Direct Marketing Services in the Great Britain Market (Single-Party Framework Agreement)

Tourism Ireland

The London office of Tourism Ireland, the body responsible for marketing the island of Ireland overseas, wishes to appoint a supplier to provide a full direct marketing service for use in the Great Britain market. Direct Marketing Services may vary depending upon the project. There will be approximately 10-15 small to large, individual and integrated, projects to be drawn down under the framework agreement on an annual basis. Please refer to the request for tender documentation for further details.
NOTE: To register your interest in this notice and obtain any additional information please visit the eTenders Web Site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=365452.

Deadline

The time limit for receipt of tenders was 2012-02-20. The procurement was published on 2012-01-12.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2012-01-12 Contract notice
2012-09-07 Contract award notice
Contract notice (2012-01-12)
Object
Scope of the procurement
Title: direct marketing services
Quantity or scope:
The contract is estimated to be potentially worth up to 2 000 000 EUR annually (inclusive of VAT). There will be approximately 10-15 small to large, individual and integrated, projects to be drawn down under the framework agreement on an annual basis.To generate interest and uptake in Ireland visits, Tourism Ireland envisages that the successful Tenderer will manage a mix of primarily digital services, although there may be some offline requirements. These activities include, but are not exclusive to:Email marketing.Online /digital marketing excluding advertising.Direct mail.List purchase and management.Some web development.Social media integration.Lead generation.Development of Direct Marketing Campaign strategy, in conjunction with Tourism Ireland’s other agencies, to include planning, execution & analysis.Maximise the use of Tourism Ireland’s database management system.Input into Tourism Ireland’s strategic planning process in the GB market as requested.Some consultation with Tourism Ireland Head Office in the area of CRM (Customer Relationship Management) may be required.Competitor overviews.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Direct marketing services 📦

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Tourism Ireland
Postal address: 5th Floor - Bishop's Square, Redmond's Hill
Postal town: Dublin 2
Contact
Internet address: http://www.tourismireland.com 🌏
E-mail: hhughes@tourismireland.com 📧
Phone: +353 14763400 📞
Fax: +353 14763666 📠

Reference
Dates
Date dispatched: 2012-01-12 📅
Submission deadline: 2012-02-20 📅
Publication date: 2012-01-17 📅
Identifiers
Notice number: 2012/S 10-015403
OJ-S issue: 10
Additional information
Interested parties should register with the eTenders website - www.etenders.gov.ie to download request fortender documentation in support of this contract notice. Duration of the framework agreement: it is anticipated that the framework agreement will commence during 2012 for a period of 3 years with an option at the sole discretion of Tourism Ireland to extend annually for up to a further 1 year. This is the first stage in a two-stage restricted procedure. Following evaluation of Requests to Participate received, a minimum of five shortlisted candidates will be invited to submit a detailed tender proposal (subject to the quality of proposals received). Tourism Ireland requires all Requests to Participate to adopt a standard, prescribed format. The Response Document setting out this required format is available on www.etenders.ie. Requests to Participate (the original plus 3 copies) must be delivered in a sealed envelope to the delivery address by the deadline detailed in this Contract Notice. Tourism Ireland will not accept or consider Requests to Participate delivered after this deadline. Tourism Ireland will not accept Requests to Participate submitted via email or fax. Tourism Ireland will not accept responsibility for Requests to Participate that are lost or damaged in the post. Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded. Membership of the framework agreement will not of itself confer any rights upon the candidate admitted to the agreement in respect of the award of any contract at any stage during the life of the framework agreement. Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North South Implementation Bodies and Tourism Ireland, which is available on Tourism Ireland's website. Award of this contract will be subject to the selected candidate providing a current, valid tax clearance certificate. Details of tax clearance for non-resident applicants will be detailed in the Invitation to Tender documentation. The contract will be subject to Irish law. Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process. This Contract Notice does not represent a commitment to enter into any contract(s). (ET Ref:365452).
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Object
Scope of the procurement
Estimated value excluding VAT: 4 000 000 💰
4 800 000 💰
Short description:
The London office of Tourism Ireland, the body responsible for marketing the island of Ireland overseas, wishes to appoint a supplier to provide a full direct marketing service for use in the Great Britain market. Direct Marketing Services may vary depending upon the project. There will be approximately 10-15 small to large, individual and integrated, projects to be drawn down under the framework agreement on an annual basis. Please refer to the request for tender documentation for further details.
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NOTE: To register your interest in this notice and obtain any additional information please visit the eTenders Web Site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=365452.
Quantity or scope:
The contract is estimated to be potentially worth up to 2 000 000 EUR annually (inclusive of VAT). There will be approximately 10-15 small to large, individual and integrated, projects to be drawn down under the framework agreement on an annual basis.
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To generate interest and uptake in Ireland visits, Tourism Ireland envisages that the successful Tenderer will manage a mix of primarily digital services, although there may be some offline requirements. These activities include, but are not exclusive to:
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Email marketing.
Online /digital marketing excluding advertising.
Direct mail.
List purchase and management.
Some web development.
Social media integration.
Lead generation.
Development of Direct Marketing Campaign strategy, in conjunction with Tourism Ireland’s other agencies, to include planning, execution & analysis.
Maximise the use of Tourism Ireland’s database management system.
Input into Tourism Ireland’s strategic planning process in the GB market as requested.
Some consultation with Tourism Ireland Head Office in the area of CRM (Customer Relationship Management) may be required.
Competitor overviews.
Duration: 36 months
Reference number: GB DM/2012
Place of performance
Main site or place of performance: Great Britain.

