Invitation to tender for Bord Bia's Consumer Lifestyle Trend - Cultivate
Bord Bia (Irish Food Board)
In 2023 Bord Bia undertook a significant update of its Consumer Lifestyle Trends programme, a programme that has been in existence for 18 years now. This body of work now known as Cultivate reflects on the big picture macro trends influencing emerging consumer behaviours which are likely to impact the food and drinks industry. The programme was developed to help Irish food and drink companies build a more consumer centric culture and create more futures focused perspectives within their businesses. As such, the programme is designed to help businesses enhance their strategic planning, tactical responsiveness, and organisational agility, driving NPD, innovation and overall business decision making. The recent update has brought new momentum to engagement with our trends programme. As well as using the content with client companies, it provides a backdrop to much of Bord Biaโs own consumer insight work, informing many of Bord Biaโs thought leadership studies and providing context and direction for much of the organisationโs bespoke client work whilst also being used extensively by internal teams to deliver various work streams. Over the years, in addition to the headline report, the programme has yielded a breadth of allied resources including an interactive PowerPoint presentation, a dedicated website, videos, newsletters, stimulus for workshops, toolkits, workbooks, and inspiration expeditions. Nearly three years since the significant refresh, Bord Bia must now tender to update Cultivate and is seeking to appoint a suitable agency to deliver this content for 2026, ensuring that it continues to be relevant for our client companies and Bord Bia going forward
DeadlineThe time limit for receipt of tenders was 2025-12-08. The procurement was published on 2025-11-06.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
Who? What?- โข Market and economic research; polling and statistics โบ Market research services
- โข Research and development consultancy services โบ Research consultancy services
- โข Research and experimental development services โบ Research services
- โข Aฯฯฮนฮบฮฎ โบ ฮฯฯฮตฮนฮฟฯ ฮคฮฟฮผฮญฮฑฯ ฮฮธฮทฮฝฯฮฝ
- โข Eastern and Midland โบ Dublin
| Date | Document |
|---|---|
| 2025-11-06 | Contract notice |
| 2026-05-11 | Contract award notice |
Object
Scope of the procurement
Title: Invitation to tender for Bord Bia's Consumer Lifestyle Trend - Cultivate
Short description:
Products/services: Research services ๐ฆ
Estimated value excluding VAT: 345 000 EUR ๐ฐ
Description
Internal identifier:
0
Additional products/services: Country: Ireland ๐ฎ๐ช
Place of performance: Dublin ๐๏ธ
Duration: 36 months
Title
Lot Identification Number:
LOT-0001
Procedure
Type of procedure
Open procedure โ
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2025-12-08 12:00:00 ๐
Conditions for opening of tenders: 2025-12-08 12:30:00 ๐
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=6931022
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 9 months
Tendering terms
Tenderers may submit more than one tender
Opening date: 2025-12-08 12:30:00 ๐
Place: https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=6931022
Electronic invoicing: Required
Electronic ordering will be used โ
Electronic payment will be used โ
Deadline for requesting additional information: 2025-11-23 12:00:00 ๐
Contracting authority
Name and addresses
Name: Bord Bia (Irish Food Board)
National registration number:
None
Postal address: 140 Pembroke Road
Postal code: D04 NV34
Postal town: Ballsbridge, Dublin 4
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: procurement@bordbia.ie ๐ง
Phone: 01 6685155 ๐
URL: https://www.bordbia.ie ๐
Address of the buyer profile: https://www.bordbia.ie ๐
Type of the contracting authority
Body governed by public law
Main activity
General public services
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=6931022 ๐
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=6931022 ๐
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number:
The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Service from which information about the review procedure may be obtained
Same as: Review body
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2025/S 215-738211 (2025-11-06)
Object
Scope of the procurement
Estimated value excluding VAT: 345 000 EUR ๐ฐ
Total value of the procurement (excluding VAT): 345 000 EUR ๐ฐ
Award criteria
Cost criterion (name): Quality @ 80%
Cost criterion (weighting): 20
Quality criterion (name): Quality @ 80%
Quality criterion (weighting): 80
Procedure
Weight type: Weight (percentage, exact)
Award of contract
A contract/lot is awarded โ
Lot Identification Number:
LOT-0001
Contract Number:
439240
Date of conclusion of the contract: 2026-05-08 ๐
Information about tenders
Number of tenders received: 7
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 345 000 EUR ๐ฐ
Tender identifier:
000147555
Identifier of lot or group of lots:
LOT-0001
Name and address of the contractor
Name: Brand Genetics Ltd.
National registration number:
3145513
Postal address: 58 Bloomsbury Street
Postal code: WC1B 3QT
Postal town: London
Country: United Kingdom ๐ฌ๐ง
E-mail: tom.ellis@brandgenetics.com ๐ง
Phone: +44 20 7700 2700 ๐
URL: www.brandgenetics.com ๐
Size of the economic operator: Micro, small, or medium
Source: OJS 2026/S 091-326043 (2026-05-11)