Project Brand commenced at the beginning of the year because of our new four-year strategy which sets out a clear mission for the promotion of Irish food, drink and horticulture. In an increasingly competitive and unstable global marketplace, we need to ensure that Ireland’s food and drink industry stands out from competitors and connects with our target audiences so we can continue to drive commercial growth opportunities for clients. Revitalising Ireland’s food and drink brand has been identified as a key priority to fulfil this ambition. The research element of Project Brand has been broken out into two phases; the first phase is focused on developing a global proposition for Irish Food and Drink amongst customers and is currently underway. The Strategic Insight team is now seeking to appoint a partner agency for the second phase of research for Project Brand.
Deadline
The time limit for receipt of tenders was 2025-09-19.
The procurement was published on 2025-08-27.
Contract notice (2025-08-27) Object Scope of the procurement
Title: Invitation to tender for Bord Bia’s Project Brand
Short description:
“Project Brand commenced at the beginning of the year because of our new four-year strategy which sets out a clear mission for the promotion of Irish food,...”
Short description
Project Brand commenced at the beginning of the year because of our new four-year strategy which sets out a clear mission for the promotion of Irish food, drink and horticulture. In an increasingly competitive and unstable global marketplace, we need to ensure that Ireland’s food and drink industry stands out from competitors and connects with our target audiences so we can continue to drive commercial growth opportunities for clients. Revitalising Ireland’s food and drink brand has been identified as a key priority to fulfil this ambition. The research element of Project Brand has been broken out into two phases; the first phase is focused on developing a global proposition for Irish Food and Drink amongst customers and is currently underway. The Strategic Insight team is now seeking to appoint a partner agency for the second phase of research for Project Brand.
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Type of contract: services
Products/services: Market research services📦
Estimated value excluding VAT: 200 000 EUR 💰
Description
Description of the procurement:
“Project Brand commenced at the beginning of the year because of our new four-year strategy which sets out a clear mission for the promotion of Irish food,...”
Description of the procurement
Project Brand commenced at the beginning of the year because of our new four-year strategy which sets out a clear mission for the promotion of Irish food, drink and horticulture. In an increasingly competitive and unstable global marketplace, we need to ensure that Ireland’s food and drink industry stands out from competitors and connects with our target audiences so we can continue to drive commercial growth opportunities for clients. Revitalising Ireland’s food and drink brand has been identified as a key priority to fulfil this ambition. The research element of Project Brand has been broken out into two phases; the first phase is focused on developing a global proposition for Irish Food and Drink amongst customers and is currently underway. The Strategic Insight team is now seeking to appoint a partner agency for the second phase of research for Project Brand.
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Additional products/services: Research services📦
Additional products/services: Research consultancy services📦
Place of performance: Dublin🏙️
Duration: 6 (MONTH)
The time frame below is expressed in number of months.
Title
Lot Identification Number: LOT-0001
Procedure Type of procedure
Open procedure ✅ Administrative information
Time limit for receipt of tenders or requests to participate: 2025-09-19 12:00:00 📅
Conditions for opening of tenders: 2025-09-19 12:30:00 📅
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=6389207
Languages in which tenders or requests to participate may be submitted: English 🗣️
Minimum time frame during which the tenderer must maintain the tender: 6
Complementary information Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin🏙️
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie📧
Phone: +353 1 8886000📞 Service from which information about the review procedure may be obtained
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin🏙️
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie📧
Phone: +353 1 8886000📞 Information about electronic workflows
Electronic invoicing will be accepted
Electronic ordering will be used
Electronic payment will be used
Source: OJS 2025/S 164-563222 (2025-08-27)