurement: 1 200 000 EUR 💰
Notice metadata
Document type: Contract award notice
Common procurement vocabulary (CPV)
Additional CPV: Direct marketing services 📦
Place of performance
NUTS region: Extra-Regio NUTS 1 🏙️

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2016-11-11 📅
Publication date: 2016-11-15 📅
Identifiers
Notice number: 2016/S 220-401266
Refers to notice: 2016/S 053-089195
OJ-S issue: 220

Object
Scope of the procurement
Short description:
Tourism Ireland's US Market Office in New York wishes to appoint a Direct Marketing Agency to a single-party framework agreement for online and offline direct marketing services in the US. The contract period will be for 2 years, with the option to extend annually for up to an additional 2 years, subject to budget, annual performance and other factors. It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time.
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Place of performance
Main site or place of performance: USA.

Procedure
Award criteria
Quality criterion (name): Creativity of approach
Quality criterion (weighting): 25 %
Quality criterion (name): Understanding of the aims of Tourism Ireland and demonstrated ability of proposed campaign to deliver on Tourism Ireland's objectives
Quality criterion (weighting): 15 %
Quality criterion (name): Project management and implementation ability
Quality criterion (weighting): 10 %
Cost criterion: Cost
Cost weighting: 50 %

Award of contract
Date of contract conclusion: 2016-08-15 📅

Complementary information
Review body
Name: The High Court
Postal address: The Four Courts
Postal town: Dublin
Postal code: 7
Country: Ireland 🇮🇪
Source: OJS 2016/S 220-401266 (2016-11-11)
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