Destination Interpretation Planning and Design

Fáilte Ireland-National Tourism Development Authority

Nationally, one of Fáilte Ireland’s five strategic priorities is Destination Development. Having examined where most of Ireland’s visitors stay and where there is a corresponding high level of product and service offering, Fáilte Ireland has prioritised work in a number of key destinations. The vision is to successfully initiate and implement a Destination Development Strategy in each of these areas to positively impact on the growth and sustainability of all businesses and communities through increased visitor numbers, tourism revenue and jobs.
Some destinations and individual tourist sites or experiences have benefitted from capital investment from Fáilte Ireland (and others) into the tangible infrastructure of their tourist experience, to the extent that they now have new state-of-the art physical tourist facilities around which to build their visitor experiences. However, the physical facilities just make up part of the visitor experience, with the intangible elements around the story that’s being told in each location making up the other part. It is important therefore to equally invest into this side of the visitors’ experience, to ensure that it matches the promise and investment already made on the capital side. This can only be done through planning, developing and implementing clear interpretative plans for the destinations, business groupings and/or project sites.
With this in mind, Fáilte Ireland would like to put into place a framework of suppliers within the broad area of.
Lot 1 - Visitor Interpretation Planning.
Vendors will be required to produce a detailed, prioritised and costed Interpretative Plan for a destination, business grouping or site, which identifies its over-arching interpretative theme, stories and content, together with key audience segments, as well as a series of recommendations to bring these to life, which are ready for implementation by interpretative designers, content and script-writers and suppliers of interpretative media and materials.
Lot 2 – Visitor Interpretation Design.
Vendors will be required to conceptualise the themes and recommendations in an Interpretative Plan (to be provided by Failte Ireland) through suggested layout, design, visual presentation, script and content-writing and media for bringing the themes and recommendations of the plan to life for a range of identified audience segments.
NOTE: To register your interest in this notice and obtain any additional information please visit the eTenders Web Site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=389332.

Deadline

The time limit for receipt of tenders was 2012-03-26. The procurement was published on 2012-02-28.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who?

• Fáilte Ireland-National Tourism Development Authority

What?

Where?

• Éire/Ireland

Procurement history

Date	Document
2012-02-28	Contract notice
2012-08-24	Contract award notice

Contract notice (2012-02-28)
Object
Scope of the procurement
Title: business and management consultancy and related services
Quantity or scope:

This is a multi party framework agreeement for a period of 3 years.It is envisaged that the top 5 (but not restricted to) scoring tenderers under each lot will be appointed to that framework. If for any reason it is not possible to admit to the framework agreement one or more of the tenderers invited following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer(s) to join the framework agreement as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.Those admitted to each framework will be entitled to due consideration for all contracts awarded under that framework. However no guarantee can be given that any contract will be awarded to any given company within a framework. The contracting authority at its sole discretion reserves the right to engage in a separate procurement procedure outside of the framework(s) for any contract arising within the lifetime of any of the frameworks.The rates quoted in this proposal are the maximum rates to be charged for the duration of the framework agreement. A mini competition will be held with all parties awarded to a Lot as projects arise. Mini-competitions between suppliers in a Lot will be evaluated on the basis of price quoted for the project, availability/turnaround time and if applicable, the specific competency and expertise of the supplier for the particular project or any other criterion where necessary.The duration of each framework agreement will be for 3 years. For the avoidance of doubt, it should be stated that the period for delivery of any subsequent contracts entered into under each framework may extend beyond the date of expiry of that framework.

Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Business and management consultancy and related services 📦

Procedure
Procedure type: Open procedure
Type of bid: Submission for one or more lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Fáilte Ireland-National Tourism Development Authority
Postal address: 88-95 Amiens Street,
Postal code: 1
Postal town: Dublin
Contact
Internet address: http://www.failteireland.ie 🌏
E-mail: procurement@failteireland.ie 📧
Phone: +353 18847888 📞
Fax: +353 18556821 📠

Reference
Dates
Date dispatched: 2012-02-28 📅
Submission deadline: 2012-03-26 📅
Publication date: 2012-03-01 📅
Identifiers
Notice number: 2012/S 42-068761
Refers to notice: 2011/S 113-187013
OJ-S issue: 42
Additional information

1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties. 2) This is the sole call for competition for this service. 3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers. 4) Establishment of the framework will be subject to the approval of the competent authorities. 5) If for any reason it is not possible to conclude the framework agreement with the designated successful tenderer emerging from this competitive process; or if having concluded the framework agreement the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to admit the next highest scoring tenderer to the framework on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion. 6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time. 7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return Fully Completed questionnaires in order to avoid the risk of elimination from the competition at the application stage. (ET Ref:389332).

