DiscoverIreland.ie Digital Marketing Strategy 2010. Fáilte Ireland is the National Tourism Development Authority, established by the Irish Government in May 2003 to guide and promote the development of tourism as a leading indigenous component of the Irish economy. To this end, Fáilte Ireland, working in partnership with the tourism industry, provides an extensive range of support services and business solutions designed specifically to develop and sustain Ireland as a high-quality and competitive tourism destination. Our vision for Irish tourism is that of a dynamic, innovative, sustainable and highly regarded sector offering international and domestic visitors a positive and memorable experience beyond their expectations. Further information on Fáilte Ireland can be found on our website www.failteireland.ie. Fáilte Ireland is responsible for growing the market for domestic holidays for Irish people. A comprehensive marketing communications programme is developed and implemented by the organisation with the objective of increasing the awareness of, and interest in an Irish Break, with the KPI of growing share of overall Irish holiday spend. The marketing programme, titled "Discover Ireland" utilises a broad range of elements including TV, Radio, & press advertising, consumer promotions, sponsorships, and also includes a website discoverireland.ie, the objective of which is to be a key informer of the consumer in the decision making process around taking a break. This is a contract for the development and implementation of a comprehensive digital marketing strategy which will complement and enhance the existing campaign by promoting Irish holidays in the online environment and driving traffic to Discoverireland.ie. To register your interest in this notice and obtain any additional information please visit the eTenders web site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=164272.
Deadline
The time limit for receipt of tenders was 2010-11-08.
The procurement was published on 2010-10-16.
Contract notice (2010-10-13) Object Scope of the procurement
Title: Advertising and marketing services
Full text:
DiscoverIreland.ie Digital Marketing Strategy 2010. Fáilte Ireland is the National Tourism Development Authority, established by the Irish Government in May 2003 to guide and promote the development of tourism as a leading indigenous component of the Irish economy. To this end, Fáilte Ireland, working in partnership with the tourism industry, provides an extensive range of support services and business solutions designed specifically to develop and sustain Ireland as a high-quality and competitive tourism destination. Our vision for Irish tourism is that of a dynamic, innovative, sustainable and highly regarded sector offering international and domestic visitors a positive and memorable experience beyond their expectations. Further information on Fáilte Ireland can be found on our website www.failteireland.ie. Fáilte Ireland is responsible for growing the market for domestic holidays for Irish people. A comprehensive marketing communications programme is developed and implemented by the organisation with the objective of increasing the awareness of, and interest in an Irish Break, with the KPI of growing share of overall Irish holiday spend. The marketing programme, titled "Discover Ireland" utilises a broad range of elements including TV, Radio, & press advertising, consumer promotions, sponsorships, and also includes a website discoverireland.ie, the objective of which is to be a key informer of the consumer in the decision making process around taking a break. This is a contract for the development and implementation of a comprehensive digital marketing strategy which will complement and enhance the existing campaign by promoting Irish holidays in the online environment and driving traffic to Discoverireland.ie. To register your interest in this notice and obtain any additional information please visit the eTenders web site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=164272.
DiscoverIreland.ie Digital Marketing Strategy 2010. Fáilte Ireland is the National Tourism Development Authority, established by the Irish Government in May 2003 to guide and promote the development of tourism as a leading indigenous component of the Irish economy. To this end, Fáilte Ireland, working in partnership with the tourism industry, provides an extensive range of support services and business solutions designed specifically to develop and sustain Ireland as a high-quality and competitive tourism destination. Our vision for Irish tourism is that of a dynamic, innovative, sustainable and highly regarded sector offering international and domestic visitors a positive and memorable experience beyond their expectations. Further information on Fáilte Ireland can be found on our website www.failteireland.ie. Fáilte Ireland is responsible for growing the market for domestic holidays for Irish people. A comprehensive marketing communications programme is developed and implemented by the organisation with the objective of increasing the awareness of, and interest in an Irish Break, with the KPI of growing share of overall Irish holiday spend. The marketing programme, titled "Discover Ireland" utilises a broad range of elements including TV, Radio, & press advertising, consumer promotions, sponsorships, and also includes a website discoverireland.ie, the objective of which is to be a key informer of the consumer in the decision making process around taking a break. This is a contract for the development and implementation of a comprehensive digital marketing strategy which will complement and enhance the existing campaign by promoting Irish holidays in the online environment and driving traffic to Discoverireland.ie. To register your interest in this notice and obtain any additional information please visit the eTenders web site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=164272.
Place of performance Éire/Ireland
🏙️ Notice metadata
Document type: Contract notice
Nature of contract: Service contract
Regulation: European Communities, with participation by GPA countries
Original language: English 🗣️
Procedure
Procedure type: Open procedure
Award criteria
The most economic tender
Type of bid: Global tender
Awarding authority type: Body governed by public law
Main activity: General public/services
Contracting authority Identity
Awarding authority name: Fáilte Ireland - National Tourism Development Authority
Country: Ireland 🇮🇪 Contact
Internet address: http://www.failteireland.ie🌏
Reference Dates
Publication date: 2010-10-16 📅
Date dispatched: 2010-10-13 📅
Submission deadline: 2010-11-08 📅
Identifiers
Notice number (legacy): 308335-2010
OJ-S issue: 202/2010
Refers to notice: 180300-2010