Invitation to tender for Bord Biaโ€™s Project Brand

Bord Bia (Irish Food Board)

Project Brand commenced at the beginning of the year because of our new four-year strategy which sets out a clear mission for the promotion of Irish food, drink and horticulture. In an increasingly competitive and unstable global marketplace, we need to ensure that Irelandโ€™s food and drink industry stands out from competitors and connects with our target audiences so we can continue to drive commercial growth opportunities for clients. Revitalising Irelandโ€™s food and drink brand has been identified as a key priority to fulfil this ambition. The research element of Project Brand has been broken out into two phases; the first phase is focused on developing a global proposition for Irish Food and Drink amongst customers and is currently underway. The Strategic Insight team is now seeking to appoint a partner agency for the second phase of research for Project Brand.

Deadline

The time limit for receipt of tenders was 2025-09-19. The procurement was published on 2025-08-27.

Who? What? Where?
  • โ€ข Aฯ„ฯ„ฮนฮบฮฎ โ€บ ฮ’ฯŒฯฮตฮนฮฟฯ‚ ฮคฮฟฮผฮญฮฑฯ‚ ฮ‘ฮธฮทฮฝฯŽฮฝ
  • โ€ข Eastern and Midland โ€บ Dublin
Procurement history
Date Document
2025-08-27 Contract notice
Contract notice (2025-08-27)
Object
Scope of the procurement
Title: Invitation to tender for Bord Biaโ€™s Project Brand
Short description:
Project Brand commenced at the beginning of the year because of our new four-year strategy which sets out a clear mission for the promotion of Irish food, drink and horticulture. In an increasingly competitive and unstable global marketplace, we need to ensure that Irelandโ€™s food and drink industry stands out from competitors and connects with our target audiences so we can continue to drive commercial growth opportunities for clients. Revitalising Irelandโ€™s food and drink brand has been identified as a key priority to fulfil this ambition. The research element of Project Brand has been broken out into two phases; the first phase is focused on developing a global proposition for Irish Food and Drink amongst customers and is currently underway. The Strategic Insight team is now seeking to appoint a partner agency for the second phase of research for Project Brand.
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Type of contract: Services
Products/services: Market research services ๐Ÿ“ฆ
Estimated value excluding VAT: 200 000 EUR ๐Ÿ’ฐ
Description
Internal identifier: 0
Additional products/services: Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Place of performance: Dublin ๐Ÿ™๏ธ
Duration: 6 months
Title
Lot Identification Number: LOT-0001

Procedure
Type of procedure
Open procedure โœ…
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2025-09-19 12:00:00 ๐Ÿ“…
Conditions for opening of tenders: 2025-09-19 12:30:00 ๐Ÿ“…
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=6389207
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 6 months
Tendering terms
Tenderers may submit more than one tender
Opening date: 2025-09-19 12:30:00 ๐Ÿ“…
Place: https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=6389207
Electronic invoicing: Required
Electronic ordering will be used โœ…
Electronic payment will be used โœ…
Deadline for requesting additional information: 2025-09-09 12:00:00 ๐Ÿ“…

Contracting authority
Name and addresses
Name: Bord Bia (Irish Food Board)
National registration number: None
Postal address: 140 Pembroke Road
Postal code: D04 NV34
Postal town: Ballsbridge, Dublin 4
Region: Dublin ๐Ÿ™๏ธ
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
E-mail: procurement@bordbia.ie ๐Ÿ“ง
Phone: 01 6685155 ๐Ÿ“ž
URL: https://www.bordbia.ie ๐ŸŒ
Address of the buyer profile: https://www.bordbia.ie ๐ŸŒ
Type of the contracting authority
Body governed by public law
Main activity
General public services
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=6389207 ๐ŸŒ
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=6389207 ๐ŸŒ
Electronic submission: Required

Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐Ÿ™๏ธ
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
E-mail: highcourtcentraloffice@courts.ie ๐Ÿ“ง
Phone: +353 1 8886000 ๐Ÿ“ž
Service from which information about the review procedure may be obtained
Same as: Review body
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2025/S 164-563222 (2025-08-27)