Direct marketing services in the united states market

Tourism Ireland

Tourism Ireland has been established under the framework of the belfast agreement of good friday to market the island of Ireland overseas as a preferred tourist destination.
The New York office of Tourism Ireland wishes to establish a single supplier framework agreement for its requirements for full direct marketing services, both online and offline, for use in the US market.
Note: to register your interest in this notice and obtain any additional information please visit the eTenders web site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=338312.

Deadline

The time limit for receipt of tenders was 2011-12-12. The procurement was published on 2011-11-11.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2011-11-11 Contract notice
2012-08-16 Contract award notice
Contract notice (2011-11-11)
Object
Scope of the procurement
Title: direct marketing services
Quantity or scope:
Direct Marketing (DM) Services may vary depending on the project. The services required from the successful supplier will be primarily digital, but there will be a requirement to develop offline elements for specific campaigns, this would form part of the original campaign brief of the discrete campaign as relevant. It is envisaged that the DM services may be project or scheme specific depending on the issue or objective involved. Examples of the types of issues or objectives for which Tourism Ireland envisages it may include but are not limited to managing a mix of:Direct mail.Online/digital marketing (excluding advertising).Email marketing.List purchase and management specific to the US Market.Development of direct marketing campaign strategy to include planning, execution and analysis, and other related services.Analysis of the current DM environment in the US, and psychographic behaviours of core US target market.Maximise the use of Tourism Ireland’s database management system.Input to the Tourism Ireland Strategic planning process in the US market as requested.
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Total value of the procurement: 1 600 000 💰
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Direct marketing services 📦

Procedure
Procedure type: Accelerated restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Tourism Ireland
Postal address: 5th Floor-Bishop's Square, Redmond's Hill
Postal code: 2
Postal town: Dublin
Contact
Internet address: http://www.tourismireland.com 🌏
E-mail: hhughes@tourismireland.com 📧
Phone: +353 14763474 📞
Fax: +353 14763666 📠

Reference
Dates
Date dispatched: 2011-11-11 📅
Submission deadline: 2011-12-12 📅
Publication date: 2011-11-15 📅
Identifiers
Notice number: 2011/S 219-356687
OJ-S issue: 219
Additional information
Interested parties should register with the eTenders website - www.etenders.gov.ie to download request for tender documentation in support of this contract notice. Duration of the framework agreement: it is anticipated that the framework agreement will commence during May 2012 for a period of 2 years with an option at the sole discretion of Tourism Ireland to extend annually for up to a further 2 years. This is the first stage in a two-stage restricted procedure. Following evaluation of requests to participate received, a minimum of five shortlisted candidates [dependent on the quality of applications received] will be invited to submit a detailed tender proposal. Tourism ireland requires all Requests to Participate to adopt a standard, prescribed format. The request to participate document setting out this required format is available on www.etenders.ie. Requests to participate (5 copies) must be delivered in a sealed envelope to the delivery address by the deadline detailed in this contract notice. Tourism Ireland will not accept or consider requests to participate delivered after this deadline. Tourism Ireland will not accept requests to participate submitted via email. Tourism Ireland will not accept responsibility for requests to participate that are lost or damaged in the post. Membership of the framework agreement will not of itself confer any rights upon the candidate admitted to the agreement in respect of the award of any contract at any stage during the life of the framework agreement. Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded. Tourism Ireland is subject to the provisions of the code of practice on freedom of Information for North South Implementation Bodies and Tourism Ireland, which is available on Tourism Ireland's website. Award of this contract will be subject to the selected candidate providing a current, valid tax clearance certificate. Details of tax clearance for non-resident applicants will be detailed in the invitation to tender documentation. The contract will be subject to Irish law. Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process. This contract notice does not represent a commitment to enter into any contract(s). (ET Ref:338312).
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Object
Scope of the procurement
Short description:
Tourism Ireland has been established under the framework of the belfast agreement of good friday to market the island of Ireland overseas as a preferred tourist destination.
The New York office of Tourism Ireland wishes to establish a single supplier framework agreement for its requirements for full direct marketing services, both online and offline, for use in the US market.
Note: to register your interest in this notice and obtain any additional information please visit the eTenders web site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=338312.
Quantity or scope:
Direct Marketing (DM) Services may vary depending on the project. The services required from the successful supplier will be primarily digital, but there will be a requirement to develop offline elements for specific campaigns, this would form part of the original campaign brief of the discrete campaign as relevant. It is envisaged that the DM services may be project or scheme specific depending on the issue or objective involved. Examples of the types of issues or objectives for which Tourism Ireland envisages it may include but are not limited to managing a mix of:
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Direct mail.
Online/digital marketing (excluding advertising).
Email marketing.
List purchase and management specific to the US Market.
Development of direct marketing campaign strategy to include planning, execution and analysis, and other related services.
Analysis of the current DM environment in the US, and psychographic behaviours of core US target market.
Maximise the use of Tourism Ireland’s database management system.
Input to the Tourism Ireland Strategic planning process in the US market as requested.
Description of options:
It is anticipated that the contract will be of a 2 year duration with an option to extend by up to 2 years at the discretion of Tourism Ireland.
Duration: 24 months
Reference number: US/DM/2012
Place of performance
Main site or place of performance: New York City, United States of America.