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: Candidates are referred to the conditions set out in the Instructions Document.
Economic and financial standing:
(1) All candidates will be required to provide a reference from their bank.
(2) All candidates will be required to provide a statement, covering the 3 previous financial years including the overall turnover of the candidate and the turnover in respect of the activities which are of a similar type to the subject matter of this notice.
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(3) All candidates will be required to provide statements of accounts or extracts from those accounts relating to their business.
Candidates are referred to the conditions in the Instructions Document.
Minimum level(s) of standards: As set out in the Instructions Document.
Technical and professional ability: Candidates are refered to the conditions in the Instructions Document.
Contract execution
Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
A grouping, if successful, must contract as a single entity, having joint and several liability.
Names and professional qualifications of the staff ✅

Procedure
Duration of the framework agreement in years: 3
Envisaged number of candidates: 5
Date of dispatch of invitations: 2012-03-15 📅
Languages
Language: English 🗣️

Contracting authority
Contact
Contact point: Corporate Services & Policy Division
Hannah Hughes
Address of the buyer profile: http://www.etenders.gov.ie/search/Search_AuthProfile.aspx?ID=AA01860 🌏
Name: Tourism Ireland
Postal address: Nations House, 103 Wigmore Street
Postal town: London
Postal code: W1U 1QS
Country: United Kingdom 🇬🇧
Contact point: Claire Cole
Phone: +44 2075180805 📞
E-mail: ccole@tourismireland.com 📧
URL for participation: http://www.tourismireland.com 🌏

Reference
Identifiers
Reference number attributed by the contracting authority: GB DM/2012
Additional information
Interested parties should register with the eTenders website - www.etenders.gov.ie to download request fortender documentation in support of this contract notice.
Duration of the framework agreement: it is anticipated that the framework agreement will commence during 2012 for a period of 3 years with an option at the sole discretion of Tourism Ireland to extend annually for up to a further 1 year.
This is the first stage in a two-stage restricted procedure. Following evaluation of Requests to Participate received, a minimum of five shortlisted candidates will be invited to submit a detailed tender proposal (subject to the quality of proposals received).
Show more
Tourism Ireland requires all Requests to Participate to adopt a standard, prescribed format. The Response Document setting out this required format is available on www.etenders.ie. Requests to Participate (the original plus 3 copies) must be delivered in a sealed envelope to the delivery address by the deadline detailed in this Contract Notice.
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Tourism Ireland will not accept or consider Requests to Participate delivered after this deadline.
Tourism Ireland will not accept Requests to Participate submitted via email or fax.
Tourism Ireland will not accept responsibility for Requests to Participate that are lost or damaged in the post.
Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded.
Membership of the framework agreement will not of itself confer any rights upon the candidate admitted to the agreement in respect of the award of any contract at any stage during the life of the framework agreement.
Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North South Implementation Bodies and Tourism Ireland, which is available on Tourism Ireland's website.
Award of this contract will be subject to the selected candidate providing a current, valid tax clearance certificate. Details of tax clearance for non-resident applicants will be detailed in the Invitation to Tender documentation.
The contract will be subject to Irish law.
Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process.
This Contract Notice does not represent a commitment to enter into any contract(s).
(ET Ref:365452).
Source: OJS 2012/S 010-015403 (2012-01-12)
Contract award notice (2012-09-07)
Object
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2012-09-07 📅
Publication date: 2012-09-11 📅
Identifiers
Notice number: 2012/S 174-287146
Refers to notice: 2012/S 10-015403
OJ-S issue: 174
Additional information
This tender process has been completed and is now closed to applications. A contract has been awarded. (ET Ref:498912).

Procedure
Award criteria
Criterion: 1. Cost (50)
2. Creativity of approach (25)
3. Ability to deliver on tourism Ireland's strategic objectives (15)
4. Project management & analysis & reporting proposal (10)

Award of contract
Date of contract conclusion: 2012-08-08 📅
Name: Indicia
Postal address: 40 Queen Square
Postal town: Bristol
Postal code: BS1 4QP
Country: United Kingdom 🇬🇧
E-mail: enquiries@indicia.com 📧
Internet address: indicia.com 🌏
Information about tenders
Number of tenders received: 5
Source: OJS 2012/S 174-287146 (2012-09-07)
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