Destination Interpretation Planning and Design
Nationally, one of Fáilte Ireland’s five strategic priorities is Destination Development. Having examined where most of Ireland’s visitors stay and where there is a corresponding high level of product and service offering, Fáilte Ireland has prioritised work in a number of key destinations. The vision is to successfully initiate and implement a Destination Development Strategy in each of these areas to positively impact on the growth and sustainability of all businesses and communities through increased visitor numbers, tourism revenue and jobs.
Some destinations and individual tourist sites or experiences have benefitted from capital investment from Fáilte Ireland (and others) into the tangible infrastructure of their tourist experience, to the extent that they now have new state-of-the art physical tourist facilities around which to build their visitor experiences. However, the physical facilities just make up part of the visitor experience, with the intangible elements around the story that’s being told in each location making up the other part. It is important therefore to equally invest into this side of the visitors’ experience, to ensure that it matches the promise and investment already made on the capital side. This can only be done through planning, developing and implementing clear interpretative plans for the destinations, business groupings and/or project sites.
With this in mind, Fáilte Ireland would like to put into place a framework of suppliers within the broad area of.
Lot 1 - Visitor Interpretation Planning.
Vendors will be required to produce a detailed, prioritised and costed Interpretative Plan for a destination, business grouping or site, which identifies its over-arching interpretative theme, stories and content, together with key audience segments, as well as a series of recommendations to bring these to life, which are ready for implementation by interpretative designers, content and script-writers and suppliers of interpretative media and materials.
Lot 2 – Visitor Interpretation Design.
Vendors will be required to conceptualise the themes and recommendations in an Interpretative Plan (to be provided by Failte Ireland) through suggested layout, design, visual presentation, script and content-writing and media for bringing the themes and recommendations of the plan to life for a range of identified audience segments.
NOTE: To register your interest in this notice and obtain any additional information please visit the eTenders Web Site at
http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=389332.
Deadline
The time limit for receipt of tenders was 2012-03-26.
The procurement was published on 2012-02-28.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
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Procurement history
| Date |
Document |
| 2012-02-28
|
Contract notice
|
| 2012-08-24
|
Contract award notice
|