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:
(1) Any candidate found to be guilty of serious misrepresentation in providing any information required, may be declared ineligible and not selected to continue with this procurement process.
Economic and financial standing:
(1) All candidates will be required to provide a reference from their bank.
(2) All candidates will be required to provide a statement, covering the 3 previous financial years including the overall turnover of the candidate and the turnover in respect of the activities which are of a similar type to the subject matter of this notice.
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(3) All candidates will be required to provide statements of accounts or extracts from those accounts relating to their business.
Minimum level(s) of standards:
Applicants should demonstrate robust financial standing by providing:
*audited accounts/financial statements for the last three years.
Technical and professional ability:
Applicants must demonstrate that they have the necessary experience in managing and executing similar direct marketing services, both online and offline, by providing:
Experience in handling contracts of a similar size and nature:
Details of creative development and execution of a previous consumer email marketing campaign completed in the last two (2) years including a description of the project, delivery timeframes, services provided, integrated campaigns, data management, metrics and measurement, business outcomes, samples of completed work, client list, data sources, and, names, position and contact details of referees in each instance. This campaign must show how the supplier’s capability and fully demonstrate a competency and knowledge of the digital landscape, and must have been executed in the United States Market.
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Relevant experience, qualifications and skills.
Details of relevant experience of the team/personnel who will be involved in the provision of direct marketing services to Tourism Ireland (role, number of years experience in similar role, similar projects worked on, area of expertise), providing CV’s for each member of the team.
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Adequate resources to fulfil the requirements.
Capacity to fulfil requirements on a variety of scales from niche projects to larger scale integrated campaigns.
Minimum level(s) of standards: Applicants must have at least 5 other current direct marketing clients.
Contract execution
Deposits and guarantees required:
The successful provider may be required to provide a bank guarantee and/or performance bond at contract stage. Further details are to be provided to shortlisted candidates in the invitation to tender documents.
Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
Details will be provided to shortlisted candidates in the invitation to tender documents.
Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
A grouping if successful must contract as a single entity, having joint and several liability.
Names and professional qualifications of the staff ✅

Procedure
Duration of the framework agreement in years: 2
Justification of the accelerated procedure:
Tourism Ireland now wishes to appoint a service provider to a single member framework agreement as soon as possible.
Minimum number of candidates: 5
Objective criteria for selection:
A minimum of 5 applicants will be shortlisted and invited to tender by application of the following selection criteria:
Applicants should demonstrate robust financial standing by providing:
Evidence of operational base in the US and commitment to operate to US Eastern Standard Time.
Satisfaction of financial stability.
References from other clients supplied.
Experience in handling contracts of a similar size and nature:
Details of creative development and execution of a previous consumer email marketing campaign completed in the last two (2) years including a description of the project, delivery timeframes, services provided, integrated campaigns, data management, metrics and measurement, business outcomes, samples of completed work, client list, data sources, and, names, position and contact details of referees in each instance. This campaign must show how the supplier’s capability and fully demonstrate a competency and knowledge of the digital landscape, and must have been executed in the United States Market. [50 %].
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Relevant experience, qualifications and skills.
Details of relevant experience of the team/personnel who will be involved in the provision of Direct Marketing services to Tourism Ireland (role, number of years experience in similar role, similar projects worked on, area of expertise), providing CV’s for each member of the team. [30 %].
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Adequate resources to fulfil the requirements.
Capacity to fulfil requirements on a variety of scales from niche projects to large scale integrated campaigns [20 %].
Date of dispatch of invitations: 2012-01-18 📅
Languages
Language: English 🗣️