Additional information

1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties.

2) This is the sole call for competition for this service.

3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers.

4) Establishment of the framework will be subject to the approval of the competent authorities.

5) If for any reason it is not possible to conclude the framework agreement with the designated successful tenderer emerging from this competitive process; or if having concluded the framework agreement the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to admit the next highest scoring tenderer to the framework on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.

6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time.

7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return Fully Completed questionnaires in order to avoid the risk of elimination from the competition at the application stage.

(ET Ref:389332).

Object
Scope of the procurement
Short description:

Some destinations and individual tourist sites or experiences have benefitted from capital investment from Fáilte Ireland (and others) into the tangible infrastructure of their tourist experience, to the extent that they now have new state-of-the art physical tourist facilities around which to build their visitor experiences. However, the physical facilities just make up part of the visitor experience, with the intangible elements around the story that’s being told in each location making up the other part. It is important therefore to equally invest into this side of the visitors’ experience, to ensure that it matches the promise and investment already made on the capital side. This can only be done through planning, developing and implementing clear interpretative plans for the destinations, business groupings and/or project sites.

With this in mind, Fáilte Ireland would like to put into place a framework of suppliers within the broad area of.

Lot 1 - Visitor Interpretation Planning.

Vendors will be required to produce a detailed, prioritised and costed Interpretative Plan for a destination, business grouping or site, which identifies its over-arching interpretative theme, stories and content, together with key audience segments, as well as a series of recommendations to bring these to life, which are ready for implementation by interpretative designers, content and script-writers and suppliers of interpretative media and materials.

Lot 2 – Visitor Interpretation Design.

Vendors will be required to conceptualise the themes and recommendations in an Interpretative Plan (to be provided by Failte Ireland) through suggested layout, design, visual presentation, script and content-writing and media for bringing the themes and recommendations of the plan to life for a range of identified audience segments.

NOTE: To register your interest in this notice and obtain any additional information please visit the eTenders Web Site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=389332.

Lot number: 1
Title of the lot: Lot 1 Visitor Interpretation Planning
Quantity or scope: This is a framework agreement for a period of 3 years.
Lot number: 2
Title of the lot: Lot 2 Visitor Interpretation Design
Quantity or scope: This is a multi party framework agreement for a 3 year period.

This is a multi party framework agreeement for a period of 3 years.

It is envisaged that the top 5 (but not restricted to) scoring tenderers under each lot will be appointed to that framework. If for any reason it is not possible to admit to the framework agreement one or more of the tenderers invited following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer(s) to join the framework agreement as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.

Those admitted to each framework will be entitled to due consideration for all contracts awarded under that framework. However no guarantee can be given that any contract will be awarded to any given company within a framework. The contracting authority at its sole discretion reserves the right to engage in a separate procurement procedure outside of the framework(s) for any contract arising within the lifetime of any of the frameworks.

The rates quoted in this proposal are the maximum rates to be charged for the duration of the framework agreement. A mini competition will be held with all parties awarded to a Lot as projects arise. Mini-competitions between suppliers in a Lot will be evaluated on the basis of price quoted for the project, availability/turnaround time and if applicable, the specific competency and expertise of the supplier for the particular project or any other criterion where necessary.

The duration of each framework agreement will be for 3 years. For the avoidance of doubt, it should be stated that the period for delivery of any subsequent contracts entered into under each framework may extend beyond the date of expiry of that framework.

Duration: 36 months
Reference number: DD/2012/01
Place of performance
Main site or place of performance: Ireland.

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:

As stated in the tender documents available for downloading from the Irish Government's Procurement website www.etenders.gov.ie.

Economic and financial standing:

As stated in the tender documents avbailable for downloading from the Irish Government's Procurement website www.etenders.gov.ie.

Technical and professional ability:

As stated in the tender documents avbailable for downloading from the Irish Government's Procurement website www.etenders.gov.ie.

Contract execution
Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Payment on receipt of invoices related to Purchase Orders issued by Fáilte Ireland.

Legal form to be taken by the group of economic operators to whom the contract is to be awarded: Single Legal Entity(ies).
Other particular conditions:

As stated in the tender documents available for downloading from the Irish Government's Procurement website www.etenders.gov.ie.

