MMP078F Framework Agreement for Media Buying Services (Public Information Notices) for the Public Sector
The Office of Government Procurement
In summary, the Services comprise: * Managing the media planning and buying activities of Framework Client(s) requiring public information notices and/or recruitment advertising; * Planning and buying media across press (national and local), digital (including social media) and audio channels; * Buying media applying the prices tendered (i.e. guaranteed percentage discounts on published rate cards for selected publications/platforms); * Leveraging any market opportunities to exceed these prices, for example by availing of short term special offers, seasonal discounts or other tactical buying strategies; * Negotiating media prices for specialist media titles, digital platforms or other channels, if required (these may include international channels); * Framework Clients will on occasion require full production of press and/or digital advertisements (e.g. templates/layout/typesetting), and may also require recording of content for audio advertisements. * Comply at all times with the requirements of the Official Languages Acts 2003 (Section 10) and 2021.
DeadlineThe time limit for receipt of tenders was 2025-06-17. The procurement was published on 2025-05-06.
Who? What?- โข Advertising services โบ Advertising campaign services
- โข Advertising services โบ Advertising management services
- โข Advertising services โบ Advertising consultancy services
- โข Aฯฯฮนฮบฮฎ โบ ฮฯฯฮตฮนฮฟฯ ฮคฮฟฮผฮญฮฑฯ ฮฮธฮทฮฝฯฮฝ
- โข Eastern and Midland โบ Dublin
| Date | Document |
|---|---|
| 2025-05-06 | Contract notice |
Object
Scope of the procurement
Title: MMP078F Framework Agreement for Media Buying Services (Public Information Notices) for the Public Sector
Short description:
โIn summary, the Services comprise: * Managing the media planning and buying activities of Framework Client(s) requiring public information notices and/or...โ
Type of contract: Services
Products/services: Advertising services ๐ฆ
Description
Internal identifier: 0
Estimated value excluding VAT: 35 000 000 EUR ๐ฐ
Description of the procurement:
โIn summary, the Services comprise: * Managing the media planning and buying activities of Framework Client(s) requiring public information notices and/or...โ
Type of contract: Services
Products/services: Advertising services ๐ฆ
Additional products/services: Advertising consultancy services ๐ฆ
Advertising management services ๐ฆ
Advertising campaign services ๐ฆ
Advertising and marketing services ๐ฆ
Country: Ireland ๐ฎ๐ช
Place of performance: Dublin ๐๏ธ
Duration: 4 (YEAR)
The time frame below is expressed in number of years.
Duration
Start date: 2025-12-09 ๐
Award criteria
Price โ
Title
Lot Identification Number: LOT-0001
Scope of the procurement
Additional products/services: Advertising consultancy services ๐ฆ
Advertising management services ๐ฆ
Advertising campaign services ๐ฆ
Advertising and marketing services ๐ฆ
Procedure
Type of procedure
Open procedure โ
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2025-06-17 14:00:00 ๐
Conditions for opening of tenders: 2025-06-17 14:30:00 ๐
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=5133217
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 365
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators โ
Maximum number of participants: 1
Tendering terms
Tenderers may submit more than one tender
Opening date: 2025-06-17 14:30:00 ๐
Place:
โhttps://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=5133217โ
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Electronic invoicing: Allowed
Electronic ordering will be used โ
Electronic payment will be used โ
Contracting authority
Name and addresses
Name: The Office of Government Procurement
National registration number: IE3229842HH
Postal address: 3A Mayor Street Upper, Dublin 1
Postal code: D01 PF72
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: support@ogp.gov.ie ๐ง
Phone: +353 17738000 ๐
URL: https://www.ogp.gov.ie ๐
Address of the buyer profile: https://www.ogp.gov.ie ๐
Type of the contracting authority
Ministry or any other national or federal authority
Main activity
General public services
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=5133217 ๐
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=5133217 ๐
Identifier of the previous notice: 111813-2025
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Review procedure
Precise information on deadline(s) for review procedures:
โNot applicableโ
Information about electronic workflows
Electronic invoicing will be accepted
Electronic ordering will be used
Electronic payment will be used
Source: OJS 2025/S 089-297417 (2025-05-06)
- Business services: law, marketing, consulting, recruitment, printing and security (>20 new procurements)