Contract for Advertising & Media Services

Fáilte Ireland-National Tourism Development Authority

LOT 1 — Creative Agency
Fáilte Ireland would like to appoint a creative agency with digital, social networking and direct marketing capability and resources to develop and implement its promotional campaigns. The major focus of these campaigns will be in Ireland but occasionally there may be a requirement to execute some activity internationally.
LOT 2 — Media Planning and Buying Agency
Fáilte Ireland would like to appoint a Media Planning and Buying Agency to develop and implement its promotional campaigns. The major focus of these campaigns will be in Ireland but occasionally there may be a requirement to execute some activity internationally.

Deadline

The time limit for receipt of tenders was 2015-05-18. The procurement was published on 2015-04-16.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

• Mindshare Media Ireland Ltd
• Rothco

Who?

• Fáilte Ireland-National Tourism Development Authority

What?

Where?

• Éire/Ireland

Procurement history

Date	Document
2015-04-16	Contract notice
2015-11-26	Contract award notice

Contract notice (2015-04-16)
Object
Scope of the procurement
Title: Advertising and marketing services
Quantity or scope:

The contract will be awarded for a 3 year period with the option to extend for 2 further 12 month periods (subject to annual review, budget and requirements). The contract will be subject to annual review (to include satisfactory supplier performance) and confirmation each year.

Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for one or more lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Fáilte Ireland-National Tourism Development Authority
Postal address: 88-95 Amiens Street
Postal code: 1
Postal town: Dublin
Contact
E-mail: procurement@failteireland.ie 📧
Phone: +353 18847888 📞
Fax: +353 18556821 📠

Reference
Dates
Date dispatched: 2015-04-16 📅
Submission deadline: 2015-05-18 📅
Publication date: 2015-04-21 📅
Identifiers
Notice number: 2015/S 077-136523
Refers to notice: 2014/S 232-409115
OJ-S issue: 77

Object
Scope of the procurement
Short description:

LOT 1 — Creative Agency

Fáilte Ireland would like to appoint a creative agency with digital, social networking and direct marketing capability and resources to develop and implement its promotional campaigns. The major focus of these campaigns will be in Ireland but occasionally there may be a requirement to execute some activity internationally.

LOT 2 — Media Planning and Buying Agency

Fáilte Ireland would like to appoint a Media Planning and Buying Agency to develop and implement its promotional campaigns. The major focus of these campaigns will be in Ireland but occasionally there may be a requirement to execute some activity internationally.

Lot number: 1
Title of the lot: Creative Agency
Lot number: 2
Title of the lot: Media Planing and Buying Agency
Reference number: DI/2015/02
Place of performance
Main site or place of performance: Ireland.

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:

As stated in the Qualification Questionnaire available for downloading from the Irish Government‘sw Procurement Website www.etenders.gov.ie

Economic and financial standing:

As stated in the Qualification Questionnaire available for downloading from the Irish Government‘sw Procurement Website www.etenders.gov.ie

Minimum level(s) of standards:

As stated in the Qualification Questionnaire available for downloading from the Irish Government‘sw Procurement Website www.etenders.gov.ie

Technical and professional ability:

As stated in the Qualification Questionnaire available for downloading from the Irish Government‘sw Procurement Website www.etenders.gov.ie

Contract execution
Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Payment on receipt of invoices quoting a valid Fáilte Ireland purchase order number.

Legal form to be taken by the group of economic operators to whom the contract is to be awarded: Single Legal Entity(ies).

Procedure
Envisaged number of candidates: 4
Languages
Language: English 🗣️

Contracting authority
Identity
National registration number: N/a
Awarding authority name: Tourism Ireland
Contact
Contact point: Procurement Unit
Address of the buyer profile: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/1169 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=87357&B=ETENDERS_SIMPLE 🌏
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=87357&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Publication date: 2014-12-02 📅
Identifiers
Reference number attributed by the contracting authority: DI/2015/02
Notice number in the OJ S: 2014/S 232-409115

Complementary information
Review body
Name: The High Court
Postal address: Chief Registrar, The Four Courts
Postal town: Dublin
Postal code: 7
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
Internet address: http://www.courts.ie 🌏
Information about review deadlines:

The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The Statutory Instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that contract.

Source: OJS 2015/S 077-136523 (2015-04-16)

Contract award notice (2015-11-26)
Object
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2015-11-26 📅
Publication date: 2015-11-28 📅
Identifiers
Notice number: 2015/S 231-420631
Refers to notice: 2015/S 77-136523
OJ-S issue: 231
Additional information
Please note that this is a Contract Award Notice and not a call for competition.

Object
Scope of the procurement
Estimated value excluding VAT: 8 000 000 💰
10 000 000 💰
15 000 000 💰
20 000 000 💰

Procedure
Award criteria
Criterion: 1. Lot 1: strategic planning (30)
2. Lot 1: creative look and feel/activation plan (10)
3. Lot 1: team, operations and logistics (25)
4. Lot 1: commercial response (35)
5. Lot 2: pitch response (50)
6. Lot 2: commercial response (35)
7. Lot 2: proposed team, ways of working and reporting (15)

Award of contract

1️⃣
Date of contract conclusion: 2015-11-06 📅
Name: Rothco
Postal address: 13 Pembroke Row
Postal town: Dublin
Postal code: 2
Country: Ireland 🇮🇪

2️⃣
Name: Mindshare Media Ireland Ltd
Postal address: 3 Christchurch Square
Postal code: 8
Information about tenders
Number of tenders received: 7
4

Contracting authority
Contact
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=87358&B=ETENDERS_SIMPLE 🌏
Source: OJS 2015/S 231-420631 (2015-11-26)

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