Advertising and marketing services

Tourism Ireland

Advertising and marketing communication services. Tourism Ireland Limited is seeking to appoint one or more marketing communications agencies to: (i) (Lot 1) respond to a marketing brief and develop a strategic direction and a consequent creative branded advertising approach to promote tourism to the island of Ireland, including, but not limited to: — understanding each of the markets from where the island of Ireland draws its visitors; and, — developing and refining strategies to encourage more visitors to the island and producing high quality creative advertising and communications campaigns for use in all appropriate media; (Lot No.1, further described in Annex B) and. (ii) (Lot 2) provide media planning and buying services, including, but not limited to: — understanding target audiences in all the visitor countries, — advising on the best way to target such potential visitors, — recommending media strategies to optimize and refine the media spend in each country, — purchasing media space on behalf of Tourism Ireland Limited; and, — shaping global media strategies and coordinating best practice across markets (Lot No. 2, further described in Annex B). to register your interest in this notice and obtain any additional information please visit the eTenders Web Site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=124351.

The time limit for receipt of tenders was 2010-11-10. The procurement was published on 2010-10-01.

• • Tourism Ireland

• • Advertising services › Advertising consultancy services
• • Advertising services › Advertising management services
• • Advertising services › Advertising campaign services
• • Marketing services › Promotional services
• • Advertising, propaganda and information film and video-tape production › Advertising film production

• • Éire/Ireland