Names and professional qualifications of the staff ✅

Procedure
Maximum number of operators of the framework agreement: 8
Duration of the framework agreement in years: 3
Tender validity period: 6 months
Languages
Language: English 🗣️

Contracting authority
Identity
Awarding authority name: The Gathering
Contact
Contact point: Procurement Officer
Address of the buyer profile: http://www.etenders.gov.ie/search/Search_AuthProfile.aspx?ID=AA05025 🌏
Name: eTenders Website
Phone: +353 16177944 📞
URL for documents: http://www.etenders.gov.ie 🌏
Name: Fáilte Ireland-National Tourism Development Authority
Postal address: 88-95 Amiens Street
Postal town: Dublin 1
URL for participation: http://www.failteireland.ie 🌏

Reference
Dates
Publication date: 2011-06-15 📅
Identifiers
Reference number attributed by the contracting authority: DD/2012/01
Notice number in the OJ S: 2011/S 113-187013
Additional information

2) This is the sole call for competition for this service.

3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers.

4) Establishment of the framework will be subject to the approval of the competent authorities.

5) If for any reason it is not possible to conclude the framework agreement with the designated successful tenderer emerging from this competitive process; or if having concluded the framework agreement the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to admit the next highest scoring tenderer to the framework on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.

6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time.

7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return Fully Completed questionnaires in order to avoid the risk of elimination from the competition at the application stage.

(ET Ref:389332).

Complementary information
Review body
Name: High Court
Postal address: Chief Registrar, The Four Courts
Postal town: Dublin 7
Country: Ireland 🇮🇪
Internet address: www.courts.ie 🌏
Source: OJS 2012/S 042-068761 (2012-02-28)

Contract award notice (2012-08-24)
Object
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Contracting authority
Identity
Postal town: Dublin 1

Reference
Dates
Date dispatched: 2012-08-24 📅
Publication date: 2012-08-29 📅
Identifiers
Notice number: 2012/S 165-273521
Refers to notice: 2012/S 42-068761
OJ-S issue: 165
Additional information

Please note that this is a Contract Award Notice and not a call for competition. (ET Ref:491813).

Object
Place of performance
Main site or place of performance: ireland.

Procedure
Award criteria
Criterion: 1. Methodology (2500)
2. Project and account management (1500)
3. Creativity and innovation (1000)
4. Ultimate cost (5000)

Award of contract

1️⃣
Date of contract conclusion: 2012-07-01 📅
Name: The Tourism Company
Postal address: 142 Ard Na Mara, Co Dublin
Postal town: Malahide
Country: Ireland 🇮🇪

2️⃣
Name: Wwt Consulting
Postal address: Wildfowl & Wetlands Trust
Postal town: Slimbridge
Postal code: GL2 7BT
Country: United Kingdom 🇬🇧
Internet address: www.wwtconsulting.co.uk 🌏

3️⃣
Name: Telltale
Postal address: The Steps, 2 Lightwood Road
Postal town: Buxton
Postal code: SK17 6RJ
Internet address: www.telltale.co.uk 🌏

4️⃣
Name: Urs
Postal address: Beechill House, Beechill Road
Postal town: Belfast
Postal code: BT8 7RP

5️⃣
Name: Tandem Design
Postal address: Rollo House, 6 High Street, Holywood
Postal town: Co Down
Postal code: BT18 9AZ
Internet address: www.tandemdesign.co.uk 🌏

6️⃣
Name: The Paul Hogarth Company
Postal address: Clonmel House, Foster Way, Co Dublin
Postal town: Swords
Internet address: www.paulhogarth.com 🌏

7️⃣
Postal address: Rollo House, 6 High Street, Co Down
Postal town: Holywood

8️⃣

9️⃣
Name: Haley Sharpe Design Limited
Postal address: 11-15 Guildhall Lane
Postal town: Leicester
Postal code: LE1 5FQ
Internet address: www.haleysharpe.com 🌏

1️⃣0️⃣
Name: Martello Media
Postal address: 4 Islington Ave., Co. Dublin
Postal town: Sandycove
Internet address: www.martellomedia.com 🌏

1️⃣1️⃣
Name: Agtel
Postal address: 22 Fitzwilliam Street Upper
Postal town: Dublin
Postal code: 2
Information about tenders
Number of tenders received: 11
7

Complementary information
Review body
Information about review deadlines:

The contracting authority will not conclude this framework agreement to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The Statutory Instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the framework agreement and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that framework agreement.

Source: OJS 2012/S 165-273521 (2012-08-24)

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