Digital Creative Services Framework
Electricity Supply Board ( ESB )
The Contracting Entity intends to procure Digital Creative Services through the appointment of a single supplier per Lot of a framework for the delivery of Digital Creative Services to ESB Group. The procurement is divided into two Lots. Companies are invited to respond either individually to one of the Lots, or both of the Lots. Lot 1: ESB and Electric Ireland Strategic and Creative Services for Digital Channels Lot 2: ESB Networks Strategic and Creative Services for Digital Channels
DeadlineThe time limit for receipt of tenders was 2025-06-13. The procurement was published on 2025-05-12.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
Who? What?- โข Advertising services โบ Advertising campaign services
- โข Advertising services โบ Advertising management services
- โข Business and management consultancy services โบ Marketing management consultancy services
- โข Marketing services โบ Direct marketing services
- โข Marketing services โบ Promotional services
- โข Aฯฯฮนฮบฮฎ โบ ฮฯฯฮตฮนฮฟฯ ฮคฮฟฮผฮญฮฑฯ ฮฮธฮทฮฝฯฮฝ
- โข Eastern and Midland โบ Dublin
Procurement history
| Date | Document |
|---|---|
| 2025-05-12 | Contract notice |
| 2026-06-15 | Contract award notice |
Contract notice (2025-05-12)
Object
Scope of the procurement
Title: Digital Creative Services Framework
Short description:
Type of contract: Services
Products/services: Advertising and marketing services ๐ฆ
Information about lots
This contract is divided into lots โ
Tenders may be submitted for maximum number of lots: 2
1๏ธโฃ
Internal identifier:
Title: Lot 1: ESB and Electric Ireland Strategic and Creative Services for Digital Channels
Estimated value excluding VAT: 17 000 000 EUR ๐ฐ
Additional products/services:
Country: Ireland ๐ฎ๐ช
Place of performance: Dublin ๐๏ธ
Duration: 7 years
Maximum renewals: 2
Information about options
Options โ
Description of options:
Lot Identification Number:
2๏ธโฃ
Internal identifier:
Title: Lot 2: ESB Networks Strategic and Creative Services for Digital Channels
Title
Lot Identification Number:
Procedure
Type of procedure
Negotiated procedure with prior call for competition โ
Legal basis: Directive 2014/25/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2025-06-13 12:00:00 ๐
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators โ
Tendering terms
Tenderers may submit more than one tender
The contract has performance execution conditions โ
Legal, economic, financial and technical information
Conditions for participation
Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them: Information will be provided to shortlisted applicants at RFT stage
Conditions related to the contract
Contract performance conditions: Information will be provided to shortlisted applicants at RFT stage
Contracting authority
Name and addresses
Name: Electricity Supply Board ( ESB )
National registration number:
Postal address: 27 Fitzwilliam Street Lower, Dublin
Postal code: D02 KT92
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: alan.kelly3@esb.ie ๐ง
Phone: 016765831 ๐
URL: https://www.esb.ie ๐
Address of the buyer profile: https://www.esb.ie ๐
Type of the contracting authority
Body governed by public law
Main activity
Electricity
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=5650077 ๐
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=5650077 ๐
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number:
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Review procedure
Precise information on deadline(s) for review procedures: see procurement document
Source: OJS 2025/S 091-306003 (2025-05-12)
Object
Scope of the procurement
Title: Digital Creative Services Framework
Short description:
The Contracting Entity intends to procure Digital Creative Services through the appointment of a single supplier per Lot of a framework for the delivery of Digital Creative Services to ESB Group. The procurement is divided into two Lots. Companies are invited to respond either individually to one of the Lots, or both of the Lots. Lot 1: ESB and Electric Ireland Strategic and Creative Services for Digital Channels Lot 2: ESB Networks Strategic and Creative Services for Digital Channels
Show more
Products/services: Advertising and marketing services ๐ฆ
Information about lots
This contract is divided into lots โ
Tenders may be submitted for maximum number of lots: 2
1๏ธโฃ
Internal identifier:
1
Title: Lot 1: ESB and Electric Ireland Strategic and Creative Services for Digital Channels
Estimated value excluding VAT: 17 000 000 EUR ๐ฐ
Additional products/services:
Advertising services
๐ฆ
Place of performance: Dublin ๐๏ธ
Duration: 7 years
Maximum renewals: 2
Information about options
Options โ
Description of options:
The contract is for an initial 3 year fixed period with an option to extend for a further period or periods of up to 4 years (2+2)
Title
Lot Identification Number:
LOT-0001
2๏ธโฃ
Internal identifier:
2
Title: Lot 2: ESB Networks Strategic and Creative Services for Digital Channels
Title
Lot Identification Number:
LOT-0002
Procedure
Type of procedure
Negotiated procedure with prior call for competition โ
Legal basis: Directive 2014/25/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2025-06-13 12:00:00 ๐
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators โ
Tendering terms
