Provision of Media Planning and Buying Services
Horse Racing Ireland (HRI)
Horse Racing Ireland is seeking a service provider with expertise in the provision of Strategic Media Planning and Buying services across the Republic of Ireland and Northern Ireland.
DeadlineThe time limit for receipt of tenders was 2026-06-11. The procurement was published on 2026-05-08.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
- โข Havas Media
- โข Aฯฯฮนฮบฮฎ โบ ฮฯฯฮตฮนฮฟฯ ฮคฮฟฮผฮญฮฑฯ ฮฮธฮทฮฝฯฮฝ
- โข Eastern and Midland โบ Dublin
Procurement history
| Date | Document |
|---|---|
| 2026-05-08 | Contract notice |
| 2026-08-14 | Contract award notice |
Contract notice (2026-05-08)
Object
Scope of the procurement
Title: Provision of Media Planning and Buying Services
Short description:
Products/services: Advertising consultancy services ๐ฆ
Estimated value excluding VAT: 5 000 000 EUR ๐ฐ
Description
Internal identifier:
Country: Ireland ๐ฎ๐ช
Place of performance: Dublin ๐๏ธ
Duration: 48 months
Title
Lot Identification Number:
Procedure
Type of procedure
Open procedure โ
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2026-06-11 12:00:00 ๐
Conditions for opening of tenders: 2026-06-11 12:30:00 ๐
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=8100570
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 90 days
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators โ
Maximum number of participants: 1
Tendering terms
Tenderers may submit more than one tender
Opening date: 2026-06-11 12:30:00 ๐
Place: https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=8100570
Electronic invoicing: Allowed
Electronic ordering will be used โ
Electronic payment will be used โ
Deadline for requesting additional information: 2026-05-29 12:00:00 ๐
Contracting authority
Name and addresses
Name: Horse Racing Ireland (HRI)
National registration number:
Postal address: Ballymany
Postal code: R56 XE37
Postal town: The Curragh
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
Contact point: Procure@hri.ie
E-mail: procure@hri.ie ๐ง
Phone: 045 455457 ๐
Address of the buyer profile: https://www.hri.ie/ ๐
Type of the contracting authority
Body governed by public law
Main activity
Social protection
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=8100570 ๐
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=8100570 ๐
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number:
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Service from which information about the review procedure may be obtained
Same as: Review body
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2026/S 091-323310 (2026-05-08)
Object
Scope of the procurement
Title: Provision of Media Planning and Buying Services
Short description:
Horse Racing Ireland is seeking a service provider with expertise in the provision of Strategic Media Planning and Buying services across the Republic of Ireland and Northern Ireland.
Type of contract: Services
Products/services: Advertising consultancy services ๐ฆ
Estimated value excluding VAT: 5 000 000 EUR ๐ฐ
Description
Internal identifier:
0
Country: Ireland ๐ฎ๐ช
Place of performance: Dublin ๐๏ธ
Duration: 48 months
Title
Lot Identification Number:
LOT-0001
Procedure
Type of procedure
Open procedure โ
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2026-06-11 12:00:00 ๐
Conditions for opening of tenders: 2026-06-11 12:30:00 ๐
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=8100570
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 90 days
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators โ
Maximum number of participants: 1
Tendering terms
Tenderers may submit more than one tender
Opening date: 2026-06-11 12:30:00 ๐
Place: https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=8100570
Electronic invoicing: Allowed
Electronic ordering will be used โ
Electronic payment will be used โ
Deadline for requesting additional information: 2026-05-29 12:00:00 ๐
Contracting authority
Name and addresses
Name: Horse Racing Ireland (HRI)
National registration number:
9605282N
Postal address: Ballymany
Postal code: R56 XE37
Postal town: The Curragh
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
Contact point: Procure@hri.ie
E-mail: procure@hri.ie ๐ง
Phone: 045 455457 ๐
Address of the buyer profile: https://www.hri.ie/ ๐
Type of the contracting authority
Body governed by public law
Main activity
Social protection
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=8100570 ๐
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=8100570 ๐
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number:
The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Service from which information about the review procedure may be obtained
Same as: Review body
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2026/S 091-323310 (2026-05-08)
Contract award notice (2026-08-14)
Object
Scope of the procurement
Estimated value excluding VAT: 5 000 000 EUR ๐ฐ
Total value of the procurement (excluding VAT): 5 000 000 EUR (framework approximate) ๐ฐ
Award criteria
Quality criterion (name): Team - Depth and breadth of technical ability and expertise/Insights Strategy and media planning/Effectiveness and Measurement/Transparency
Price โ
Award of contract
A contract/lot is awarded โ
Lot Identification Number:
Contract Number:
Date of conclusion of the contract: 2026-08-14 ๐
Information on value of the contract/lot (excluding VAT)
Re-estimated value of the framework agreement: 5 000 000 EUR ๐ฐ
Total value of the contract/lot: 5 000 000 EUR ๐ฐ
Tender identifier:
Identifier of lot or group of lots:
Information about tenders
Name of the tendering party: Havas Media Ireland
Name and address of the contractor
Name: Havas Media
National registration number:
Postal code: D02 V9P0
Postal town: Dublin
Region: Mid-East ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: gareth.fitzpatrick@havasmedia.com ๐ง
The organisation is a natural person โ
Size of the economic operator: Medium
Contracting authority
Name and addresses
Phone: 045 455 455 ๐
Source: OJS 2026/S 158-570727 (2026-08-14)
Object
Scope of the procurement
Estimated value excluding VAT: 5 000 000 EUR ๐ฐ
Total value of the procurement (excluding VAT): 5 000 000 EUR (framework approximate) ๐ฐ
Award criteria
Quality criterion (name): Team - Depth and breadth of technical ability and expertise/Insights Strategy and media planning/Effectiveness and Measurement/Transparency
Price โ
Award of contract
A contract/lot is awarded โ
Lot Identification Number:
LOT-0001
Contract Number:
456108
Date of conclusion of the contract: 2026-08-14 ๐
Information on value of the contract/lot (excluding VAT)
Re-estimated value of the framework agreement: 5 000 000 EUR ๐ฐ
Total value of the contract/lot: 5 000 000 EUR ๐ฐ
Tender identifier:
000179396
Identifier of lot or group of lots:
LOT-0001
Information about tenders
Name of the tendering party: Havas Media Ireland
Name and address of the contractor
Name: Havas Media
National registration number:
9605282N
Postal code: D02 V9P0
Postal town: Dublin
Region: Mid-East ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: gareth.fitzpatrick@havasmedia.com ๐ง
The organisation is a natural person โ
Size of the economic operator: Medium
Contracting authority
Name and addresses
Phone: 045 455 455 ๐
Source: OJS 2026/S 158-570727 (2026-08-14)
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