Global PR Evaluation Services including Online Media Monitoring Services

Tourism Ireland CLG

Tourism Ireland wishes to contract a supplier to support with qualitative media evaluation of global earned media coverage, resulting from Tourism Irelandโ€™s investment, currently spanning 17 markets. As part of this contract, the supplier will provide a centralised online media monitoring service which feeds into the global evaluation database and dashboard, as well as receiving offline media results from multiple monitoring suppliers across markets [Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Great Britain, Italy, New Zealand, Netherlands, Norway, Spain, Sweden, Switzerland, and US.]. The Contract Period will be for up to 5 years subject to budget, annual performance review, and other factors. The Contract may, at Tourism Irelandโ€™s absolute discretion, be extended annually for two further years, up to a maximum term of 7 years. It is anticipated that the Contract will commence in September 2026. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS.

Deadline

The time limit for receipt of tenders was 2026-04-15. The procurement was published on 2026-03-06.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
  • โ€ข Aฯ„ฯ„ฮนฮบฮฎ โ€บ ฮ’ฯŒฯฮตฮนฮฟฯ‚ ฮคฮฟฮผฮญฮฑฯ‚ ฮ‘ฮธฮทฮฝฯŽฮฝ
  • โ€ข Eastern and Midland โ€บ Dublin
Procurement history
Date Document
2026-03-06 Contract notice
2026-03-13 Contract notice
2026-10-02 Contract award notice
Contract notice (2026-03-06)
Object
Scope of the procurement
Title: Global PR Evaluation Services including Online Media Monitoring Services
Short description:
Tourism Ireland wishes to contract a supplier to support with qualitative media evaluation of global earned media coverage, resulting from Tourism Irelandโ€™s investment, currently spanning 17 markets. As part of this contract, the supplier will provide a centralised online media monitoring service which feeds into the global evaluation database and dashboard, as well as receiving offline media results from multiple monitoring suppliers across markets [Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Great Britain, Italy, New Zealand, Netherlands, Norway, Spain, Sweden, Switzerland, and US.]. The Contract Period will be for up to 5 years subject to budget, annual performance review, and other factors. The Contract may, at Tourism Irelandโ€™s absolute discretion, be extended annually for two further years, up to a maximum term of 7 years. It is anticipated that the Contract will commence in September 2026. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS.
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Type of contract: Services
Products/services: Evaluation consultancy services ๐Ÿ“ฆ
Estimated value excluding VAT: 1 340 000 EUR ๐Ÿ’ฐ
Description
Internal identifier: 0
Additional products/services: Aim of strategic procurement: Reduction of environmental impacts
Detailing of Tenderer's Sustainability Policy plus any Accreditations [suitability criterion]
Approach to reducing environmental impacts: Other
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Place of performance: Dublin ๐Ÿ™๏ธ
Duration: 7 years
Award criteria
Quality criterion (name): Evaluation Expertise, Quality & Methodology [20%] / Reporting, Insights & Strategic Value [12%] / Service Delivery & Account Management [10%] / Data, Integration & AI Capabilities [8%]
Cost criterion (name): Ultimate Cost
Title
Lot Identification Number: LOT-0001

Procedure
Type of procedure
Open procedure โœ…
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2026-04-15 12:00:00 ๐Ÿ“…
Conditions for opening of tenders: 2026-04-15 12:30:00 ๐Ÿ“…
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=7661742
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 12 months
Tendering terms
Tenderers may submit more than one tender
Opening date: 2026-04-15 12:30:00 ๐Ÿ“…
Place: https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=7661742
Electronic invoicing: Allowed
Electronic payment will be used โœ…
Deadline for requesting additional information: 2026-03-25 12:00:00 ๐Ÿ“…

Contracting authority
Name and addresses
Name: Tourism Ireland CLG
National registration number: 336370
Postal address: 4th Floor - Bishop's Square, Redmond's Hill
Postal code: D02 TD99
Postal town: Dublin
Region: Dublin ๐Ÿ™๏ธ
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
E-mail: hhughes@tourismireland.com ๐Ÿ“ง
Phone: +35314763400 ๐Ÿ“ž
URL: https://www.tourismireland.com/ ๐ŸŒ
Address of the buyer profile: https://www.tourismireland.com/ ๐ŸŒ
Type of the contracting authority
Body governed by public law
Main activity
General public services
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=7661742 ๐ŸŒ
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=7661742 ๐ŸŒ
Electronic submission: Required

Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐Ÿ™๏ธ
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
E-mail: highcourtcentraloffice@courts.ie ๐Ÿ“ง
Phone: +353 1 8886000 ๐Ÿ“ž
Service from which information about the review procedure may be obtained
Same as: Review body
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2026/S 048-166822 (2026-03-06)
Contract notice (2026-03-13)
Object
Scope of the procurement
Estimated value excluding VAT: 1 150 000 EUR ๐Ÿ’ฐ

Changes
Other additional information
Correction to Estimated Value excluding VAT Section 2.1.3 Value should read Estimated value excluding VAT: 1 150 000 Euroอพ and Section 5.1.5 Value should read Estimated value excluding VAT: 1 150 000 Euro PLEASE NOTE THAT THE CORRECT ESTIMATED VALUE EXCLUDING VAT IS : 1 150 000 EURO. THIS IS THE ESTIMATED VALUE EXCLUDING VAT OVER THE FULL 7-YEAR TERM
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Main reason for change: Buyer correction
Information about modifications
Version of the previous notice to be changed: 09e164ac-4cf7-4602-a9bd-09774b886295-01
Source: OJS 2026/S 053-185021 (2026-03-13)
Contract award notice (2026-10-02)
Object
Scope of the procurement
Estimated value excluding VAT: 1 150 000 EUR ๐Ÿ’ฐ
Total value of the procurement (excluding VAT): 1 150 000 EUR ๐Ÿ’ฐ
Award criteria
Quality criterion (name): Qualitative Award Criteria = 50%

Award of contract
A contract/lot is awarded โœ…
Lot Identification Number: LOT-0001
Contract Number: 459390
Date of conclusion of the contract: 2026-10-01 ๐Ÿ“…
Information about tenders
Number of tenders received: 5
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 1 150 000 EUR ๐Ÿ’ฐ
Tender identifier: 000168088
Identifier of lot or group of lots: LOT-0001
Name and address of the contractor
Name: CARMA Ltd
National registration number: 03885026
Postal address: Royal Victoria Patriotic Building, John Archer Way, London
Postal code: SW18 3SX
Postal town: London, UK
Country: United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง
E-mail: ro.pleasant@carma.com ๐Ÿ“ง
Phone: 07791424746 ๐Ÿ“ž
URL: www.carma.com ๐ŸŒ
Size of the economic operator: Large
Source: OJS 2026/S 192-683960 (2026-10-02)