Contracting authority
Contact
Contact point: Corporate Services
Hannah Hughes
Address of the buyer profile: http://www.etenders.gov.ie/search/Search_AuthProfile.aspx?ID=AA01860 🌏
Name: Tourism Ireland
Postal address: 345 Park Avenue, 17th floor
Postal town: New York
Postal code: NY 10154
Country: United States 🇺🇸
Contact point: Advertising and Direct Marketing
Mary O'Shea
Phone: +1 2124180829 📞
E-mail: moshea@tourismireland.com 📧
Fax: +1 2123719052 📠
URL for participation: www.discoverireland.com 🌏

Reference
Identifiers
Reference number attributed by the contracting authority: US/DM/2012
Additional information
Interested parties should register with the eTenders website - www.etenders.gov.ie to download request for tender documentation in support of this contract notice.
Duration of the framework agreement: it is anticipated that the framework agreement will commence during May 2012 for a period of 2 years with an option at the sole discretion of Tourism Ireland to extend annually for up to a further 2 years.
This is the first stage in a two-stage restricted procedure. Following evaluation of requests to participate received, a minimum of five shortlisted candidates [dependent on the quality of applications received] will be invited to submit a detailed tender proposal.
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Tourism ireland requires all Requests to Participate to adopt a standard, prescribed format. The request to participate document setting out this required format is available on www.etenders.ie. Requests to participate (5 copies) must be delivered in a sealed envelope to the delivery address by the deadline detailed in this contract notice. Tourism Ireland will not accept or consider requests to participate delivered after this deadline.
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Tourism Ireland will not accept requests to participate submitted via email.
Tourism Ireland will not accept responsibility for requests to participate that are lost or damaged in the post.
Membership of the framework agreement will not of itself confer any rights upon the candidate admitted to the agreement in respect of the award of any contract at any stage during the life of the framework agreement.
Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded.
Tourism Ireland is subject to the provisions of the code of practice on freedom of Information for North South Implementation Bodies and Tourism Ireland, which is available on Tourism Ireland's website.
Award of this contract will be subject to the selected candidate providing a current, valid tax clearance certificate. Details of tax clearance for non-resident applicants will be detailed in the invitation to tender documentation.
The contract will be subject to Irish law.
Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process.
This contract notice does not represent a commitment to enter into any contract(s).
(ET Ref:338312).
Source: OJS 2011/S 219-356687 (2011-11-11)
Contract award notice (2012-08-16)
Object
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2012-08-16 📅
Publication date: 2012-08-21 📅
Identifiers
Notice number: 2012/S 159-265207
Refers to notice: 2011/S 219-356687
OJ-S issue: 159
Additional information
This tender competition is now complete and closed to applications. (ET Ref:485673).

Procedure
Award criteria
Criterion: 1. Cost (50)
2. Creativity of approach (25)
3. Understanding of the aims of Tourism Ireland and demonstrated ability of proposed campaign to deliver on Tourism Ireland's objectives (15)
4. Project management & implementation ability (10)

Award of contract
Date of contract conclusion: 2012-06-08 📅
Name: Aspen Marketing Services
Postal address: 210 Headquarters Plaza, East Tower, 5th Floor, New Jersey
Postal town: Morristown
Postal code: NJ 07960
Country: United States 🇺🇸
Internet address: wwww.aspenms.com 🌏
Information about tenders
Number of tenders received: 3
Source: OJS 2012/S 159-265207 (2012-08-16)
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