Tenderers may submit more than one tender
The contract has performance execution conditions โ
Legal, economic, financial and technical information
Conditions for participation
Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them: Information will be provided to shortlisted applicants at RFT stage
Conditions related to the contract
Contract performance conditions: Information will be provided to shortlisted applicants at RFT stage
Contracting authority
Name and addresses
Name: Electricity Supply Board ( ESB )
National registration number:
465172
Postal address: 27 Fitzwilliam Street Lower, Dublin
Postal code: D02 KT92
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: alan.kelly3@esb.ie ๐ง
Phone: 016765831 ๐
URL: https://www.esb.ie ๐
Address of the buyer profile: https://www.esb.ie ๐
Type of the contracting authority
Body governed by public law
Main activity
Electricity
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=5650077 ๐
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=5650077 ๐
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number:
The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Review procedure
Precise information on deadline(s) for review procedures: see procurement document
Source: OJS 2025/S 091-306003 (2025-05-12)
Contract award notice (2026-06-15)
Object
Scope of the procurement
Estimated value excluding VAT: 16 900 000 EUR ๐ฐ
Total value of the procurement (excluding VAT): 16 900 000 EUR (framework approximate) ๐ฐ
Description
Estimated value excluding VAT: 10 500 000 EUR ๐ฐ
6 400 000 EUR ๐ฐ
Award of contract
1๏ธโฃ
A contract/lot is awarded โ
Lot Identification Number:
Contract Number:
Date of conclusion of the contract: 2026-04-17 ๐
Information about tenders
Number of tenders received by electronic means: 3
Information on value of the contract/lot (excluding VAT)
Re-estimated value of the framework agreement: 10 500 000 EUR ๐ฐ
Tender identifier:
Identifier of lot or group of lots:
Name and address of the contractor
Name: Publicis Dublin
National registration number:
Postal address: Publicis Dublin, 7-11 Sir John Rogersons Quay
Postal code: D02 VC42
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: geraldine.jones@publicis.ie ๐ง
Phone: 0869481713 ๐
Size of the economic operator: Small
2๏ธโฃ
Lot Identification Number:
Information about tenders
Number of tenders received by electronic means: 4
Information on value of the contract/lot (excluding VAT)
Re-estimated value of the framework agreement: 6 400 000 EUR ๐ฐ
Tender identifier:
Identifier of lot or group of lots:
Name and address of the contractor
Name: Forsman and Bodenfors Dublin
National registration number:
Postal address: 4th Floor, Portview House, Thorncastle Street, Dublin
Postal code: D04V9Y9
E-mail: jonathan.forrest@forsman.com ๐ง
Phone: 016681529 ๐
URL: https://www.forsman.com/offices/ie/ ๐
Size of the economic operator: Medium
Contracting authority
Name and addresses
E-mail: esprocurement@esb.ie ๐ง
Main activity
General public services
Complementary information
Service from which information about the review procedure may be obtained
Name: The High Court of Ireland
National registration number:
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Source: OJS 2026/S 115-413763 (2026-06-15)
Object
Scope of the procurement
Estimated value excluding VAT: 16 900 000 EUR ๐ฐ
Total value of the procurement (excluding VAT): 16 900 000 EUR (framework approximate) ๐ฐ
Description
Estimated value excluding VAT: 10 500 000 EUR ๐ฐ
6 400 000 EUR ๐ฐ
Award of contract
1๏ธโฃ
A contract/lot is awarded โ
Lot Identification Number:
LOT-0001
Contract Number:
Publicis Dublin
Date of conclusion of the contract: 2026-04-17 ๐
Information about tenders
Number of tenders received by electronic means: 3
Information on value of the contract/lot (excluding VAT)
Re-estimated value of the framework agreement: 10 500 000 EUR ๐ฐ
Tender identifier:
000130017
Identifier of lot or group of lots:
LOT-0001
Name and address of the contractor
Name: Publicis Dublin
National registration number:
38857
Postal address: Publicis Dublin, 7-11 Sir John Rogersons Quay
Postal code: D02 VC42
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: geraldine.jones@publicis.ie ๐ง
Phone: 0869481713 ๐
Size of the economic operator: Small
2๏ธโฃ
Lot Identification Number:
LOT-0002
Information about tenders
Number of tenders received by electronic means: 4
Information on value of the contract/lot (excluding VAT)
Re-estimated value of the framework agreement: 6 400 000 EUR ๐ฐ
Tender identifier:
000129942
Identifier of lot or group of lots:
LOT-0002
Name and address of the contractor
Name: Forsman and Bodenfors Dublin
National registration number:
286818
Postal address: 4th Floor, Portview House, Thorncastle Street, Dublin
Postal code: D04V9Y9
E-mail: jonathan.forrest@forsman.com ๐ง
Phone: 016681529 ๐
URL: https://www.forsman.com/offices/ie/ ๐
Size of the economic operator: Medium
Contracting authority
Name and addresses
E-mail: esprocurement@esb.ie ๐ง
Main activity
General public services
Complementary information
Service from which information about the review procedure may be obtained
Name: The High Court of Ireland
National registration number:
The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Source: OJS 2026/S 115-413763 (2026-06-15)
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